11 Top Medical Spa Trends to Help Your Spa Thrive
Last Updated on 3 February, 2026
By Luciana Dabit
Following the right trends in your medical spa can help you grow your revenue by offering popular services, attracting new clients, and upselling existing clients. Below, we’ve got the top medical spa trends to be aware of so your business stays ahead of the curve.
From micro-coring to hand rejuvenation…you’re not going to want to miss out on these great opportunities.
Try these medical spa trends in your spa!
1. A focus on facial balance
Big, fake-looking lips are “out.” Nowadays, one of the biggest medical spa trends is facial balance.
If a client comes in saying they don’t like a particular problem area, or they’re looking for filler in just one spot, you’re not going to just satisfy their request as is. Instead, you’re going to suggest how to improve overall facial symmetry, balance, and usefulness by coming up with a custom plan of action.
2. Dysport over Botox
More and more young women are asking for Dysport instead of Botox. Why? The cat is out of the bag that the results are more natural-looking.
Its unique formulation helps it spread farther and faster, so it’s a better fit for the forehead, which younger women like to have treated for preventative aging. Keep in mind that Botox still wins for crow’s feet because it’s more targeted.
3. Micro-coring
As you already know, micro-needling is a very popular treatment, and is generally considered safe for most ages, skin tones, and skin types.
But now, there’s a new kid on the block. Ellacor is the creator of the term “micro-coring,” and this procedure is in high demand right now. Instead of just poking needles in the skin, Ellacor actually removes cores of skin, up to 10% of the skin’s surface. When the skin heals, it’s plumper and tighter.
Micro-coring is great for lifting and tightening without the need for surgery. Dr. Stefani Kappel recommends Ellacor for mature skin (particularly in the jowl and jaw area), as well as abdominal skin tightening. It’s only a fit for light skin tones, as it can lead to hyperpigmentation.
4. PicoToning
Hyperpigmentation is a concern for medical spa clients. With super-targeted energy, PicoToning disrupts the skin particles that cause hyperpigmentation. It’s great for melasma, sun damage, acne scars, and uneven skin texture.
Although PicoToning has been around for a years, the service is gaining more traction and the service is becoming more frequently requested by name, especially for shrinking large pores.
5. Neck and decolletage treatments
More and more clients are beginning to see the disparity between the quality of skin on their face versus their neck and decolletage.
Expect more clients to request laser treatments, micro-needling, and other rejuvenating treatments on their neck and chest—so these areas aren’t such obvious giveaways of their real ages. And of course, you can always recommend that clients opt for neck and chest treatments if they’re a good candidate.
6. Hand rejuvenation
Similarly, hands are a telltale sign of aging that many women want to prevent or reverse.
Ever since Kim Kardashian said her hands were “wrinkly and gross” in an Allure article, hand treatments have been a hot topic.
Intense Pulsed Light (IPL) treatments and chemical peels are great for restoring a youthful appearance in the hands. But in 2024, many women will be ready to try fillers as well.
With more and more clients aware of hand aging, now is the year to recommend custom hand rejuvenation plans, especially for your star clients willing to invest.
7. Customer loyalty programs
Medical spa loyalty programs that offer rewards are a hot trend for 2024. These programs are great for both repeat clients and your business. Clients can enjoy discounts, free products, and other incentives. Meanwhile, you can ensure that clients continue to book services with you instead of a competing spa.
And, you can even offer rewards for other actions other than booking services—such as sharing your business on Facebook, submitting an online review, or referring a friend.
Make sure to choose medical spa software that offers rewards management to make this trend super easy to implement.
8. Better incentives for party hosts
While we’re not totally in a recession, discretionary spending is down, and in many markets, people are being a little more careful with their cash.
A big trend will be throwing more parties to grow your clientele. Everyone wins when star clients invite their family and friends. This year, offer hosts and organizers better incentives. For example, you might offer 30 free units of Botox for every five friends who purchase at least that amount. Or, you might give a $500 spa credit for parties with at least 10 attendees.
However you organize parties, it’s time to get more creative and more generous with them. The repeat business you receive will be well worth it.
9. Masseter treatments
Masseter treatments are another big medical spa trend right now, as they’re an easy, non-surgical way to reduce square-shaped jaws.
Keep in mind, masseter reductions are typically achieved with Botox injections in the jaw area. By targeting the right muscles and essentially limiting their usage, the body puts less effort into bulking up these muscles. This aesthetic treatment helps women achieve a more slender or V-shaped face.
10. Body sculpting
Body sculpting is surging in popularity as a non-surgical and minimally invasive procedure for redefining the body’s shape. Powered by radiofrequency and high-intensity focused electromagnetic (HIFEM) energy, body sculpting is great for abs, thighs, back, and arms.
EMSculpt and CoolSculpt are among the most popular options for equipment.
11. Enjoyable experiences
Getting poked with needles isn’t most people’s idea of fun. But once you show them the results that are possible, they’ll be lining up around the block. So, if you’re looking for a way to bump up your revenue, consider having an aesthetician come on board to offer relaxing facials.
Staying ahead of medical spa trends is just one piece of the puzzle. Need more advice on how to grow your medical spa practice? Request a demo of WellnessLiving to see our MediSpa management platform in action.
❓ Medical Spa Trends: FAQs ❓
Trends that drive revenue usually improve results, convenience, or client experience. Clients often pay more for outcomes that feel personalized and consistent. Services that bundle treatments can increase average spend per visit. Retail add-ons also raise revenue without adding appointment time.
Choose trends that match your brand and your clients’ needs. Test new offerings as limited-time pilots before full rollout. Track demand, rebooking, and profitability during the trial period. Keep core services stable while rotating seasonal or niche options.
Education converts better than hype for medical spa services. Use before-and-after expectations, safety details, and clear outcomes. Highlight who the treatment is best for and why it matters. Drive bookings with simple calls to action and limited-time availability.
Price based on costs, staff time, and client value delivered. Bundle services to increase perceived value and predictable revenue. Use tiered options to serve different budgets and commitment levels. Avoid discounting so deeply that it resets client expectations.
Use software that connects booking, client profiles, and reporting. Track rebooking rates, retention, and revenue per client by service. Monitor no-shows and cancellations to protect schedule utilization. Use automated follow-ups to encourage next appointments and reviews.
Luciana Dabit, also known as “Nurse Lucy,” is an accomplished Registered Nurse with over 15 years of experience in the healthcare industry. Luciana is Emergency Room certified and has further expanded her expertise by completing cosmetic aesthetics training through the Canadian Association of Medical Aesthetics, obtaining certification in the Botox and dermal filler program. She currently practices as an Operating Room (OR) and Recovery RN at a private MediSpa clinic in Toronto.
Outside of her clinical role, Luciana serves as the Product & Marketing Manager at WellnessLiving. Drawing on her extensive background in nursing, she brings a unique perspective to the development and promotion of products tailored for the MediSpa industry. Her dual role showcases her commitment to both hands-on patient care and advancing innovative solutions in the evolving landscape of healthcare technology.
