Four Simple Solutions to Drive Sales with WellnessLiving
If you build it, they will come, right? Only if you live in a field of dreams. If you sell it and make it easy for them to buy it, then they will come. Are you utilizing these four simple solutions that can drive sales?
#1: Email Marketing Campaigns
In our industry, we get to know our clients pretty well. If not personally (which is certainly encouraged if you want to create strong customer relationships), your client database certainly holds vital information you should leverage to encourage sales. Use email marketing to connect with clients on their birthdays or anniversaries with a special offer, remind them to come back if they haven’t visited in awhile, or welcome new leads with an incentive to check out your facility. Implementing effective email marketing campaigns can generate over $44 ROI for every $1 invested.
With WellnessLiving’s automated email marketing platform, you can easily create email campaigns targeted specifically to segmented client lists and embed direct booking URLs to make driving sales as easy as an email open and click of a button!
#2: Loyalty Program
Where is your best potential for sales? Somewhere in your current member base. And what’s the easiest way to turn a fair-weather fan into a loyal long-term client? A loyalty program that shows them you value their business. Statistically, 65% of customers that belong to a loyalty program return more frequently, and 64% of them spend more at each visit. It’s more expensive to acquire new customers than it is to retain current or win back lost customers. If you reward clients for their business, they reward you with their business — and potentially more. It’s a win-win!
With WellnessLiving, it’s easy for clients to earn and redeem rewards. Ready to roll out a loyalty program that comes with a red-carpet? Follow these tips to launch a successful program.
#3: Instant Gratification of Instant Booking ( which equals Instant Sales)
An easy way to increase sales is to increase how easy it is to make a sale. Do you offer a new client special? That should be front and center on your website as anywhere from 45-75% of web traffic comes from new and first-time users to your page. Your website is often the first impression a potential client has. Make them feel welcome by placing an introductory package or new client special where they can’t miss it. Your site should have a 5-second rule for a consumer to find and initiate a sale (at 6 seconds to load, there’s a 50% loss in conversion).
Don’t forget your Facebook page can also be used as a sales portal. WellnessLiving offers built-in widgets to let clients book classes, appointments, Bikes, workshops or courses right on your Facebook page.
#4: The Power of Positive Reviews
You’re not the only one selling your business. Your clients’ reviews are also doing their part. When clients review your business through WellnessLiving’s software, that content is added to the world’s largest and most trusted fitness directory. So, in addition to seeing what you have to say about your business, potential members can also see what your biggest fans have to say.
Any easy way to get more positive reviews? Just ask! We’ll bet many would be more than happy to give you a good shout out. You can do this in-person or with a plug-in like WellnessLiving’s Review Widget that automatically prompts people to leave reviews via your website or Facebook page.
Now that you know some simple solutions for simplifying your sales process, go sell and be profitable! Interested in learning how an all-in-one business management software like WellnessLiving combines many of these features to streamline this process and boost your business? Request a free demo today to learn more.
