Mindbody vs. WellnessLiving: Who Really Protects Your Client Data?

As a business owner, you’ve poured your heart and soul into building something meaningful. You’ve invested thousands of dollars in advertising, countless hours perfecting your services, and endless energy nurturing the relationships that keep your business thriving. Every class you teach, every appointment you book, every moment you share with a client is part of a bond built on trust, care, and integrity.

That’s why it’s deeply concerning to learn that Mindbody is using your client data—not to help grow your business, but to grow their own. By serving third-party ads through your client relationships, they’re putting their profits ahead of your hard-earned trust.

If you’re wondering whether there’s a better way, there is. At WellnessLiving, we believe your client data belongs to you. We don’t share it, we don’t sell it, and we never use it to serve ads. Period.

Let’s take a closer look at what’s really happening—and how WellnessLiving takes a fundamentally different path, one that puts you, your business, and your clients first.

Mindbody Uses Your Clients’ Booking Experience to Run Ads

In early 2025, Mindbody partnered with ad-tech company Rokt to monetize the client journey through targeted advertising. That means when a Mindbody client books a session, they’re now being shown ads—sometimes even from a business’ direct competitors—immediately after confirming their booking.

According to a press release from Mindbody, the company aims to “deliver ad messaging that complements the customer experience rather than disrupts it.” But for many business owners, this feels like a betrayal.

As a business, you’ve invested time, money, and energy to build your client list, so the last thing you want is to see it leveraged for outside advertisers. And you definitely don’t want to pay sky-high subscription fees to a company that profits off your trusted clients.

What Does Mindbody’s Privacy Policy Say?

Mindbody’s Privacy Policy states that while they don’t “sell” personal information in the traditional sense, they may share it for purposes like targeted advertising. That’s an issue because, under laws like the California Consumer Privacy Act (CCPA), “sharing” data for cross-contextual advertising can fall under the broader definition of “selling” personal data. 

Note that Mindbody customers don’t receive a discount or paycheck from Mindbody’s ad partnerships. They simply use their clients’ data to fuel monetized relationships with third-party advertisers, and they offer customers nothing extra in return.  

How WellnessLiving Protects Client Data and Your Business

Unlike Mindbody, WellnessLiving is built on the principle that client data belongs to you—not advertisers. 

Here’s what you get with WellnessLiving: 

• No third-party ads: Your clients will never see unrelated promotions or competitor offers during the booking process. 

• Full data ownership: You retain control over your client list, purchase history, communications, and preferences. 

• Privacy-first technology: All client data is protected with top-tier encryption and compliant with regulations like GDPR and CCPA. 

• Transparent pricing: You pay for powerful software tools to grow your business—not to fund someone else’s ad network. 

Want proof? Check out WellnessLiving’s Terms of Service and Privacy Policy. You won’t find any fine print about ad targeting or monetizing client data. 

Side-by-Side Comparison: Mindbody vs. WellnessLiving

Your Clients Deserve Privacy

You shouldn’t have to compete with your software provider for your clients’ attention. 

With WellnessLiving, you control the entire client journey. No distractions. No third-party promotions. Just powerful, intuitive tools designed to grow your business and protect your hard-earned relationships. 

Ready to learn more about a platform that puts your values, and your clients, first? 

👉 Book a free demo with WellnessLiving today!