Customer Spotlight: Raynboe Swan
Last Updated on 13 April, 2026
Personalized, one-on-one swim coaching that makes scheduling, payments, and client communication feel effortless.
1. Introducing Raynboe Swan
Raynboe Swan is a swim instruction business focused on individualized coaching for both kids and adults. Owner Klarc Murphy runs sessions in a true private format, explaining, “I only do private classes,” with a strict “one-to-one ratio, child and coach.” Lesson times are tailored to the swimmer, with 30-minute sessions for children and 45-minute sessions for adults, and clients can choose to pay per lesson or purchase packages.
Alongside private lessons, Raynboe Swan also supports home visits on select days based on availability, and even rents out the pool for private parties and pool parties. Klarc also sells swim essentials like swim caps, goggles, and swim diapers, making it a business that blends services, events, and retail add-ons to serve families in one place.
2. Why They Chose WellnessLiving
Klarc is migrating to WellnessLiving from Vagaro, with a clear focus on getting a more unified, client-friendly system in place. During onboarding, Klarc immediately leaned into being able to build out services quickly, asking when she could get login access so she could start importing her services.
A few WellnessLiving capabilities stood out as strong matches for Raynboe Swan’s day-to-day needs:
- a dedicated client app
- customizable forms connected to services
- the ability to sell products online without relying on external invoicing
- SMS and email marketing tools
- AI front desk assistant for 24/7 booking
When Klarc asked if clients could buy items online and pick up the items, WellnessLiving was a fit right away, with an integrated store experience in the client view and app.
3. What They’re Building
With WellnessLiving, Klarc is setting up an appointment-based model to support one-on-one lessons for two coaches, including times when both coaches are teaching simultaneously. Since availability is tied to staff (not a single shared “pool resource”), the platform will help Raynboe Swan accurately reflect each coach’s working hours and booking rules.
Klarc is also building out flexible purchasing options, including single lessons and class packs, and preparing for a clean migration from Vagaro that reflects how the business operates now. Rather than bringing over years of old records, Klarc shared that she only wants to transfer active clients, noting she has “a lot of clients that have graduated out.” Her priority is bringing over 2026 clientele that are already booked, ideally from January 2026 and on, along with attendance history, so package usage stays accurate.
On the client experience side, forms and waivers are a key part of the setup. Klarc uses different forms for kids and adults and also needs more detailed consent options, like a media waiver, where families can choose whether a child’s face is blurred. WellnessLiving Forms will allow Raynboe Swan to capture those choices using fields like multiple-choice selections, while keeping the intake process tied to the right service.
4. What Success Looks Like
For Klarc, success starts with speed and clarity. Just as importantly, she wants a streamlined system that reflects current clients and active packages accurately, without clutter from older records, and without losing the context needed to manage ongoing lesson packs.
The goal is a smoother experience for both staff and families: appointment booking based on coach availability, simple package tracking backed by attendance history, retail purchases handled directly through WellnessLiving, and forms that capture the exact permissions parents need to provide.
With those foundations in place, Klarc can spend less time managing admin work and more time doing what Raynboe Swan is built for: delivering high-touch swim coaching, one private lesson at a time. Follow along their journey on their Instagram!
Want to see how WellnessLiving can transform the admin for your swim school or small business? Book a free, no-commitment demo today!
❓ Swim School Business Growth and Client Experience FAQs ❓
Mobile services remove location barriers and bring convenience directly to clients. This increases accessibility for families with busy schedules. Businesses can serve more clients without expanding physical space. Flexible service delivery supports faster growth.
Clear communication about safety, structure, and outcomes is essential. Parents want to understand how services support their child’s development. Consistency and transparency build long-term confidence. Trust leads to stronger retention and referrals.
Structured progress tracking helps clients see measurable improvement over time. Milestones keep participants motivated and engaged. Regular feedback reinforces value for both clients and parents. Visible progress increases long-term commitment.
Scheduling and booking tools help manage appointments efficiently across locations. Automated reminders reduce missed sessions and improve attendance. Centralized client data improves communication and service quality. Strong systems enable smoother scaling.
Offering services at a client’s home or preferred location increases appeal. Convenience often becomes a deciding factor for busy families. Reducing travel and time commitment improves satisfaction. This advantage helps attract and retain more clients.
