Your Guide to Educating Your Community on the Benefits of Martial Arts
It’s time to get the word out about the benefits of martial arts to capture attention, generate interest, and build your business! If you’re looking to fill your classes, get your martial arts software programs working for you and see your profits rise, you’ve got to raise awareness to draw people in.
Let’s start with the basics. What are the benefits of martial arts and how can you promote them to level up your business? Focus on fitness first! Gain a physical advantage with better strength, balance, and endurance with regular martial arts practice.
And it’s not just physical. Martial arts offers a host of mental health benefits like improvement in concentration, self-discipline, stress reduction, and more. It’s an easy sell when you can see that martial arts are good for the mind, body, and spirit!
OK, you’ve got your message nailed down, but how do you get the word out about the benefits of martial arts? We can help. Our experts have put together a list of tips to get you started and spreading the news!
From social media to your martial arts software programs to reaching your community directly, here’s a winning strategy to share your message with as many people as possible and boast about the benefits of martial arts:
1. Embrace Social Media
Want to reach a large community with just one post? Get the attention of multiple audiences at once? Target a broad clientele to inform and engage? Social media is the answer!
Here are just some of the ways you can use social media to spread your message and create a buzz for martial arts and all the benefits it offers:
Grow your community to attract new clients
Social media makes it possible to access an entirely new audience. Imagine drawing in a whole new crowd of fitness enthusiasts! By targeting people who are interested in health and wellness, you’re already on your way to building a loyal audience.
What’s the best way to get your message across? Focus on specific content that drives your point home, highlighting all the positives this sport has to offer. Make your content compelling and informative to engage and interest your audience.
By creating buzz-worthy content, you’ll raise the profile for martial arts and get people interested in your business.
Be sure you respond to questions and comments, so you can start to build relationships and earn expert status. Once you point out all the pros of martial arts, they’ll want to see what your business is all about!
Make a name for yourself
The more attention you can get for your studio, the more eyes you’ll get on your content – and the more people who see your message, the more clients you’ll see through your doors!
Help make your message loud and clear by keeping your content in line with your goals. Consider doing a live video demonstrating the physical effects of martial arts. Or highlight its mental plusses with a post filled with the facts. Don’t forget to share content from like-minded professionals, and gain even more credibility with your audience.
Make a name for yourself, spread your message, generate interest in the sport and make connections with new students to use social media like a pro. Work on growing your community to spread your message as far and as wide as you can!
2. Boost your online presence
Building up your online presence will make you easier to find, will lead people to your content and will give you the credibility to attract an even larger audience. A stronger online presence can help spread the news about the benefits of martial arts while boosting your business in the process!
Improve Your Google Search Results
The best way to educate the masses on the benefits of martial arts is by making sure your info is the first thing they see when they’re looking to learn. It’s Google for the win!
Think about it: where do most people go when they are looking for info, an answer to a question, or to look up a business? Google, of course! Not sure Google is an effective place to reach your targeted audience? Here are a few stats that may very well change your mind:
- Google has 94.42% of the search engine market worldwide
- Approximately 5.8 billion searches are conducted per day
- 27% of Americans use Google to search for information
If you think that Google isn’t a viable way to attract an audience for your content, brag about the benefits of martial arts, and draw people to your business, think again! You need to get your search results to the first page and here’s where martial arts software programs will save the day.
How can martial arts software programs affect your Google search results?
At WellnessLiving, it’s all about martial arts software programs! With our Reserve with Google, we can get you to the first page of a Google search with a few simple steps. This Google-partnered advantage allows potential clients to navigate from the search results page directly to your business page with a direct booking button on a Google My Business listing.
How can this help raise awareness? Well, the easier it is to find your business on the web, the more views your content will get!
Google searches are an effective way to let people know about all the ways that martial arts can better their lives. It’s also a crucial element in attracting new clients to your business and filling your classes.
At the end of the day, being at the top of Google search results is the way to attract new clients to your website, to get more eyes on your content, and for you to establish yourself as a reliable online resource.
Referrals and reviews
Another trick for getting people to listen to what you have to say is to be seen as an expert in your field. If you want to be heard, you need to earn respect as an authority on martial arts, and third-party endorsements will get you on the fast track to success!
By soliciting online reviews and referrals, you’re using your online presence and word of mouth to establish that your voice can be trusted. This means that when the time comes for you to educate your community, they’ll want to hear what you have to say.
How do you make sure that your clients brag about your business? From offering a loyalty rewards plan to sending out a link for them to review, getting your clients to shout from the rooftops is a sure-fire way to get noticed!
3. Work on Your Website
Now that you’ve gotten people to your website by building your online brand, it’s time to educate them!
How do you make sure that your message is getting maximum exposure?
Stay on brand by reiterating the pros of martial arts, including testimonials to back up your claims and providing interesting, educational content through blogs and videos. The more you stress your message, the more your readers will take you seriously and value your advice.
Your website can be a very effective tool to get your message across, and when they like what they see and learn a little something, their next step will be to give your business a try!
4. Visit Your Community
Why not raise awareness face to face? Your passion really shines through when you express it in person!
Is there a local trade show or fitness conference scheduled where you could spread your message? Could you give a talk about the benefits of using martial arts to cross-train for a running group or sports team? Is there a health class where you could give a wellness presentation, with martial arts as the focus? Maybe you could go the corporate route and offer a free session to explain the stress-busting benefits of martial arts to local businesses!
Any way you can address a crowd and be heard is a step in the right direction! And don’t forget to bring accompanying marketing pieces, business cards and material they can refer to after you’ve gone.
Educate them on the benefits while promoting your business. It’s a win-win.
5. Host an Event
How can you get your community as excited as you are about the benefits of martial arts? Let them see what you’ve got to offer!
Once you’ve gone out into the community, it’s time to get them to come to you. Host an open house to get your point across with a tour and demos. Offer a free class so they can see for themselves what a workout martial arts can be. Sponsor a community event at your studio so you can get your name noticed and have your voice heard.
Invite your community to broadcast the benefits, generate interest, and up the attendance in your classes!
The Final Word…
Use our guide to educate your community on all of the amazing benefits of martial arts! Get the job done with your social media accounts, website, martial arts software programs, and by building face-to-face relationships. Use your strategy to educate your community and give your business a kick start in reaching that next level!
At WellnessLiving, we’ve got the all-in-one martial arts software to help grow your business, from customer reviews and Reserve with Google integration, and so much more! We’ve got you covered with our martial arts management software! Book a free, no-commitment demo today!