Preparing for the Summer Sales
Last Updated on 6 August, 2025
After a long winter, your fitness business might need to change your marketing strategy. Fortunately, there are several ways that you can prepare for the coming months. Follow these tips and boost your membership before the summer season arrives.
- Start a Summer Challenge
Before the summer arrives, motivate your members to gear up for a summer challenge. Use an email marketing campaign and make a press release to spread the word. Offer a prize to anyone who meets a certain goal and encourage members to post about their progress. If you get people excited about working out this summer, they won’t skip the gym.
- Take it Outside
No one wants to be stuck inside on a beautiful day. After months of dealing with freezing temperatures, people want to be outside. Consider offering one or two classes outdoors. Don’t be afraid to think out-of-the-box. Find a park or outdoor space that is easily accessible to your members. Doing so could make your fitness studio appeal to new clients.
- Highlight Your Personal Training Services
Starting in the spring, people tend to worry about getting back their beach bodies. For this reason, it’s a great time of year to market personal training sessions. Put together a few irresistible personal training packages. Then, market those packages to both new and existing clientele.
Fitness Marketing Made Easy
Fitness marketing for the summer doesn’t need to consume all of your time. When you use a great fitness software, you can simplify fitness marketing. With features like marketing campaign creation, your fitness software can do all the work for you.
Here at Wellness Living, we offer fitness software that helps you market your business. Get all of the tools that you need to run your business well. Contact us to schedule your demo today.
