Raynboe Swan: One-on-One Swim Coaching in Houston, TX
Last Updated on 22 July, 2026
How Klarc Murphy built a private swim school in Houston around one-to-one instruction and no auto-billing — and chose WellnessLiving over Vagaro to run it.
One Coach. One Swimmer. Every Time.
Klarc Murphy started Raynboe Swan Swim School with a fact she keeps close: drowning is the second leading cause of accidental death among children under 14 in Texas. That reality shaped everything — the business name, the lesson format, and the rule she does not bend on.
One coach. One swimmer. No exceptions. “I only do private classes,” Klarc said. “One-to-one ratio, child and coach.” In a city where swim season stretches across most of the calendar and backyard pools are as common as front yards, that standard is not a niche offering. It is the premise the whole school is built on.
Raynboe Swan is rooted in Houston’s Near Northside, serving families across the Heights, Northside Village, Garden Oaks, and surrounding neighborhoods — a locally owned swim school that knows its community and is known by it.
What Raynboe Swan Offers
Every new swimmer (child or adult) begins with an initial evaluation. The assessment establishes skill level before lessons start. It is required. Once completed, swimmers book into lesson classes matched to their stage.
Lesson sessions run 30 minutes for children and 45 minutes for adults. Swimmers can purchase single lessons or choose from 12-, 18-, or 24-class packages. There is no auto-billing. No 30-day cancellation window. No charge for progress that is not happening. Klarc’s positioning is explicit: most Houston swim schools lock families into monthly billing schedules regardless of how the swimmer is developing. Raynboe Swan does not.
Alongside lessons, Raynboe Swan offers home visits on select days based on availability, pool rentals for private and pool parties, and a small retail line of swim essentials — swim caps, goggles, and swim diapers — available for purchase online and pickup. The business is designed to serve families across the full range of what they need around swimming, not just the lessons themselves.
Why Klarc Left Vagaro for WellnessLiving
Raynboe Swan had been running on Vagaro. As the school grew to support two coaches teaching simultaneously, the platform’s limitations around per-coach availability, retail purchasing, and client forms became harder to manage.
The booking model needed to reflect individual coach availability, not a single shared resource. With two coaches potentially teaching at the same time, the system had to track each instructor’s working hours and booking rules separately. Vagaro could not handle that cleanly.
Retail was a separate friction point. Klarc sells swim essentials and wanted clients to be able to buy items online and pick them up at the school. The integrated store and client app in WellnessLiving solved that without requiring a separate e-commerce setup.
Forms were the third requirement. Raynboe Swan uses different intake forms for children and adults, and needs detailed consent options for media permissions — including the choice to blur a child’s face in photos. WellnessLiving’s form builder lets those choices be captured with specific fields tied to the right service, stored directly on the client profile.
A branded client app gave the school its own identity in the App Store. Klarc also added 24-hour AI front desk capability so families can book outside of business hours without waiting for a response.
What Klarc Is Building
Raynboe Swan exists because Klarc Murphy believes every person in Houston deserves swim instruction that works at their pace, not at a billing system’s pace.
The school’s growth is steady. Two coaches. Private lessons across multiple Houston neighborhoods. A retail line. Pool rentals. A client base of families who came in as nervous beginners — toddlers who would not let go of the pool wall, adults who never had the chance to learn — and left with water skills they will carry for the rest of their lives.
That is what one-to-one instruction builds, lesson by lesson. And that is what the infrastructure running Raynboe Swan is built to support. With those foundations in place, Klarc can spend less time managing admin work and more time doing what Raynboe Swan is built for: delivering high-touch swim coaching, one private lesson at a time.
Follow along their journey on their Instagram!
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