How to Turn New Clients into Regulars

We all know how important it is to get new clients! When prospects find you online, are you getting sign-ups for your 30-day virtual studio introductory trial or your free video on-demand class? Great, that’s step one! The real question is: now that they’ve given you a try, how do you get them to keep coming back? How do you develop loyal customers that buy from you on a regular basis?

These days, finding a way to generate revenue you can count on is crucial to the success of your business. With the uncertainty of COVID-19 and lost revenues due to closures, it’s more important than ever to create a long-term clientele that’ll keep your business growing.

Every client was new in the beginning! Here’s the inside track on turning your newly acquired clients into long-term clients who’ll stick with you over the long haul:

Get them interested with targeted campaigns

Getting to know your clients better means you can use their history to your advantage. Launch targeted automated marketing campaigns based on actions they’ve already have taken in your business to generate interest and make them a repeat customer. Here are some of the ways you can make this work:

• You know they’re interested in a particular class like a spin class, hot yoga, restorative yoga because they’ve given that class a try, so send them blog link or info geared toward that to keep them signing up.
• Got clients who’ve expressed interest in your virtual studio, have tried a class or an intro offer? Send them teaser videos, relevant info or marketing promos with that interest in mind to keep them coming back.
• If clients are drawn to your in-person offerings, make sure they know all the things you’re doing! Keep them informed about your social distancing practices and protocols, prevention methods like wearing a mask, sanitization and disinfecting requirements, handwashing guidelines and more to give them the peace of mind they need to visit you in person.

When you build relationships with your clients, analyze their behaviors and use predictive technology, you can really zero in on what it takes to get them back. Make great communication your secret weapon! Here are a few ways you can automate your marketing to target the clients you’re looking to keep:

• Email them: Customize your templates to save time, brand your messaging for consistency and reach out via email with all the info they need to stay interested in your business.
• Send a text or SMS: Want a direct line to your clients? Texting or SMS campaigns mean you can send links or announcements efficiently where you know they’ll see them.
• Push notification alert: Reach clients no matter where they are with they info they need, even when they don’t have access to wifi.

Get social with new clients

Make it easy to find you on the web! Include links in your email marketing to your social media accounts, blog and website, with reminders to like and follow your accounts. You never know where those emails will be forwarded, so treat it like an opportunity to get more eyes on your content.

When they’re interested and engaged, they stay a paying customer, so once they’re part of your social media audience, it’s time to start building that loyalty. Target your social media campaigns towards keeping new clients focused on your business:

• Tell them about new virtual workshops, events or webinars you know they’d be interested in.
• Inform them about new classes or news at your studio.
• Promote your refer-a-friend program with incentives and discounts to get friends or family to join.

Offer flexible memberships

These days, customer needs are changing. With adjusted schedules and shifting home lives, convenience is king. If you don’t offer what your clients need, they’ll go elsewhere, so here are a few ways to hold their interest with flexible memberships:

• In-studio: For the in-person experience, this classic membership should do the trick. Generate more revenue with additional fees for any add-on services.
• Virtual: WellnessLiving’s Zoom integration makes it easy for clients to experience a live class feel from the comfort of their home. Livestreaming is simple, and you can fill those spots with client access to your schedule, direct booking links, and reminders.
• On-demand: Let clients workout where they want, whenever they want with WellnessLiving’s FitVID on Demand. We make it easy for you to create your content library and allow client access in the way that works best for you.
• Combo packages: Create memberships that interest your clients with a mixed focus like yoga, ab and glute, HIIT, CrossFit, and more. Or, arrange memberships based on different fitness levels or on visit frequency (5, 10, 15+ visits per month). Get creative so there’s something for everyone!
• Class cards: Get them in the habit of visiting with class passes like 5, 10 and 20, rather than a monthly membership. Consider lowering the cost per visit price with the more visits they buy to entice them to commit.
• Family sharing memberships: Grow your client base with the option to set up recurring monthly memberships that clients can share. It’s more fun to workout with your family and friends!

Track their fitness goals

Does your fitness studio have the option to track goals and monitor client progress? Show them you care and are committed to their goals with the tools you need to stay on top of their successes and keep them motivated. WellnessLiving makes that part of your business easy with our transformation log!

Start your clients off with short-term and long-term goals so they’ll see success and have something to strive for. Monitor their progress and tweak your approach by looking at their journey from all angles, from body fat percentage to heart rate, blood pressure, and physical measurements. Clients can even upload photos to our transformation log so they can see the results for themselves and know what they’re accomplishing with your help.

Here are a few of the ways this WellnesLiving tool will help you connect with your clients, keep them focused and see them succeed:

• Access their profiles easily to stay up to date on each client’s goals and progress.
• Track their visits and make notes on their progress for future reference to maximize results.
• Store progress photos, body measurements and more in other custom fields as a reference.
• Update info on a regular basis to compare client progress over time and cheer on the small victories to boost engagement.

WellnessLiving will soon be offering FitZONE to give you a one-stop shop for everything you need to help your clients reach their goals!

Use rewards to boost loyalty

Show your clients the love! Did you know WellnessLiving has a loyalty rewards program that they can access right from our Achieve Client App? Easily manage your program, track points, and redeem rewards to get on the fast-track to long-term clients.

Make the program your own! Let clients earn more points when they sign up for certain memberships, attend more classes, make specific purchases, leave a review about your business, or bring a friend to class. The more ways you give them to earn points, the more they’ll invest in your business.

Why wouldn’t they want to stick with you once they know they can get points to earn free or discounted merch, equipment and in-studio, virtual or on-demand videos or services? Make your rewards so appealing that they never want to go anywhere else!

Make it easy with a pro client app

Once they try a service or class and get to know your brand, they’ll then love how easy it is to navigate through your business with WellnessLiving’s Achieve Client App. You’ll impress them with how they can simply:

• Book and pay for classes, events, and workshops
• Purchase passes, memberships, gift cards, and products all from your mobile store
• Manage their account info and access your schedule
• Write reviews about how great your business is
• Access your loyalty rewards program and see how many points they’ve earned

Now you’ve got ‘em hooked!

To give your business the stability you need, think long-term for the win! Get clients coming back again and again with the right tools for your business.

With help from WellnessLiving, you’ll target your marketing, get social, offer something for everyone, manage client progress, build loyalty, and boost their experience. And that’s not all! We’ll improve your online services, get you noticed online, help you manage your resources, and more. Ready to learn more about how WellnessLiving can help manage your business? Book a free, no-commitment demo with WellnessLiving today!