Fitness Equipment Trends 2023: 10 Upgrades to Your Studio

Last Updated on 7 April, 2025

Walking into a gym is like walking into an adult playground. But, instead of swings and slides, there are treadmills, weight machines, bench presses, and racks of shiny weights.

Experts project that the fitness equipment industry will reach $16.56 billion by the end of 2030. And, with its rapid growth comes several fitness equipment trends you need to be aware of.

Just like on the playground, some structures are more loved than others (sorry, stationary bike). For over 62% of gymgoers, equipment quality and variety are important factors in choosing a gym.

What’s puzzling is that the club industry, found 30% of boutique studios spend less than $1,000 a year on equipment a year, while only 35% spend less than $5,000 a year.

You need to have a wide variety of high-quality equipment to stay competitive. Luckily, it won’t cost you an arm and a leg to do so. In fact, replacing your old equipment with smart machines and eco-driven equipment may save you money in the long-run.

In this article, we’ll look at some of the fastest-rising fitness equipment trends in 2023, their costs, their benefits, and how they can help you achieve long-term success.

10 must-have pieces of fitness equipment for 2023

1. Workout bench solution

FITBENCH – FITBENCH ONE

Cost: Starting at $2,999

Basic Features: 6 sets of Dumbells, 2 Kettlebells, 1 Slam Ball, 3 Sets of FITBANDS

The FITBENCH ONE offers great versatility as an all-in-one solution. It has the ability to be a plyobox, resistance band anchor, and kettlebell rack.

If you’re short on space, the compact design of this bench is a great solution. Beyond that, the durable material has a high-quality feel and is capable of withstanding heavy weight.

This multi-functional piece of equipment combines multiple workout stations into one. This gives you the ability to offer a wider variety of challenging workouts to keep members engaged.

Additionally, the adjustable storage components can help you create a more flexible and dynamic workout space. This can help increase member satisfaction and maximize the use of your available floor space.

2. Wearable resistance training equipment

Omorpho – The G-Vest+

Cost: Women $275, Men $299

Resistance training has gained traction as a trend in the fitness industry. The G-Vest+ uses micro-weight distribution to help gymgoers get the most out of their workout. The comfortable material is easy to clean, and the vests are adjustable for maximum versatility.

Gymgoers are looking for innovative ways to increase strength, endurance, and calorie burn. These vests allow clients to customize the intensity of their workouts in group classes, on the gym floor, or with a trainer. By incorporating the G-vest+ into your equipment catalogue, you can offer a unique and personalized workout experience.

3. Scales

Withings – Body+ Scale

Cost: Starting at $400

No matter what your clients’ goals are, a scale can be helpful for tracking progress and staying motivated.

The Withings Body+ scale can measure weight, body fat percentage, muscle and bone mass, and even track water retention. Not to mention, its compatibility with fitness apps makes it a piece of trending fitness equipment that is truly worth the investment.

4. Benches

WATERROWER | NOHRD – TriaTrainer – 3-in-1 Exercise Bench

Cost: $599

The TriaTrainer 3-in-1 exercise bench is the latest fitness equipment trend and it’s a game-changer.

For gyms with limited space, this compact design offers unmatched versatility without sacrificing durability. The bench can fold into an abs and core trainer, a semi-bench for working back muscles and glutes, or a full workout bench for lifting free weights.

5. Foam Roller

Therabody – Wave Roller

Cost: $150

We can’t talk about 2023 fitness equipment trends without including a tool for prioritizing the recovery experience. The Therabody Wave Roller is a top-of-the-line tool for providing clients with a more effective and comfortable muscle recovery experience.

The foam roller has five intensity settings to accommodate everyone from beginners to pro athletes. Its lightweight design and Bluetooth-enabled controls make it a powerful option for stimulating deep muscle recovery.

6. Boxing Equipment

Fitness Ave: AMStaff TBX002 Boxing Stand with Adjustable Speedball and heavy bag

Cost: $450

Fitness equipment market trends have shown that including boxing equipment can be an enticing factor for member attraction and retention. The AMStaff boxing stands with an adjustable speedball and a heavy bag is a versatile and durable equipment option.

The AMStaff product offers a complete boxing workout experience. Clients and trainers alike will appreciate the opportunity to get creative with their workouts, adding more value to your gym.

7. Eco-Friendly Treadmill

SportsArt – G690 Verde Eco-powr Treadmill

Cost: Price varies

When considering what fitness equipment to buy, the G690 Verde Eco-powr Treadmill is an environmentally friendly twist on a conventional piece of equipment. This incredible machine can harness human power and convert it into utility-grade electricity.

A study published by IHRSA found that 62% of gym-goers in the U.S. believe it’s important for gyms to have eco-friendly practices. 47% of those same respondents were willing to pay more for a gym membership if the gym was eco-friendly. In addition, eco-friendly equipment can save you money in the long run by reducing your electric bill.

8. Isometric – Based Strength Training

Isophit – Isophit Strength Trainer

Cost: Contact Isophit for consultation

Isometric strength training has been around for a while; however, recently it has become one of the fastest-growing fitness equipment trends in the industry.

Stay on top of the fitness trend with the Isophit Strength Trainer. Used by athletes in the NFL, NBA, MLB, and UFC, this smart tool helps prevent injury and allows athletes to develop a functional performance strategy.

Isophit’s strength trainers are unique in that they have features such as:

• adjustable resistance
• versatile movement patterns
• real-time feedback
• compact designs

The unique design is used by exercise and rehab specialists to provide users with a personalized experience and optimized results.

9. Interactive & Smart Cardio Equipment

Life Fitness – Treadmill, Elliptical Cross Trainer, Recumbent Lifecycle Exercise Bike, etc.

Cost: Cost varies

The overarching theme in fitness equipment trends in 2023 is personalization. Life Fitness’s Smart Cardio equipment offers a personalized and engaging workout experience. Life Fitness offers a range of interactive features such as:

• Internet connection
• Virtual training programs
• Personalized workout recommendations
• Real-time data tracking

These features offer each member an enhanced experience that inherently adds value to your gym.

10. Interactive & Smart Rowing Machine

Ergatta – Ergatta Rower

Cost: $2,499

Demands for smarter workout equipment didn’t stop at cardio machines. The Regatta Rower is an interactive and smart rowing machine that offers an immersive workout experience.

This rowing machine can track data to adjust its training programs based on your members’ fitness levels and goals. The machine’s advanced data-tracking capabilities can also provide valuable insight into usage patterns and member preferences.

Furthermore, you set yourself apart from competitors by enhancing your members’ rowing experience and giving you the tools to make data-driven decisions when it comes to equipment placement and programming.

Is it time to add new equipment?

If you’re struggling to retain members or even get members through the door, it may be time to invest in new equipment. The fitness industry as a whole is one of the fastest-growing markets in the world. It is projected to grow to a value of US $434.74 billion by 2028. Gym-goers are looking to work smarter and harder in 2023.

What does this mean for you, a studio or gym owner? This means that you need to be on top of the latest fitness equipment trends.

The leading fitness industry equipment trends in 2023 prioritize personalized experiences, eco-consciousness, and interactive equipment. Include just two or three pieces of trending equipment to help you remain competitive in the rapidly growing fitness industry. This can help enhance member retention rates, increase your gym’s value, and even decrease your operational costs.

Now, we get it–equipment can be a huge upfront cost. But you don’t have to replace your whole gym floor at once. Take a poll or conduct a survey to find out what your members want to see.

Not only will this help you make informed decisions, but it will also remind your members that you’re invested in their experience. Imagine how excited and appreciative they’ll feel when they see that new piece of equipment they voted for out on the floor. Here are a few more equipment ideas to consider.

Now that you’ve upgraded your equipment, do the same with your business management software. Enlist WellnessLiving and see how this cloud-based solution can help you build your customer base. WellnessLiving offers tools to keep your clients and staff connected. Their data-driven solution can entirely revolutionize your client’s experience.

So, what are you waiting for? Take a tour or schedule your free, no-commitment WellnessLiving demo right now!