Power Your Fitness Business With Personal Training Software

Last Updated on 30 September, 2024

Are you trying to grow your personal training business? Wondering if you should use personal trainer management software? If you’re trying to build a personal training business, you’ll have to take on a lot of roles and juggle many different responsibilities. Unfortunately, this is easier said than done and it can be easy to get bogged down with the organizational side of your business. Fortunately, personal training management software can make a huge difference in how your business runs.  If you haven’t been introduced to this before, we’re here to help! A great personal trainer management software will allow you to book your clients, oversee and update your schedule online and on mobile, send automated follow-up emails to encourage clients to write reviews and book more sessions, and so much more.  And best of all, you don’t have to be a big franchise to look into business management solutions. WellnessLiving offers an all-in-one personal trainer management software at an affordable price, with no surprise charges.   Read on to learn how this handy tool can help boost your business.

Benefits of a Personal Trainer Management Software

1. Saves time and energy

One of the best things about personal trainer management software is that it can save you an immense amount of time and energy.  By using the software, you’ll be able to automate much of the organizational side of your business. Important tasks such as client scheduling can be taken care of with ease. Marketing campaigns, client communication, payment processing, and other crucial business tasks will be streamlined when using personal training software.  By freeing up your time from tasks that can be automated or made easier, you’ll have more time to focus on the higher-level duties that only you can handle. 

2. Raises your credibility

Want to impress your clients? Professional software is a great way to raise your popularity and gain credibility all at the same time.

Think about it this way: would you be more inclined to trust and do business with a supplier whose invoices weren’t branded with their logo? What about a manufacturer whose packaging didn’t have their name on it? It’s simple, really, if you look at it from your clients’ point of view, having a consistent, branded software increases your gym’s “official business status”. One of the biggest pros of partnering with a personal trainer management software is getting your own customizable client app. Your clients can use this app to track their schedules, check up on their rewards points, and book & pay for sessions right on their phones. Not only does this present a polished look for your business, but it also shows your clients that you’re willing to go that extra mile. The investment you’ve made in your gym’s professional, consistent, branded impression will go a long way in building confidence in that brand. If you’re willing to invest in your business’ future, they will be too! Interested to learn more? Check out WellnessLiving’s Achieve Client App.

3. Improves client communication

 Communicating with clients is one of the most important tasks you’ll need to take care of when running a personal training business. It’s also one of the most time-consuming. Luckily, personal training software can help you to maintain client relationships and will help your business to communicate clearly.  Clients will also be able to easily book appointments online. This will reduce the amount of time you’ll need to spend responding to emails, answering phone calls, or communicating to set up an appointment.

4. Strengthens loyalty

Using personal training management software can help you to foster stronger client loyalty.  When using management software you’ll be able to easily manage your rewards program, market your services to your existing client base, and upsell other services. You’ll be able to manage rewards programs and upsells in an effortless, automated way. You’ll be able to time it perfectly while creating email and mobile marketing campaigns.  Clients will be able to easily book appointments online. This will reduce the amount of time you’ll need to spend responding to emails or answering phone calls. 

5. Creates a stronger brand 

A big part of starting a personal training business is building a great brand and providing amazing customer service.  Using personal training management software can go a long way in improving the perception of your brand. Using this type of software can make your business seem more professional because it can make you seem more organized.  By using personal training management software your clients can easily schedule appointments. Providing superior communication and using mobile and email marketing to keep in touch in an organized way will also help you come across as a more professional business. 

6. Makes the most out of your rewards program

What’s a loyalty rewards program? It’s a system where you reward customer loyalty with a program that offers an incentive (reward) in exchange for repeat business, referrals, and engagement.

What are we talking about? Here are some of our favorite examples:

• Sephora offers points for every dollar spent, so loyal customers can accumulate points to earn free shipping or merchandise as a reward for their business.
• Amazon charges an annual fee for their Prime membership, offering a ton of perks to those elite members that buy into the program. It renews annually, so as long customers like the program, it’s a guaranteed annual money-maker.
• Koodo offered a $25 credit when a friend activates a new account, making it desirable for existing customers to refer a friend and spread the word.

These are all fantastic examples of how you can promote your business, expose your brand, increase sales and acquire fresh leads through a successful loyalty rewards program! Our management software can take care of all that for you! And don’t let the big names fool you. Customer loyalty is customer loyalty, no matter where it is. Have you thought about rewarding clients who book again and again? Or awarding free merch or discounted sessions to clients who refer their friends? Or how about adopting a tier system where a certain number of sessions earns a client 10% cash back? Rewarding customer loyalty increases the perceived value of your brand, motivates them to come back and increases your bottom line. Let’s get into this a little deeper. Here are a few key advantages that a loyalty program offers:

Increased perceived value

When customers think they’re getting something for nothing, the perceived value of their spend increases. In their minds, they are “getting something for nothing” even though they’ve earned it. That makes your service more valuable in their minds, and it gives you an edge over your competition. When you think about it, who doesn’t love getting free stuff?

Motivates clients to come back

Would you rather hire a personal trainer for a fee, or hire a personal trainer for a fee while earning points towards a reward? We think we’ll go with the latter! (It’s increased perceived value and incentives here!) What’s the secret to a successful loyalty program? Offer your clients a consistently great experience, and reward their loyalty – that’s how you’ll get – and keep – clients for life!

Increases your sales

While your clients are earning their way to the top, they’re spending money at your gym! So as your client loyalty grows, so does your bottom line. We call that a win-win! What’s the best part of all of this? You can leave your loyalty rewards program to us, and we manage it all! You set it up and we’ll handle the rest. From earning rewards to tracking points to sharing activity and learning about promotions, our software has it all. You’ll have a killer loyalty rewards program in no time, and you won’t even have to lift a finger!

Building a Thriving Business with Personal Trainer Management Software

If you’re trying to succeed as a personal trainer, then getting personal trainer management software can help. By using software to run your business, you’ll find that you’ll build better client relationships and will give yourself a better chance of success.  Looking for personal trainer management software? Book a free, no-commitment demo today and to learn more about what we can do for you.