Why Email Marketing is Vital for Your Martial Arts Studio
While traditional marketing still has its place, email marketing has become a necessary component to a winning business-building strategy. From emails to texts, technology is the future – and the present. Establish a successful marketing strategy by making the most of your martial arts management software!
What do we mean by ‘email marketing’? Essentially, using email as a vehicle for conversion, relationship-building, or selling a product or service is considered email marketing. This could mean a newsletter, daily update, e-blasts with info or promos, or any other attempt to distribute content through someone’s inbox.
Email marketing is the most successful means of marketing today. In fact, recent data tells us that it’s still more effective than SEO, social media, and affiliate marketing. Studies show that 94% of us are using email, while only 61% of us are using social media. 75% of adult online users say that email is their preferred marketing method.
The theory is that because we spend so much time on email each day, this approach is getting the attention of a captive audience in a way that no other method can. So, give the people what they want!
That’s the reason most companies are using email marketing to target their audiences and reach as many potential customers as possible. Great news: getting it right means an opportunity to grow your martial arts studio!
How can email marketing build your business? Check out our list of reasons you need martial arts management software to take your email marketing to the next level!
1. Saves You Time and Money
How does email marketing compare to a traditional approach? Imagine saving the time and money to pay someone to design, distribute, and track your campaigns – not to mention the expensive postage costs involved in targeting prospective students by mail!
Simply put, email marketing saves you the time and money required by traditional methods. Want to reach a large number of people with just one message? Want to keep your communication consistent and on brand? Have a special promo targeted to only a select segment of your community? This is where email marketing really shines!
With a great martial arts management software, you’ll get help from the experts to send your message to your community with just a few clicks.
2. Keeps Clients Engaged
What better way to stay top of mind and keep your clients engaged than with regular communication? One of the strongest arguments for email marketing is that it’s an “opt-in” approach. This means that in order to comply with spam laws and general email etiquette, you need permission to reach out to your clients by email.
While this may initially seem like an impediment, it’s actually a blessing!
You’re starting off with an advantage here, because you already know you’ve got an engaged audience. If they’ve signed up to receive your communication, you’ve already piqued their interest. That’s a big advantage over a cold-calling approach!
How can you get them to subscribe? There are tons of ways to entice people to sign up to receive your communication. From promotional offers to value-adds, once they sign up, you’ve got yourself an interested audience. Think of using a discounted rate, free merch, or loyalty points as some of the ways you might get their attention.
Rather than selling them on being interested in your content, your goal is to keep your audience interested and connected.
Hit the ground running and get ahead of your competitors with a martial arts management software that gets – and keeps – your target audience captive and engaged.
3. Build a Loyal Following
One of the best parts about being able to direct your content electronically is the ability to segment or target specific content to a specific audience. Find out their preferred time to receive communication and ask about which content most interests your audience. You might even get them to weigh in on the format, layout, or look of your emails.
Focus on sending out content that most appeals to your audience, but it doesn’t have to be one size fits all. As we mentioned, you can separate your audience into different categories to make your marketing more targeted for maximum effect.
Offering options to tailor your content, frequency, or format will only make you more endearing to your audience!
It’s a win-win: the more you make your content appealing, the more results you’ll start to see in your bottom line. Plus, making their preferences a priority will show that you care and that you want to make the experience as easy and convenient for your audience as possible. You’ll build loyalty by putting your students first, and that’s how you use email marketing to grow your martial arts studio!
4. Grow Your Other Channels
Email marketing is not just beneficial to your business for obvious reasons – it offers some extra advantages, too. Using your captive audience as a vehicle to attract attention to your social media and increase traffic to your website is how you market like a pro!
Take your existing loyal clientele and convert them into social media followers to grow your brand and build your business.
How can you make the most of your email marketing?
Including links to your website and ‘like’ and ‘share’ buttons in your emails is one way to attract attention to your social media accounts and web page as a passive way to generate interest.
Why not go all in with a promo offered exclusively to newsletter recipients who follow your page? Or consider incentivizing your happy students to submit a positive review on your website? Using your email marketing as a vehicle to draw in satisfied customers and get attention for your other platforms is the way to build a loyal clientele you can enjoy for years to come.
Here’s a tip from the pros: while it may seem daunting to attack this approach from all sides, you need to commit to offering something of value on each platform.
You won’t engage clients for long if you replicate your email content on your social pages and website. There’s no reason for someone to search separate locations for the same content, so make it worth their while by offering different content, a value-add, promotion, contest, or anything else you can think of to attract attention.
You want to encourage your community to be engaged on all your platforms, so you need to make it interesting enough for them to invest more time in your business. Stay interesting, informative, and engaged with your community to leverage email marketing to grow your brand and your business.
5. Manage Your Data
One of the most amazing benefits of email marketing is the analytics it offers. No more guessing whether people are seeing, reading, or passing on your content. The proof is in the data!
Dig deep into the info available to you from your martial arts management software. Look for data on open rates, click-through rates, bounce rates, and conversions to find out how effective your marketing really is.
Taking the guesswork out of your marketing will save you time and money. In the end, it will save you unhappy clients that are bombarded with content they don’t want.
Stay on top of what’s working by analyzing the data and tweaking your content, frequency, and audience. Believe it or not, even the time of delivery can have an effect on your results. Drill down with all the data available to refine your content and methods so you’re on the fast track to success.
Once you’ve determined what works best, you can get to work on creating more of that to watch your numbers really grow. Added bonus? Use the numbers you start with as a benchmark to launch your goals and your studio to the next level.
WellnessLiving’s Martial Arts Management Software
Now that you’ve read about all the ways that email marketing can benefit your business, getting the best martial arts management software should be your top priority! At WellnessLiving, we’ve made automated marketing our business. Our all-in-one management software keeps your brand in mind, your messaging consistent, and your stats all in one place.
Looking to connect with your community via SMS or text? No problem! Mobile campaigns are a snap! Want to reach out through email and have access to relevant data? We can track who opened your messages, so you can reach out and be sure that nobody misses your content. Looking to incent clients to spread the love for your studio on the web? We can do that too!
From managing your marketing campaigns to building your online brand, we’ve got all the tools you need for a winning marketing strategy.
Now that you know why email marketing is vital for your martial arts studio, it’s time to get the tools you need to get your business to where it needs to go. Build your clientele, increase your profits, and up your marketing game with a martial arts management software that does it all. Book your free, no-commitment demo today!