Customer Spotlight: The Spa at Lakeside
Last Updated on 1 April, 2026
A membership-based spa experience built for simple online booking and consistent client communication.
1. Introducing The Spa at Lakeside
Led by Nathaniel Dorcy, The Spa at Lakeside is a spa business with a team of 22 staff members, including both service providers and support roles. The business primarily runs on appointment-based services, with occasional classes and also offers retail products.
Thanks to WellnessLiving, clients can also book online, making convenience and self-serve scheduling a key part of the experience.
2. Why They Chose WellnessLiving
Nathanial has high expectations for his new software: a cleaner way to manage a membership-driven spa model, support for online booking, and reliable client communications across channels. He was drawn to WellnessLiving by the built-in tools, such as:
- 24/7 online booking suite
- loyalty reward program
- staff management app
- email and SMS marketing
- secure payments for memberships
With WellnessLiving, The Spa at Lakeside is setting up the core building blocks to run day-to-day operations with less manual effort, while giving clients an easier way to manage their own appointments and accounts.
3. What They’re Building
Their setup plan focused on a few essential needs:
As part of getting started, The Spa at Lakeside will import their existing client list, starting with the basic information (name and contact details). From there, they’ll build out the operational structure needed for a multi-staff spa, including staff profiles and service configuration for appointment booking.
On the client experience side, Nathaniel is enabling both email and text communications. They aim to keep the client flow straightforward while still setting up essential business settings like reply emails, URLs for self-registration and sign-in, and the client web app, where customers can book and manage their accounts.
4. What Success Looks Like
Success for The Spa at Lakeside will look like a smooth, dependable system that supports a high-touch spa experience without adding admin burden.
With memberships at the center of their model, a larger staff roster to manage, and online booking already part of how clients engage, Nathaniel’s WellnessLiving launch is designed to bring everything together in one place: clean client data, clear service scheduling, and consistent communication by email and SMS.
Ultimately, the win is simple. Clients can confidently book online, staff can focus on delivering great service, and the business can run its membership operations with fewer moving parts behind the scenes. You can follow along with their journey on Facebook!
And if you’re ready to see how WellnessLiving can help your spa reach more clients, book a free, no-commitment demo today!
❓ Spa Business Growth & Client Experience FAQs ❓
Focus on delivering consistent service quality across every client interaction. Small details like ambiance, cleanliness, and personalization make a strong impact. Unique elements such as scenic environments or relaxation areas enhance the experience. Memorable visits often lead to repeat bookings and referrals.
Offer tiered service packages that appeal to different budgets and needs. Bundled services can increase perceived value without heavy discounting. Competitive pricing should reflect experience, quality, and service environment. Balanced pricing helps maintain profitability and client trust.
Create curated packages that combine multiple treatments into one experience. Packages encourage clients to try additional services during a single visit. This approach increases average transaction value per client. Well-structured packages also simplify purchasing decisions
Centralized booking systems help manage appointments and reduce scheduling conflicts. Client profiles store preferences and service history for personalization. Automation reduces administrative workload for staff. Efficient systems improve both operations and client satisfaction.
Highlight unique features such as location, specialized treatments, or atmosphere. Experiences like lakeside settings or curated environments can stand out. Clear branding and consistent messaging reinforce your identity. Differentiation helps attract and retain the right clientele.
