How Be One Yoga Studio Turned a Passion for Connection into a Thriving Studio
Last Updated on 15 August, 2025
From High-Pressure Career to Heart-Centered Work
Tracy Strash’s first yoga class came at a turning point in her life. In her late 30s, raising young children and navigating the relentless pace of a career first in medical law, then in human resources, she felt a quiet ache—an awareness that something essential was missing. The stress, the rigidity, the constant demands had left her craving space to breathe.
“I fell in love with hot yoga—the movement, the breath, the music. It became a whole-body connection for me.”
She didn’t know it then, but that single class would ignite a spark that reshaped the course of her life—leading her from curious student to devoted teacher, and ultimately to her true calling: owning and transforming Be One Yoga Studio in Kirkland, Washington into a sanctuary of growth and belonging.
Meeting Post-Pandemic Challenges with Creativity
When Tracy purchased Be One Yoga Studio in 2021, pandemic uncertainty still shaped every decision she made. Rather than resist, she embraced flexible options to keep her community feeling safe and supported. These strategies worked so well that Tracy continued them even after the pandemic wound down:
- Flexible memberships for hesitant students: Post‑pandemic clients were cautious about commitment, so Tracy offered a mix of auto‑monthly, class cards, and drop‑in options. Students could start small and naturally transition into longer‑term memberships.
- Clear communication to build trust: Serving community comprised largely of healthcare workers, Tracy addressed concerns about safety guidelines openly, turning potential friction into loyalty and understanding.
- Seasonal pricing to smooth summer slowdowns: With Pacific Northwest summers pulling students outdoors, Tracy introduced short‑term passes and auto‑monthly specials to maintain attendance and stabilize revenue.
These strategies not only carried the studio through a difficult period—they became cornerstones of Be One’s culture of trust and belonging.
A Tech Shift That Made Growth Possible
When Tracy took over the studio, she switched from Mindbody to WellnessLiving, seeking a simpler, more supportive platform. The transition empowered Tracy and her team to:
- Make booking and buying effortless through a branded mobile app.
- Boost attendance and conversions with automated text reminders for workshops and events.
- Simplify payroll and class tracking using built‑in reporting tools.
- Stay on top of staff and personal tasks with in‑platform task management, ensuring follow‑through on client requests and operational details.
- Continuously improve her systems by adopting new features and updates as they’re released.
“WellnessLiving has been integral in helping me be a business owner, not just someone running a business day-to-day.”
These tools free Tracy from busywork, allowing her to focus on teaching, mentoring, and nurturing community.
Keys to Sustained Success: A Day‑by‑Day Mindset
The secret to Tracy’s success isn’t just hard work—it’s her mindset. After years in high‑pressure legal and HR roles, she’s traded perfectionism for curiosity. Here’s what her example teaches us:
1. Presence Over Pressure
Yoga taught Tracy to stay grounded in the present moment. That mindset fuels her ability to navigate the complexities of business ownership without burning out. Even as she adopted new tools and processes, Tracy stayed grounded in her purpose: building a sanctuary for connection.
2. Adapt Seasonally and Creatively
From flexible class cards to special summer offers, Tracy’s responsiveness to seasonal attendance dips kept cash flow steady.
3. Commit to Learning Your Tools
Tracy admits she’s not especially tech-savvy, but she’s all-in on learning. Rather than trying to master everything at once, Tracy experiments, attends webinars, and integrates new tools gradually. “I don’t try to do it all at once. I learn one feature, apply it, and keep going.”
4. Use Technology to Free Up Time for What Matters
Automations handle client reminders, built‑in reports simplify payroll, and task tools keep Tracy and her team on track. Regularly adopting new features keeps her systems evolving and frees her to focus on her primary passion, community and connection.
What’s Next for Be One Yoga?
With revenues up more than 50% since taking over, Tracy has stabilized and grown Be One Yoga Studio into a thriving community hub. Looking ahead, she’s exploring retreats, additional offerings, and even a second location—all while staying true to the studio’s inclusive, connection‑driven ethos.
“I know I could grow, open another location someday, and with WellnessLiving, I have the peace of mind that it’s doable. For now, I take it one day, one month, one year at a time and see where this yoga business takes me.”
Inspired by Tracy’s Story?
Be One Yoga Studio’s journey shows what’s possible when opportunity, mindset, and the right tools come together. If you’re looking to streamline your studio, deepen your connection with clients, and free up time for what matters most, WellnessLiving can help.
👉 Book your free demo today to see how we can help your business thrive.
