Community, Connection & Inspiration: Highlights from Our CEO Tour Australia
Last Updated on 14 August, 2025
When you step inside a great studio, you can feel it: the energy, the purpose, the community. This year, we set out to capture that feeling in real time… in Australia.
We’ve been thrilled to have the opportunity to feature incredible studio owners in our first-ever CEO Tour Australia. We kept this series all in the family, as Marianna Fridman—fitness enthusiast and daughter of WellnessLiving CEO, Len Fridman—set out on an unforgettable journey Down Under. Her mission? To connect with inspiring studio owners who use WellnessLiving to turn their vision into something powerful: community.
From sweating it out in boxing rings to finding calm in candlelit yoga studios, Marianna didn’t just interview these leaders—she moved with them, trained with them, and listened. What she found was a deeply personal and awe-inspiring look at the heart of Australia’s fitness and wellness scene.
These are the stories of five incredible businesses built on purpose, passion, and people.
Jack & Hill: Punching Above Their Weight with Passion and Precision
At Jack & Hill, owner Simon Jackson has turned a one-man personal training service into a powerhouse studio with 10+ years of growth—and WellnessLiving has been in his corner from day one.
He started with a dream and a single client. Today, he leads a thriving business with a full range of services, including small-group boxing, strength coaching, and nutrition support.
Marianna put on her gloves and stepped into the ring, but what struck her most wasn’t the workout—it was the unwavering connection Simon has with his clients. Every class is filled with laughter, accountability, and progress.
“I just like getting up and helping people. Knowing I can make a difference—that’s what it’s all about,” Simon shared.
Jack & Hill has mastered the balance of heart and hustle—running a robust operation without ever losing the personal touch. Watch the episode.
FITSPACE: Recovery Meets Results in a Community That Cares
FITSPACE isn’t just a gym—it’s an experience.
Owner Gian Carello built FITSPACE with one goal: to create a space where people train smart and recover smarter. It’s a sleek, sunlit haven filled with traditional gym equipment, compression technology, cold plunge tubs, and an infrared sauna—all woven into a powerful client journey.
Marianna took a class and then took the plunge—into the icy cold recovery tub!—followed by a much more relaxing infrared sauna session. Her visit was essentially a masterclass in how to blend innovation, wellness, and authenticity.
Gian’s warmth and vision have built a culture of support where clients high-five between sets and stay after class to chat. His philosophy? Care deeply. Train intelligently. Recover intentionally.
“You’ll notice when you do the class, everyone comes together and becomes friends. It’s the best part about owning this place,” said Gian.
WellnessLiving helps FITSPACE stay nimble with simplified scheduling and client engagement that frees Gian to focus on what matters most—his people. Watch the episode.
Grow ‘N Flow: Where Empowerment Meets Intention
Grow ‘N Flow feels more like a sacred space than a typical studio. It’s airy. Peaceful. Grounded. The energy wraps around you like a hug—and that’s no accident.
With a skillful team of all-female instructors, Grow ‘N Flow is a sanctuary of strength and softness. Marianna joined Malinda, a passionate instructor who teaches meditation and slow flow, and discovered a deeply connected community rooted in empowerment and care.
Here, no one is trying to prove anything. They’re just trying to be more present—with themselves, with each other, and with the world.
“It’s collective, beautiful energy that comes together here. Everyone’s different, but we connect in a really special way through practice,” Malinda said.
WellnessLiving keeps the backend flowing seamlessly—from check-ins to recurring bookings—so the team can focus on holding space, not handling admin. Watch the episode.
Studio 27 Pilates: Sisters, Strategy, and a Studio That Does It All
When Cindy and Nicole left their 9-to-5 jobs to start something of their own, they didn’t just open a Pilates studio—they created a complete wellness brand.
Studio 27 Pilates offers Reformer Pilates, personal training, and nutrition services—all in one beautifully curated space. Marianna took their signature Reformer class and saw the magic firsthand: attention to detail, a client-first approach, and a whole lot of joy.
What makes Studio 27 so powerful is the trust they’ve built. From beginner one-on-one sessions to advanced classes, every element is designed to meet people where they are—and help them grow.
“Our favorite part is educating clients and helping them with their journey. Seeing clients’ progress month after month is very empowering,” Nicole explains.
With WellnessLiving at the helm, Studio 27 has crafted a brand that’s as smart and scalable as it is heartfelt. Watch the episode.
Yoga Sports Centre: Where Strength Meets Stillness in One Unstoppable Studio
Studio owner Imelda Turner has lived many lives: professional dancer, world traveler, yoga teacher. But when she opened Yoga Sports Centre, it felt like all those chapters finally converged into one purpose-built space.
Marianna was welcomed into this light-filled studio nestled in Sydney’s Sutherland Shire, where the schedule includes everything from hot Bikram yoga to barre, Pilates, workshops, and Reformer classes.
What makes it unforgettable? It’s 100% Imelda—from the change room signs to the playlist in every class. And it’s growing fast, with 100+ five-star reviews and plans to host national yoga championships.
“My most memorable moment was our opening day. I’ll never forget that—30 people in the Bikram yoga class and a fully packed reformer room. It was buzzing here and amazing, and it made me realize, ‘I can do this’,” Imelda shared.
She built her dream studio from scratch. Now she’s empowering others to build strength, flexibility, and self-belief—on their terms. Watch the episode.
A Love Letter to Australia’s Studio Owners
Australian studio owners are doing more than running businesses—they’re building movements. And behind each inspiring story we heard was the same foundation: a deep commitment to community, and the right tools to support it.
To every studio that welcomed Marianna—thank you for sharing your space, your story, and your spark. Your heart, hustle, and vision are shaping the future of fitness, and we’re so honored to grow with you.
✨ Ready to Build Your Brand with Purpose?
WellnessLiving is here to support your growth—with all-in-one tools for scheduling, retention, marketing, payments, and community-building.
👉 Book your free demo and take the first step toward your studio’s next chapter.
