Guide to Medical Spa SEO: Website Optimization & Business Listings

By Nabeela Hashimi

Search engine optimization (SEO) is the process of ranking your medical spa business in search engines so local clients find you when they’re looking for specific services.  

This means you’re engaging with potential customers when they’re actively seeking out a solution—which is exactly what makes SEO so lucrative. 

Whether you want to rank for “tattoo removal Austin” or “lip filler Ottawa,” we’ve got you covered with an easy-to-follow, step-by-step process. 

Keep reading for insights into why your medical spa needs to prioritize SEO and how to show up on a variety of popular websites.  

Why SEO is a great digital marketing strategy for medical spas 

Medical spas largely provide in-person services and experiences. SEO is a highly localized strategy where search engines naturally detect location-specific search queries and attempt to serve users with local results. For instance, if you search “beauty tips” in Google, you’ll see the same results country-wide. But if you search “MediSpa,” you’ll see local results—both in the Maps widget and in the websites that rank below it. 

A solid SEO strategy allows you to capture more traffic from all sorts of relevant search queries. If you don’t work hard at ranking #1, your competition will happily take the top spot. That’s reason enough to give it a try. 

But how does SEO stack up against other organic traffic methods? Pretty well. SEO offers a 275% higher ROI than social media. And while SEO doesn’t convert as high as email marketing, it’s a great way to get more potential clients on your email list and later promote your services to them. 

Step-by-step guide to medical spa SEO 

No fluff. No wasted time. Our SEO experts hand crafted this step-by-step process, so you know exactly how to win key rankings.  

Step 1. Strategize your website pages 

The first step is to strategize the architecture of your website based on keyphrase data. Sign up for a free trial of an SEO tool or pay for a month’s subscription to get your research done. Try Ahrefs, Mangools, or Ubersuggest, all of which are easy to learn. 

Begin by entering the terms you want to rank for in your SEO tool. Check that they have at least 20 monthly searches to make them worth going after. Research different services, neighborhoods, and nearby towns. You can also pop your competitors’ websites into the domain explorer to see what they’re ranking for.  

Once you’ve got your list of target keyphrases, you need to separate them into clusters. For example, you might have one landing page for “Brooklyn dermal fillers” and another one for “Brooklyn Botox.” 

When in doubt, check what Google is ranking. If Google is ranking different pages for “Williamsburg MediSpa” versus “Park Slope MediSpa,” then it’s a good idea to create different landing pages for your top Brooklyn neighborhoods. On each neighborhood page, you can put related terms like “Park Slope medical spa” and “Park Slope MediSpa.” 

Step 2. Create your website content and add meta data 

Once you know which keyphrases should go in which pages, you’re ready to create your website content. 

For each landing page, include at least the following sections: 

• Hero (top) section with the main keyphrase and with core brand promise 
• A description of the service 
• The benefits of the service 
• Frequently asked questions about the service 
• Before and after photos 
• Embedded online reviews or client testimonials 

You can also display the price range of the service, if you choose.  

Include all of your target keyphrases in the page once or twice, peppering them throughout the content as naturally as possible. 

As for the meta data, make sure to include your main keyphrase (the one with the most volume) in the page URL, title, and meta description.  

Step 3. Setup listings on Google and other sites 

Next, it’s time to create your business listings. 

Doing so ensures that you not only have a chance to reach searches with your website but your various profiles as well. 

Set up listings on Google, Yelp, Bing, WellnessLiving, Facebook, and TripAdvisor. Add your company bio, photos of your office, and a list of your services. 

Make sure to link all of these listings to your website. This is an important first step towards building backlinks, which we’ll talk more about in Step 6. 

Step 4. Automatically request client reviews 

Did you know that online reviews impact your SEO? 

The more positive reviews a business has, the more likely Google is to rank it high in Maps results. Reviews also add SEO juice by contributing tons of keyphrase-rich content to your business listings. When searches are looking for very specific services or experiences, it’s not only your content—but also written reviews—that search engines pull from. 

Use medical spa software that includes customer review requests so you can automate the process of generating new reviews. 

Step 5. Write one new blog post at least quarterly 

You can greatly increase your chances of ranking your important website pages by blogging. 

Write about different spa industry trends, care tips, beauty tips, what to do before an appointment, etc. 

Even if your blog posts never rank in search, they add rich content to your website and offer a form of internal link-building—meaning that when you link your blog posts to your core pages, you give them a boost. 

If you’re in a highly competitive local market with some established players, you might want to blog monthly instead. 

Step 6. Drive backlinks to your website 

On-page content isn’t the only factor contributing to search engine results.  

Backlinks are the most effective form of off-page SEO, which refers to content promotion that happens outside of your website. 

Search engines view backlinks as a vote of confidence. The more high-quality, trustworthy backlinks you have to your website pages, the more likely they are to rank. 

You can purchase backlinks from a reputable company like OneLittleWeb or OutreachMama. 

Try to get at least a few backlinks each quarter. The more competitive your market, the more you’ll need to rank. Remember: the quality of your pages and posts are also a factor, so don’t get too lost in linkbuilding. Once your core pages are optimized, plan to spend about 50% of your ongoing efforts on acquiring links. 

Step 7. Keep track of your results 

Google Search Console is a free service that lets you see which keyphrases are actually driving traffic to your website. Once you’ve got some rankings, make sure to keep tabs on them. Add them to a spreadsheet and verify monthly or quarterly that you’re still ranking for those terms. If one of your pages starts to fall, that could be a sign that you need to put more effort into backlinking, blogging, or freshening up the page’s content. 

You can also purchase a monthly subscription to an SEO software and automatically track your rankings. 

How to consistently improve your spa’s search rankings 

If you’re struggling to make time to optimize your website, the simplest past forward is to prioritize your Google Business Profile and other listings. 

At the very least, fill out your business listings thoroughly. Then, make sure to use a MediSpa platform that offers customer review requests so you can improve your chances of ranking automatically, while you prioritize other marketing or business management tasks.  

Looking for a better way to manage and grow your medical spa? Book a demo of WellnessLiving to learn more.