How to Write Emails Your Clients Can’t Ignore (And Turn Them Into Bookings)
Last Updated on 23 July, 2025
Email is one of the most powerful (and underused) marketing tools. While social media steals the spotlight, email quietly delivers an average of $36 for every $1 spent—making it among the best ways to re-engage clients, boost bookings, and grow your wellness business.
But not all emails are created equal.
At WellnessLiving, we’ve seen firsthand what happens when businesses take the time to refine their subject lines, personalize their content, and automate with care. The result? Fewer unsubscribes. More clicks. And most importantly—more repeat visits.
In our recent WellnessLiving Live webinar, we covered the key strategies behind writing emails your clients can’t ignore. Below, we’ll walk you through the highlights—plus link you to step-by-step guides and videos so you can put these tactics to work right away.
Why Email Still Works (Better Than Ever)
While your clients scroll past dozens of ads each day, they still check their email—often before they’ve even had coffee. According to recent research:
- 99% of consumers check email daily
- More than 60% open marketing emails on mobile
- Email marketing drives one of the highest returns of any channel
For wellness businesses like spas, fitness studios, and salons, email can be a direct path to:
- Rebooking past clients
- Promoting special offers or classes
- Building trust through education and community
Make It Visual (and Mobile Friendly)
More than half of your emails will be opened on a phone. That means:
- Keep subject lines short (30–40 characters)
- Use large, tap-friendly CTA buttons
- Avoid clutter—use white space and clear structure
- Add visuals or videos to boost engagement
👉 See how it’s done with WellnessLiving
- Learn how to write and design beautiful emails using WellnessLiving’s Visual Editor.
- Embed Video in Emails to Drive Engagement
Write Like a Human. Make It About Them.
Once they open your email, the body copy has to carry the momentum forward. The key? Write like a person, not a brand.
- Start with a hook
“Hi Sarah, You are making great progress!
- Use email variables to take personalization to the next level.
Hi [First Name],
We noticed you attended your first double points workshop, [Service Name]. Check out your new rewards [Balance] and make sure to use them to get your next massage!
- Speak to your client’s goals—not your business’s agenda
Instead of:
“We’re excited to announce a new class!”
Try:
“Need a midweek reset? Our new stress-melting class starts next week.”
Every sentence should guide the reader toward one clear call-to-action (CTA)—like booking a spot or claiming a discount. If you need help with ideas and writing catchy copy, free AI tools like ChatGPT can help.
🎯 See it in action:
- Video: Using Email Variables for Personalized Messaging
- List of Available Email Variables: Email variables | WellnessLiving Help Center
Segment Your Audience for Better Results
If you’ve ever received a completely irrelevant promo email, you know how fast it leads to an unsubscribe.
The fix? Segmentation—organizing your list based on booking history, service type, or demographics—so you only send what’s most relevant.
Let’s say you offer both Pilates classes and massage therapy. Your Pilates crowd wants class updates. Your massage clients want stress-relief tips and add-on offers.
🎥 Learn how to segment in WellnessLiving:
- Create Client Groups & Custom Icons
- Send Messages to Specific Client Groups
- Offer Exclusive Discounts to VIPs
- Automated Emails for Specific Client Groups
Timing, Frequency, and Format: When and How to Send
The best email content still needs good timing. Here’s what the data shows:
- Best days: Tuesday–Thursday
- Best times: 10 AM–12 PM or 7–9 PM
- Frequency: Weekly or biweekly for most businesses
Too many emails = fatigue. Too few = forgotten.
With WellnessLiving, you can schedule emails in advance and even use calendar checkpoints to stay consistent.
🧠 Bonus! Track your results for clicks, unsubscribes, and bookings using WellnessLiving’s Marketing Campaigns Report to see what’s working and what needs an upgrade when communicating with your community!
Ready to Level Up Your Email Game?
Email can be your most powerful channel for building community, boosting retention, and filling your classes and appointments. It all starts with writing messages that feel timely, personal, and valuable.
So here’s your challenge:
Pick one strategy from this post and implement it this week. Try a new subject line. Segment your list. Schedule a campaign. The more you test, the better you’ll get—and the more clients will book.
Want to revisit the full webinar? Check back here soon for the webinar link
▶️ Watch the replay: How to Write Emails Your Clients Can’t Ignore
