Pilates Studio Gets ‘Reformed’ with WellnessLiving Software
Last Updated on 5 August, 2025
Discover our customer’s post-pandemic ‘software switch’ on our latest CEO TOUR!
For WellnessLiving’s CEO and Co-Founder Len Fridman, meeting with our customers on his famed CEO Tour is truly a passion project. Throughout the pandemic, Len has continued to connect with customers virtually, discovering all the resilient ways they were able to pivot their businesses and emerge stronger than ever.
On this latest leg of the tour, Len visits Emily Hollon of Core Collective to discover all the reasons why she switched from Mindbody to WellnessLiving. Let’s get started…
Meet Emily Hollon, owner and instructor of Core Collective
After years of doing high-intensity impact training like marathon running and HIIT, Emily Hollon found herself constantly injured and inflexible. Within a month of trying Pilate’s reformer workouts, Emily had more core strength, more flexibility, and better posture than she’s ever had in her life, and was instantly hooked!
“Within a month everything felt better,” says Emily. “I had never noticed as fast of a change within my body since starting Pilates.” With her newfound passion, she opened Core Collective, bringing its benefits to the Ann Arbor, Michigan community.
Core Collective Studio at a Glance
📍CEO Virtual Tour Destination: Ann Arbor, Michigan
📍Customer Business: Core Collective Studios
📍Website: www.corecollectivea2.com/
📍Special Guest: Owner and Pilates Instructor Emily Hollon
📍Number of Locations: 1
Core Collective Pilates focuses on group and individual reformer classes to build strength, cardio, and flexibility.
Classes include:
- Reformer Stretch
- Reformer Jump Board
- Reformer Classic
- Reformer Flow
“The reformer is pretty versatile; you have added resistance compared to mat classes. I prefer the reformer because it’s a lot more dynamic. For beginners, it’s nice because you can add stability where it’s needed and for more advanced people you can add that resistance,” says Emily.
Dismantling the myth of Pilates—a workout for everyone.
Created by Joseph Pilates, this flexible workout is known to give practitioners long and lean muscles and improve posture and flexibility. What was once thought to be a mainstay for dancers only, is now a workout for all—beginners to top athletes. Pilates has something for everyone!
“We have a ton of athletes that come through Core Collective,” says Emily. “From hockey to football players—both pro and college level, dancers, figure skaters, and even Olympians!”
Len Fridman adds, “Pilates is a great workout because it strengthens those connective tissues and muscles you don’t typically use. Once you strengthen those connective tissues, the likelihood of getting injured from sport would be greatly decreased I would think!”
Pandemic resilience and reopening the studio
When the pandemic hit, Emily integrated some online virtual classes to her schedule, but she was counting down the days when she could reopen, for in-person reformer classes. While she saw the value of trying online classes, she wasn’t about to be the next Peloton, and knew that the very future of her business hinged on reopening.
At the same time, Emily was looking to change her business software provider Mindbody, as she was frustrated with their UI and complicated reporting.
“From the second I saw the interface; I fell in love with WellnessLiving,” says Emily who officially became part of the WellnessLiving family in April of 2021.
What WellnessLiving services do you love?
Since making the switch to WellnessLiving, both Emily and Core Collective have benefitted from the following standout features that have helped her Pilates business soar. From our staff scheduling Task Manager, to our detailed metrics from Advanced Reporting, our integrated Rewards Program, and Customer Service, you could say that we ‘reformed’ this Pilates studio for the better!
Task Manager
Keep your staff organized and on schedule for both short-term and long-term tasks. Follow along with the progress and completion of assigned tasks through our Elevate™ Staff App and easily change email, SMS, and/or push notification settings so that staff members receive every time a new task is created and assigned.
“Beyond anything else, the reason we made the switch [to WellnessLiving] was your tasks features,” says Emily.
Advanced Reporting
Gain insight into your business by staying on top of all your facts and figures. We track all your detailed data and present it in an easy-to-read format, so you can make informed decisions about clients, attendance records, marketing, staffing, payroll, inventory, and more!
“The reporting is fantastic! It just makes my life so much easier to know what our sales are,” says Emily.
Rewards Program
Create excitement among your clientele by encouraging some friendly competition and boosting retention with our fully integrated Rewards program. It’s customizable to your business, quick to set up and requires no add-ons!
“Rewards have been a huge perk for us!” adds Emily, who happily discovered the client engagement program after she joined WellnessLiving.
Customer Service
We’re here whenever you need us! No question is too big or small. There’s a reason we’re known as the ‘software company with a heart.’ Simply put, we genuinely care about our customers’ success.
“When we first got on, we had an onboarding rep assigned to us, which we really appreciated. Even now I can email my questions and concerns to customer service and get a response right away,” says Emily.
“Just knowing that you are listening and taking our feedback into account and that you have a Community Forum where I can ask questions and make suggestions, has been huge for us.”
Core Collective is stronger than ever
Thanks to WellnessLiving, Core Collective is stronger than ever. With our virtual tools, Emily Hollon was able to take Core Collective to the next level. Emily fell in love with WellnessLiving and you will too! Ready to book a free demo to learn more about how WellnessLiving can S-T-R-E-T-C-H your Pilates business to its highest potential?
