Retention Starts with Attendance: How to Keep Members Showing Up and Coming Back

Last Updated on 5 December, 2025

Your retention strategy needs to start long before a member ever thinks about canceling. The Coach to Growth webinar Retention Starts with Attendance: How to Keep Members Showing Up and Coming Back is now available on demand, featuring Empower Group experts Marisa Hoff and Chris Stevenson.

With decades of experience running high-performing clubs and coaching studios of every size, Marisa and Chris break retention down into a simple truth: when members attend consistently, they stay longer, get better results, and become your strongest advocates. In this session, they share practical, low-lift ways to increase attendance and reduce “non-use” cancellations, which are the number one reason most memberships end.

What You’ll Learn

✅ A clear retention formula and benchmarks to measure where you stand
✅ The 3-part framework for stronger retention: Engage Early, Encourage Often, Expand Experiences
✅ How to build a 30 to 90 day onboarding journey that locks in habits fast
✅ Simple attendance KPIs, milestone celebrations, and win-back outreach that actually work
✅ Ways to deepen community through challenges, socials, and multi-touch experiences

Why Watch

If you lead a studio, gym, or wellness business, this training gives you a repeatable blueprint you can start using immediately. From warm welcomes and early habit-building to smart attendance tracking and community-driven engagement, you will leave with quick wins you can implement this week, plus bigger strategic moves to carry forward for years to come.

👉 Watch the on-demand replay now and start turning attendance into your most reliable retention strategy.