Customer Spotlight: State of the Art
Last Updated on 17 February, 2026
A multi-service wellness clinic bringing physical therapy, movement, and community education under one roof.
1. Introducing the Business
Led by physical therapist and owner Holly Burt, State of the Art is a North Carolina–based wellness clinic that blends a clinical model with a community-centered approach to care. Alongside physical therapy, the team offers a robust mix of appointments and group offerings, including massage, functional training, Pilates (from 1-on-1 to small-group formats), and 6–8 class types per week (Holly even laughed that she initially forgot to count yoga). They also host quarterly-style educational events, like an upcoming panel on Holistic Menopause and Perimenopause for about 40 people.
Holly’s passion for performance extends beyond the clinic. An athlete and Ironman enthusiast, she has competed in multiple endurance events, including the Ironman 70.3 in Santa Cruz, pictured above. That same commitment to strength, resilience, and long-term progress shapes how she leads her team and supports clients in reaching their own goals.
2. Why They Chose WellnessLiving
Holly came into onboarding with one big question: Could a client management platform support the realities of a wellness clinic that also has “a medical side”? After WellnessLiving’s team walked her through how the platform can handle her business model, she felt confident moving forward. She also appreciated how approachable the system felt from day one, sharing that she found it very user-friendly.
Just as important, WellnessLiving matched the direction she’s ready to take operationally: moving away from fully manual scheduling toward a streamlined client experience that better fits a busy clinic environment.
3. What They’re Building
State of the Art is setting up WellnessLiving to support three core parts of the business: appointments, classes, and events. On the appointments side, Holly has already started building services for physical therapy, massage, functional training, and Pilates. Since many of their small-group sessions are pre-formed (friends or partners booking together), Holly wants to prevent random drop-ins and is planning to use request-based booking for 2-on-1, 3-on-1, and 4-on-1 sessions.
They’re also preparing for a smoother transition from their current medical record system by importing client demographics via spreadsheet, rather than re-entering everything manually. As Holly put it: “I don’t want to have to manually enter 200 people.” In addition, she’s laying the groundwork for compliance and intake by enabling online waivers now, and planning to build more detailed forms specifically for PT and related areas.
To round out the client experience, State of the Art has also opted for a white-labeled branded app, giving clients a simple way to engage with the business from their phones as the clinic expands self-service booking.
4. What Success Looks Like
For Holly, success is a clean, confident transition that supports how her clinic actually operates. The team schedules patients well in advance. “We have patients scheduled out for a whole quarter,” Holly explained. The goal is to begin scheduling the new quarter in WellnessLiving with enough runway for testing so the switch feels seamless for both staff and clients.
Ultimately, WellnessLiving will help State of the Art reduce admin load, introduce client self-scheduling in the right places, and support the clinic’s next phase of growth, while still respecting the structure and documentation needs that come with providing medical services.
