How Studio 27 Pilates Delivers Full-Circle Wellness with WellnessLiving
Last Updated on 1 August, 2025
Running a studio that truly transforms lives requires more than great classes—it takes a full-spectrum approach to wellness, a team that leads with passion, and the right systems to help it all run smoothly.
That’s exactly what Studio 27 Pilates in Neutral Bay, Sydney has built. Founded by sisters Cindy and Nicole, this boutique studio has quickly grown into a thriving hub for Pilates, personal training, and nutrition—all offered under one roof. Together, they’ve created a seamless experience for clients seeking long-term, results-driven wellness.
In the latest episode of our CEO Tour Australia, Marianna Fridman—daughter WellnessLiving CEO Len Fridman and Pilates enthusiast—visits Studio 27 to experience their signature Reformer class and hear how they’re building a full-service wellness brand. She also finds out more about how WellnessLiving helps them manage everything from check-ins to challenges with ease.
From Sisterhood to Studio Success
Cindy and Nicole launched Studio 27 Pilates after leaving their 9-to-5 jobs, bringing together their individual expertise to build something greater than the sum of its parts.
“We were both working nine-to-five for years,” says Nicole. “We thought—why are we doing this for someone else when we can do it for ourselves?”
With Cindy as a certified Pilates instructor and Nicole as a personal trainer and nutritionist, the sisters created a dual-studio concept: a Pilates studio paired with a gym and nutrition service next door.
“We wanted to combine our skill sets,” Nicole shares. “A lot of people are paying for both a gym and Pilates studio, so we thought, why not offer it all in one?”
That holistic vision has become the foundation of their business: giving clients a one-stop wellness destination that simplifies their health journey and supports long-term success.
A Full Approach to Wellness
At Studio 27, clients can attend Reformer Pilates classes, receive one-on-one personal training, and get nutrition consultations—all tailored to individual goals. Whether clients are experienced or brand-new to fitness, the studio is designed to meet them where they are.
“We offer 1-to-1 sessions for beginners who are unfamiliar with the Reformer,” Cindy explains. “We want to make sure they’re doing everything right before joining group classes.”
This thoughtful, education-first approach is what sets Studio 27 apart, as they help clients build knowledge, confidence, and sustainable habits.
“It’s a long journey,” Nicole adds. “It doesn’t take two months to get to where you want to be. It often takes years. Helping clients along that path and seeing their progress month after month is incredibly empowering.”
Powered by WellnessLiving: Easy for Clients, Seamless for Staff
Behind the scenes, WellnessLiving gives Cindy and Nicole the power to manage every part of their business—from scheduling to staff coordination to sales—all from their phones.
“WellnessLiving literally has everything all in one,” Nicole says. “Especially with our gym, nutrition, and Pilates all combined—it makes it easy for people to understand and book.”
The branded Studio 27 mobile app makes a strong impression from day one. “Clients are always amazed when we tell them they can download the app and book everything right there. It just elevates the business and it looks polished and professional.”
For the staff, it’s just as seamless:
“The software is super user-friendly and phone-friendly,” Cindy adds. “I can rebook a client, check attendance, and track sales all while I’m out running errands or getting my nails done. I don’t need to be at a desk or on a laptop.”
Driving Growth Through Retention and Community
WellnessLiving has also helped Studio 27 power their client retention strategies. With integrated tools for push notifications, emails, and in-app messaging, the studio has created a connected, responsive client experience.
They’ve even launched a reward points system to incentivize attendance and fuel friendly competition.
“Clients can see how many classes they’ve attended and where they rank. It makes them want to come more often,” Nicole explains.
WellnessLiving supports the studio’s monthly challenges and giveaways, helping them engage their community and expand their reach.
“The built-in marketing features help us promote everything. It’s easy, fast, and super effective.”
A Future Built on Passion and Purpose
At its core, Studio 27 is a business born from passion and fueled by purpose. Cindy and Nicole aren’t just running a studio—they’re guiding clients toward better health and more confident lives.
“The most satisfying thing is hearing clients say, ‘That class was so tiring, but so good!’” Cindy says. “It keeps us going, knowing we’re making an impact.”
With a loyal community, an all-in-one wellness model, and the support of WellnessLiving, Studio 27 is growing fast and just getting started.
Here’s to Studio 27 Pilates
Congratulations to Cindy, Nicole, and the Studio 27 team for creating a business that blends movement, education, and empowerment. We’re proud to be your partner and excited to support your continued growth.
Ready to elevate your studio with smarter software?
👉 Book a WellnessLiving demo to help you streamline operations and build a community that keeps coming back.
