How to Market Your Wellness Center in 2020
If you’re looking for a fresh take on marketing your wellness center, you’ve come to the right place! From updating your wellness booking software to coming up with a brand new marketing strategy, we’re here for you. It’s a new year, so it’s time to take a look at what you’ve done in the past and give it a 2020 twist!
Let’s start with a brief review of what we mean by brand and why you need to build your brand to see your wellness center grow. Your brand is essentially how your business is seen by your customers. It’s the compilation of their impressions, experiences and the values that your clients associate with your wellness center.
Ready to take on marketing your brand for 2020? Stick with us for an expert list to get your wellness booking software working for you. Take on the tools you need for an updated approach and use some fresh new ideas to make 2020 the best year yet for your wellness center!
1. Start off Social Media Savvy
Social media marketing is not a new approach, so you’re likely already working on building up your online following. We know the basics of posting, commenting, and engaging, but what’s new in marketing on the social scene? Here are a few new ways to boost your brand using social media for maximum results this year:
Video is more popular than ever! In a world where our attention spans are getting shorter, engaging content is where it’s at.
Have you experimented with video as part of your marketing strategy to build your brand? It’s not as daunting as you might think! With the rise in popularity of video platforms like YouTube and real-time posting with Insta stories, the pressure’s off for perfectly polished content. This gives you a little more freedom to test out marketing with video!
Think about posting behind-the-scenes footage, expert talks, video blogs, and any other content you think might interest your audience. Step up your social game by adding the element of video for 2020 to watch your engagement grow.
Start a community
With our jam-packed schedules and busy lifestyles, many of us are looking for a community we can belong to. Here’s where your wellness center can really make its mark! Use your social media accounts to unite your audience and build a community focused on your business.
Facebook is a great place to get like-minded people together. You could start a group targeting segments of your business. Could you create a yoga group, for example? Or maybe you want to throw out a challenge and start an accountability group. How about a group focused on a hydration challenge? Decide on your groups and set out your content for the year so you don’t get overwhelmed.
Think about groups like mini communities, whose attention you want to attract and keep with targeted content and engaging communication.
While you’re addressing their specific needs, the communities will encourage and cheer each other on, creating an additional positive experience associated with your business. It’s a win-win!
2. Change Your Advertising
Has advertising been a part of your marketing strategy in the past? It’s time to switch it up for 2020! Traditional marketing still has its place, but social media is the way to get the best bang for your buck with a targeted approach and all the data you can handle.
Looking to reach a large group of people with just a few clicks? Social media makes it easy! Choose your audience and get your content out there.
Get your brand noticed by reaching new audiences and getting the word out about your business! But how do you know if you’re hitting the mark?
Social media is all about the analytics! Take your marketing into the future by making data your best friend. Social media allows you access to all sorts of data from who’s reading your content to who’s sharing, click-throughs to your website, and more!
Stay on top of your stats to tweak your content and get the most out of your social media advertising.
3. Get an App
We’re all about speed and simplicity these days, so work on an easier and more convenient way of life for your clients. Would it be simpler if they could book appointments from home? Buy merchandise on the go? Make payments from wherever they are?
All this and more can be achieved with a wellness booking software like Wellnessliving’s Achieve Client App. Our features will get you up to speed on the tools you need to build your brand and boost your bottom line. And the best part? The app is branded with your logo and color scheme, so you’re staying top of mind at every turn.
Getting an app included within a wellness booking software will impress your clients, improve their experience, and help set your brand apart from your competition. It’s a no-brainer for your 2020 marketing strategy!
4. Ask for Help to Spread the Word
Your clients know you’re great, so why don’t they spread the love? Add referral marketing to your to-do list this year!
Your business will up your street cred when your marketing strategy doesn’t rely solely on you tooting your own horn. Reviews and referrals are treated like gold in the online space, so get your clients talking!
What’s the best way to solicit online reviews and referrals? You could start a loyalty program, where clients earn points towards rewards. Or you might develop a referral program, where your clients get a perk for each new client they refer. Or maybe you just need to ask them!
Solicit reviews and referrals by making it easy! Send a link in your newsletter, text a recent visitor a reminder, or place a sign at your register to ask clients to spread the word. People love to share a great thing, so get your name out there and build your brand, with a little help from some of your biggest fans.
5. Focus on Customer Experience
These days, everything seems too fast-paced and with technology so prominent, there comes the inevitable de-humanization of communication and relationships. While apps, wellness booking software, and automation make our lives simpler, we sometimes lose that connection with the customer.
How can you achieve that balance? Take a “back to basics” approach by making relationships a priority. The customer experience is where marketing is headed for 2020!
What does that mean, exactly? It means that because everything is so easily accessible and there’s so much competition, people have many options to choose from. You need to exceed your customer’s expectations and stand out from the crowd as the wellness center that cares.
Why is this so important? Well, if clients have a less-than-perfect experience at your wellness center, they’re quick to move on. In fact, studies show that 73% of US customers say that their experience is an important factor, but only 49% say that companies provide a good experience. Here’s a fantastic way to set yourself apart from the rest!
Provide a customer experience that will keep them coming back for more and you’ve got a customer for life! This is the marketing way of the future.
How can you focus your marketing to make sure that your wellness stands out as the best?
Train your team
Your team is your brand personified. Get them on board to build relationships, provide an exceptional experience and be the best in the biz! Get your staff above the rest with expert training, next-level communication, and perks that’ll make them want to excel.
Treat your team as if they’re the secret to your success and your brand will soar above the rest.
Ask for feedback and implement change
How do you know exactly what your client is looking for? Don’t make the mistake of thinking you know your clients better than they know themselves. Get the skinny on where you could improve and what your clients are looking for… by asking them!
Send out a survey, provide a questionnaire at your reception desk, and ask questions one-on-one. The best marketing is always a pro-active approach.
And once you’ve gotten the insight, it’s time to make a change. There’s nothing worse than asking for someone’s opinion and then ignoring their feedback. That’s not to say you should try and implement every proposed change. Look at the feedback and make adjustments where it suits you. Take a hard look at your business and where you may have missed out on opportunities to be the best.
This is how you market your brand and build a reputation for caring about what your customer wants. Now that’s a business people want to check out!
Build the Best Brand for 2020
Marketing your brand lets people know what your business is all about, from your look, to your voice to your intent. It’s the way to stand out, make a name for yourself, and get more people through your doors. Establishing a solid brand is the key to building a loyal following that you can count on to get your business to the next level. With WellnessLiving, you’ll have the tools you need to take your marketing up a notch for a fresh take in 2020. Book your free, no-commitment demo today!