Customer Spotlight: Bug Out Reformer Studio
Last Updated on 3 April, 2026
A two-location fitness brand preparing for a pre-sale launch, a soft opening, and a new membership model that ties everything together.
Introducing Bug Out Studio and Training
Bethany McMeans is the owner behind Bug Out Training and the soon-to-open Bug Out Reformer Studio, a growing fitness business with two locations.
Their mission is to help individuals build strength, confidence, and resilience through personalized, supportive fitness experiences. Centered on the philosophy “Train for Life,” they aim to prepare clients physically and mentally for real-world challenges while fostering long-term healthy habits, personal growth, and a strong sense of community.
With Bug Out Reformer Studio, Bethany is expanding into reformer-based group classes alongside private sessions, including options for two to three people booking together. She also offers a wellness add-on service: “detox foot baths,” booked separately as a standalone appointment.
Why They Chose WellnessLiving
As Bethany prepared to run two locations with different service types and pricing structures, she wanted a platform that could support both models without added complexity. Timing was also critical because she needed a system that could take payments before the new studio officially opened and still allow clients to start booking ahead.
WellnessLiving stood out as the right operational foundation for launching and scaling. From day one, Bethany could build class offerings, require payment at booking, and map out the purchase options she’s introducing at the new studio, including memberships, class packs, and per-class sales.
She’s excited about using the built-in tools like:
- secure payment processing
- customer review platform
- email and SMS marketing
- branded client app
- integrated, online booking
What They’re Building
Bethany is using WellnessLiving to bring her full client experience online across both locations. That includes importing existing clients from her current location, setting up services and schedules, and enabling client self-booking for group classes, events, and appointments.
On the Reformer Studio side, she’s kicking off with a limited founding offer: “I’m gonna do the founding membership. I’m gonna limit that to 10 people total,” with flexibility to go a bit higher if needed. The founding membership is designed as a three-month commitment that rolls into month-to-month billing, and her setup plan includes clear policies like a no-show fee and a two-week cancellation notice.
What Success Looks Like
For Bethany, success starts with being ready to sell on schedule and opening with confidence. Going live for pre-sales, filling the founding membership, and having clients book and pay online sets the stage for a strong launch. Beyond opening day, she’s already planning the next phase: “doing a hybrid membership between the two locations,” creating integrated options that allow clients to move between training and reformer classes more seamlessly.
With WellnessLiving supporting scheduling, payments, client management, and policies in one place, Bethany is building a system that can grow with her business as she brings on additional staff and expands offerings across both locations. Follow along with their journey on their Instagram!
And if you want to see how WellnessLiving can help your fitness studio grow into a fitness empire, book a free, no-commitment demo today!
❓ Fitness Studio Growth and Operations FAQs ❓
Offer beginner-focused classes that introduce the reformer in a simple way. Clear instructions help reduce intimidation for first-time clients. Trial programs can encourage people to try without long commitments. Education and accessibility increase conversion rates.
Tiered memberships and class packs help accommodate different commitment levels. Introductory offers can attract new clients and build initial momentum. Premium pricing often reflects equipment use and small class sizes. Structured pricing supports both accessibility and profitability.
Progress tracking helps clients see measurable improvements over time. Loyalty programs and consistent communication keep clients engaged. Creating a supportive studio environment strengthens relationships. Strong engagement leads to higher retention and referrals.
Careful scheduling ensures all machines are used efficiently throughout the day. Small group classes allow multiple clients per session without overcrowding. Waitlists help fill last-minute cancellations quickly. Efficient scheduling increases revenue per time slot.
Scheduling and booking tools help manage limited equipment and class capacity. Client tracking systems store progress and preferences for better service. Automation reduces manual tasks like payments and reminders. Efficient systems improve both operations and client experience.
