Got a Dance Studio for Adults? Here’s How to Promote It!
Last Updated on 4 November, 2025
Running a dance studio for adults is very different than running a children’s dance studio. The way you market your establishment, the types of classes you offer, and the general atmosphere of your studio will vary greatly. For example, children enjoy bright colors and friendly mascots; however, these things don’t mean much to adults. Keep these concepts in mind when promoting your facility.
To make things easier, read on to discover six ways to promote your facility. Follow our lead, and together, we can take your studio to center stage!
To help your studio succeed, be sure to:
1. Keep your target audience in mind
Before you go public, establish who your target audience is. Do you want to focus on college students, working professionals, or perhaps a slightly older crowd? Once you know who you want to cater to, you can start to create your identity.
If millennials are your chosen audience, appeal to them in ways that would resonate. For instance, use trendy language and popular social media platforms to get on their radar. If you want working professionals to sign up, you can make your studio alluring by adapting to their busy schedules. Start classes after 6 pm so they can attend classes after work. For those with hectic careers, market your studio as a stress-free zone where they can release all their tension from the day.
As soon as you’ve identified your clients, go one step further and create a buyer persona. A buyer persona is your ideal customer. It is important to be specific when imagining your buyer persona. What age are they? What types of job do they have? What are their likes and dislikes? What do they fear? Focusing on such detailed questions will allow you to establish how they think and discover what they can get out of your studio.
As soon as you’ve figured that out, you can truly target their needs and customize your dance studio’s marketing to them.
2. Offer Something Different
If you can make your dance studio a memorable experience for your students, they will be eager to spread the word and share it with their friends. Your facility should be different than all the rest by offering classes that are unlike any they’ve participated in before. Leave your traditional ballet and jazz behind and enter a new age of dance! Or at the very least, add something new to your current offerings by checking some current dance trends.
Offer a global treat to your customers by exposing them to different styles of dance from around the world. Such as:
- Belly dancing, most popular in the Middle East, is a type of dance where dancers move their hips and torso in ways that seem fluid and effortless. Though it may look easy, this is a great ab workout.
- Bollywood dancing, originating in India, is a colorful dance style that involves expressive gestures, fancy footwork, as well as powerful facial expressions. Theming classes around popular Bollywood movies can be a great draw for new clients.
- Irish step dancing, is a vibrant and athletic form of dance that can help dancers strengthen muscles used in many other forms. In some areas, your students may also be able to participate in local competitions (which can be great forms of advertising).
Give your students a taste of something new! Your studio should be a place where dancers are introduced to classes that are different and exciting. Promote yourself as a diverse dance studio where adults from all walks of life can find something they will enjoy.
3. Host your own dance party!
Another great way to market your facility is to open your studio’s doors to the public. Give people the chance to participate in a free lesson, open dance party event, or host your own dance competition! How could they resist a Halloween or Pride Month dance party, maybe even one that has a short free class before it?
Make sure your dance parties are accessible to those of all experience and fitness levels so you cast the widest net possible. Promote them in local event boards, social media, and to your own students as well. Once people get a taste of your facility and the skills they can learn, they’ll be eager to sign up for more.
You can also attract more clients by managing a bi-annual dance competition in your studio! Spread the word and offer exciting prizes to the top three winners as an incentive. Generate a buzz with media coverage and well-known judges to get more people to participate and broadcast your business. If your dance competition becomes a popular community event, you can effectively market your dance studio for adults and attract a surge of new students.
4. Take full advantage of social media
Propel your business forward through the magical world of social media. With platforms such as Instagram, Facebook, and YouTube, your studio can enjoy the spotlight!
The key to engaging content is keeping it new and unexpected. Update your social media feeds often to keep your audience hooked. Upload dance moves, videos of the trendiest choreography being taught at your dance studio, and posts about your staff and students. Take advantage of interactive polls and emoji sliders on platforms such as Instagram to allow your students to interact with your studio and voice their opinion.
If your audience feels like their voice are being heard, they’re much more likely to engage with your daily posts. More engagement will result in more followers, resulting in a more popular facility. Social media is your business’s reflection to the world. If you project excitement and display a fresh twist on your studio’s dance classes, your establishment’s popularity will soar!
5. Appear on local news and TV shows
Alert the media that your dance studio for adults is open for new students! Introduce your business to your community through local news and talk shows to get the word out.
Contact your local media stations and introduce them to your dance studio. If you’re enthusiastic that your business can offer the community something different and new, chances are they will be too. Take a few of your most experienced dancers (can be a combination of instructors and students) and let them take the stage with an incredible live performance.
Make sure that the choreography is on point and that the song they have chosen to dance to is popular. If you can get people’s attention with a familiar song, they will be more inclined to watch your performance.
Once you have their attention, tell your viewers about your studio and explain the benefits of dance. When viewers see that they can have the opportunity to learn how to dance and do something positive for their bodies through the process, they will be more encouraged to register. Offering a discount code is another way to boost signups and track where they come from.
6. Offer Special Discounts
Many people may see cost as an issue when thinking about spending money on themselves. Put your future dance students’ minds at ease by offering special discounts!
An offer can immediately grab people’s attention. Encourage students to bring friends to your studio by offering them a 10% discount on their registration fee for every newcomer they bring in. You can also give discounts to students who sign up for multiple rounds of classes.
Consider setting up a rewards program where your students can earn points when they perform certain actions, such as bringing a friend or writing a review online. Offering them the chance to redeem those points for tangible prizes such as class discounts or free merch is a great way to incentivize your clients to stay loyal to your dance studio.
If your students feel that they can save money at your studio and be rewarded, they will choose it over anywhere else.
Use custom software and apps to make your life easy
Owning and running a studio can have you working long hours and wearing out your dancing shoes. And while we can’t help you with the shoes, we can handle pretty much everything else. Our customizable software makes it easy to set up a website and client app that allows your dance students to book classes and purchase merch online.
Find out how by booking a free, no-commitment demo with us today! With our expertise, we can make your dance studio for adults the talk of the town.
FAQs about running dance studios for adults
Beginner-friendly styles like Zumba, contemporary, ballroom, and hip-hop basics attract adults new to dance. These classes focus on fun, fitness, and confidence rather than perfection or technique.
Offer intro packages, such as “First class free” or “3 classes for $30.” Short-term passes and referral discounts encourage trial participation and word-of-mouth growth.
Partner with local gyms, wellness centers, or cafes for cross-promotions. Collaborate with community events or corporate wellness programs to reach working adults looking for new fitness or social outlets.
Focus on the journey, not the spotlight. Use casual interviews, quotes, or group photos (with permission). Highlight confidence, joy, and community over skill level or appearance. Make sure to get a signed release from anyone you use in marketing.
Build consistency with membership options, loyalty rewards, and themed class series. Personal follow-ups, progress feedback, and social connections keep adults coming back for both fitness and friendship. Use automated SMS and email marketing to make sure no one gets left out.
