How to Convert More Leads with Intro Offers
Last Updated on 3 September, 2025
Are you looking to attract more new clients to your business? A solid intro offer is one of the best tools at your disposal to get more people through your doors. Not only does it increase foot traffic, but it also gives you a valuable opportunity to make a lasting impression.
Conversions are the key to growing your client base, so let’s dive into how you can make the most of your intro offer and turn first-time visitors into loyal clients.
Key Takeaways on Intro Offers
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Intro offers are essential for attracting and converting first-time clients.
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Keep registration simple and the experience seamless to boost engagement.
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Follow up personally and consistently to build long-term relationships.
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Use client data and automation tools to personalize communication and drive retention.
What’s an Introductory Offer?
An intro offer is a one-time purchase or special deal designed to bring first-time visitors into your business. For prospective clients, it’s a chance to explore your services at a discounted rate or even for free—making it easier for them to say “yes” to trying you out.
It’s also a powerful marketing tool. When people sign up for your offer, you collect their information and begin building a relationship right away. Even after the trial period ends, you’ll have what you need to keep the conversation going and nurture those leads into long-term clients.
Here are some tried-and-true formats:
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One Free Trial: Let potential clients experience a class for free—whether in-person, virtual, or on-demand—to get a taste of what you offer before committing.
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All-Inclusive Trial: Provide unlimited access to your classes or services for a limited time (e.g., 15 or 30 days) at a steep discount—try 40–50% off your standard rates.
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Discounted Trial Membership: Offer the first month of a membership at half-price to give them a compelling reason to jump in.
Keep the process frictionless—confusing sign-ups or inconvenient forms are conversion killers. Simplify registration with online forms, digital waivers, and app-based check-ins. With WellnessLiving, all client data is stored in a unique profile, making future communication and upselling easier.
Make the Most of the Intro Period
An intro offer only works if clients truly engage with your business. That’s why it’s crucial to:
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Encourage clients to attend as many classes as possible during the trial.
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Motivate them to explore different services and instructors.
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Help them build a routine around your offerings.
Once they’re immersed in your community, they’ll be far more likely to stick around. Plus, with the detailed client profiles in WellnessLiving, you’ll be able to track:
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Which classes they attended
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Favorite services and instructors
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Preferences like where they like to sit or any injuries
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Communication history for personalized follow-ups
This kind of insight gives you the power to send tailored offers, recommend classes they’ll love, and deliver a five-star customer experience.
Keep the Relationship Going
The sale doesn’t end when the intro offer starts—follow-up is everything. A quick thank-you, a personal message, or a simple check-in can go a long way in making new clients feel valued and connected.
With WellnessLiving’s automated marketing tools, you can:
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Send personalized emails or texts with class updates and offers
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Congratulate clients on milestones
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Highlight upcoming events they might enjoy
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Even message them on social media for a personal touch
That follow-up is where long-term loyalty begins.
Promote Your Rewards Program
Got a rewards program? Let your new clients know! This can be a deciding factor when choosing between you and a competitor.
Clients can earn points for:
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Referrals and reviews
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Class attendance milestones
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Virtual and on-demand engagement
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Specific purchases
Then they can redeem points for:
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Membership discounts
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Free video classes
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Branded merchandise or equipment
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Entry into prize draws or exclusive events
It’s a win-win: clients feel appreciated, and you boost retention.
Don’t Let Them Forget About You
Make sure new clients know when their intro offer is ending. Use WellnessLiving to send automated reminders:
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Branded emails: Alert them before their trial expires.
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Text messages: Share links to membership options or events.
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Push notifications: Keep them in the loop with key updates.
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Lead capture follow-ups: Automatically nurture leads who filled out your online forms.
Spread the Word
A great intro offer doesn’t do much good if no one knows about it. Promote it in every way possible:
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Website: Highlight the offer with a bold call to action. WellnessLiving’s scheduling widgets make it easy to book right from your homepage.
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Social media: Share the offer in your bio, posts, stories, and reels.
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Google: Use Reserve with Google to show up in listings and allow direct bookings.
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Direct mail: WellnessLiving’s direct mail marketing tools allow you to send postcards to warm leads collected from your email list or at local events.
Close the Deal
Don’t let prospective clients bounce from one business to the next just for the next trial deal. Show them why you’re the right fit from the start—with personalized communication, easy onboarding, and real value from day one.
Use your intro offer to open the door, your services to wow them, and your tools to keep them engaged long after that first visit. WellnessLiving even restricts clients to a single intro offer, encouraging them to move forward with a membership instead of cycling through trials.
Want to take your conversions to the next level?
Book a no-commitment demo with WellnessLiving today and see how we can help grow your business.
