Guide to MediSpa Events: Must-Know Tips & Trade Shows
Last Updated on 3 October, 2024
By Luciana Bridges Fridman
As a MediSpa owner, you need to stay ahead of industry trends and continuously improve your practice.
You can’t do either of those things alone.
Events are one of the best ways to stay current.
In this guide, we’ve compiled a list of the must-attend Health & Beauty shows, MediSpa events, conferences, and trade shows that will help you take your business to the next level.
We also provide insights into why you should make events a regular part of your business strategy and tips on getting the most out of them.
What’s in this guide:
- 7 reasons Health & Beauty business owners should attend industry events
- The top MediSpa conferences and events
- How to get the most out of your event
7 reasons Health & Beauty business owners should attend industry events
It’s hard to figure things out all on your own. Here’s why you should attend at least one industry event annually.
1. Stay ahead of industry trends
Conference organizers curate the entire event for you. You don’t have to guess which trends matter or worry about missing out on emerging technologies. You’ll be able to explore the most innovative treatments, injectables, and devices.
2. Network with other professionals
Attending events lets you connect with experts, discover potential partners or suppliers, and gain valuable insights from experienced practitioners. Networking also creates a supportive community where you can share experiences and learn from fellow wellness center or MediSpa owners.
3. Gain insight into competitor strategies
When you’re busy running your own medical spa, it’s difficult to make time to spy on the competition. Health & Beauty trade shows give you behind-the-scenes access to what the top spas in the country are up to.
4. Keep pace with best practices in patient care
It’s important to provide the highest level of care and build trust with your clients. Industry events can help you stay updated on best practices in patient care, so your treatments are safe and effective. You’ll learn about new techniques, protocols, and standards from industry experts to improve the quality of the services you provide. You can even bring clinical staff with you to help improve their skills.
5. Discover new products and services
What services should you add to your roster? Which products should you incorporate into your services or sell at your Health & Beauty business? Trade shows can help you make informed and strategic decisions in these areas.
6. Learn how to optimize your business
Many Healthy & Beauty expos and conferences offer sessions by experienced nurses and doctors who run their own practices. Keynote speakers might cover everything from exiting your business to creating a profitable consultation funnel. You’ll get real-world advice from people who know how to optimize multi-million-dollar businesses.
7. Get inspired and motivated to succeed
If you find yourself falling behind or lacking motivation sometimes, events should become a key part of your strategy. Health & Beauty events can inspire you, reinvigorate you, and motivate you to make changes that will keep you ahead of the competition.
The top 13 MediSpa conferences and events
Whether you want to upskill your staff, optimize revenue, or add a new service, you’ll find what you’re looking for at these events.
1. The Canadian Aesthetics Expo
The Canadian Aesthetics Expo is the largest medical aesthetics conference in Canada, offering a 3-day immersive experience for MediSpa professionals. This convention features dozens of exhibitors and masterclasses covering science, patient care, career enhancement, and business development.
When: Annually in mid-October
Where: Toronto, Ontario
2. Premiere Beauty Shows
Premiere Shows are popular beauty industry conferences that occur in multiple cities. These events offer hands-on education, access to top brands from around the globe, and the latest trends in hair, nails, barbering, and day spa services. Attendees can connect with industry professionals, enjoy world-class programming, and experience live demonstrations, workshops, and competitions.
When and where:
- Late February in Anaheim, California
- Early June in Orlando, Florida
- Mid-September in San Antonio, Texas
- Late September in Columbus, Ohio
3. International Esthetics, Cosmetics, and Spa Conferences
The International Esthetics, Cosmetics & Spa Conferences (IECSC) are well-known spa and wellness events held annually in New York, Las Vegas, and Florida. These conferences offer top-tier education, innovative product showcases, and dynamic show floors with the latest trends.
When and where:
- Mid-March in New York, New York
- Mid-June in Las Vegas, Nevada
- Mid-October in Palm Beach, Florida
4. Aesthetics Innovation Summit
The Aesthetics Innovation Summit is a great choice as well. Previous content has covered disruptive marketing programs, innovation showcases, regenerative medicine, and technology spotlights. The venue changes every year, with prior events taking place in San Diego, Miami, and Austin.
When: Annually in mid-March
Where: Changes
5. The Aesthetic Meet
Not into flying? The Aesthetic Meet can be attended in person or online. This educational event is for professionals in the aesthetic surgery and cosmetic medicine field, offering insights into both surgical and non-invasive techniques. Attendees can learn about the latest trends, safety practices, and business strategies to enhance their practices. The overall objective is to achieve reproducible, safe outcomes and integrating emerging techniques in aesthetic medicine.
When: Annually in late March
Where: Austin and online
6. The Medical Spa Show
Through exhibits and hands-on training, The Medical Spa Show offers comprehensive education on the clinical aspects of running a medical spa and becoming a skilled injector. The event gets a lot of rave reviews for their business education as well, continuously bringing insights into social media growth and marketing and sales strategies.
When: Annually in mid-April
Where: Las Vegas, Nevada
7. Vegas Cosmetic Surgery & Aesthetic Dermatology
The Vegas Cosmetic Surgery & Aesthetic Dermatology conference, held every May, is a premier multispecialty event that covers a wide range of topics including plastic and cosmetic surgery, minimally invasive procedures, facial injectables, and aesthetic dermatology. It offers a top-tier scientific program presented by leading experts, along with a business program to help enhance practice management skills.
When: Annually in late May
Where: Las Vegas, Nevada
8. Cosmetic Summer Bootcamp
The Cosmetic Summer Bootcamp offers a unique educational experience with high-quality lectures, live patient demonstrations, anatomy labs, and networking opportunities with leading experts in aesthetic medicine. This event provides hands-on training, the latest advancements in cosmetic procedures, and CME credits, making it a valuable opportunity for those in the aesthetic field. Attendees must be physicians or non-physician providers working under a board-certified physician.
When: Annually in late August
Where: Aspen, Colorado
9. Canadian Aesthetics Congress
The Canadian Aesthetics Congress, organized by the Canadian Board of Aesthetic Medicine (CBAM), is a top event for professionals in the fields of aesthetic and anti-aging medicine. This congress offers interactive forums and educational sessions, bringing together physicians, nurses, dentists, medical aestheticians, spa owners, and other experts to exchange knowledge, discuss innovative practices, and stay updated on the latest advancements in aesthetic medicine.
When: Annually in late July
Where: Toronto, Ontario
10. Modern Beauty Con
Modern Beauty Con is an elite medical aesthetics conference held annually in Boston, gathering renowned experts to share their insights in an intimate and luxurious setting. This event focuses on providing the latest training, techniques, and trends to help practitioners create safer and more profitable practices. The company also provides a membership club where you can receive ongoing virtual education and get answers to pressing business questions.
When: Annually in late May or early June
Where: Boston, Massachusetts
11. The Aesthetic Show
One of the top events in the medical aesthetics field, The Aesthetics Show offers cutting-edge knowledge, hands-on demonstrations, and networking opportunities. The scientific programming is supported by the Aesthetic Multispecialty Society, which is a committee of global experts in aesthetic and anti-aging medicine. This event offers engaging sessions, live treatments, and ROI-focused content to help you create a long-lasting business.
When: Annually in late June
Where: Las Vegas, Nevada
12. Aesthetic Extender Symposium
The Aesthetic Extender Symposium is an annual conference designed to educate and train aesthetic physician extenders—healthcare professionals like nurse practitioners, physician assistants, and registered nurses who perform non-surgical cosmetic treatments. It offers innovative education on the latest therapies, technologies, and procedures in dermatology and aesthetic medicine. As the only symposium of its kind, it aims to enhance the skills of these extenders and help them become more productive.
When: Annually in late August
Where: Miami Beach, Florida
13. The Global Aesthetics Conference
The Global Aesthetics Conference is one of the most comprehensive events in the aesthetic field. This multispecialty conference offers over 350 sessions covering surgical, non-surgical, and office-based treatments, with opportunities to earn up to 34 CME credits. Attendees can learn from international experts, gain hands-on experience, and network with top practitioners to stay at the forefront of cosmetic procedures and practice management. Physicians, advanced providers, and clinical staff are all welcome.
When: Annually in early November
Where: Miami Beach, Florida
14. International Beauty Show
MediSpa events wouldn’t be complete without the International Beauty Show, which takes place annually in both New York and Las Vegas. The show floor covers hair care, hair color, men’s grooming, hair extensions, salon equipment and furniture, and more. The educational component includes hands-on workshops and masterclasses on hair styling, microblading, and other beauty salon services.
When and where:
- Late March in New York, New York
- Late July in Las Vegas, Nevada
How to get the most out of your event
Setting aside time for MediSpa events, conferences, and trade shows isn’t easy. Follow these five tips to make the events you attend worth the effort.
Tip 1. Determine your top goal beforehand
Once you arrive at an industry trade show or MediSpa events, things can get overwhelming. There are so many booths, speakers, and networking opportunities. Make sure to create a goal before you go, so you know your top priority once you get there. Examples could be learning about a new service, choosing a new piece of equipment, or choosing a new marketing strategy to implement.
Tip 2. Choose your can’t-miss sessions
Some medical aesthetics conferences and MediSpa events have different sessions happening concurrently. Before you go, make sure to check the schedule and choose the top sessions you don’t want to miss.
Tip 3. Organize notes on your phone
Create a new doc on your phone for note taking during the event. Organize it into different subsections like keynote sessions, people to follow up with, and products to explore. This way, as you think of something to write down, you can immediately add it to the correct section instead of having to organize your notes when you get home.
Tip 4. Leave time for surprises
Although it’s wise to know your top priorities, you should also leave time for the unexpected. Give yourself plenty of time to wander around the booths and exhibits. Check out the software solutions, equipment, and products on display. You might just find the perfect new addition to your business.
Tip 5. Don’t try to get work done while you’re gone
MediSpa events can be exhausting, especially when they span multiple days. Make sure to decompress at the end of each day—rather than stuffing your calendar with administrative tasks. Save your energy for the conference so you can do your best at discovering new solutions and learning new advancements. If you’re going to squeeze in anything, it should be a massage or a facial—not work.
Looking for the most innovative software to grow your MediSpa practice? Schedule a demo of WellnessLiving.
Luciana Bridges Fridman, also known as “Nurse Lucy,” is an accomplished Registered Nurse with over 15 years of experience in the healthcare industry. Luciana is Emergency Room certified and has further expanded her expertise by completing cosmetic aesthetics training through the Canadian Association of Medical Aesthetics, obtaining certification in the Botox and dermal filler program. She currently practices as an Operating Room (OR) and Recovery RN at a private MediSpa clinic in Toronto.
Outside of her clinical role, Luciana serves as the Product & Marketing Manager at WellnessLiving. Drawing on her extensive background in nursing, she brings a unique perspective to the development and promotion of products tailored for the MediSpa industry. Her dual role showcases her commitment to both hands-on patient care and advancing innovative solutions in the evolving landscape of healthcare technology.
