WellnessLiving Powers Up REDCON1 Gym with Greater Time Efficiency & Revenue Growth

REDCON1 is revolutionizing the sports supplement industry as its fastest-growing brand. In 2019, the brand leveraged its formidable reputation to break into the fitness sector, launching its premier gym in Boca Raton, Florida.

This high-end facility is not just a gym; it’s a beacon for the bodybuilding community, mirroring REDCON1’s commitment to excellence with top-tier supplements and a vibrant culture of strength and fitness. The gym is outfitted with cutting-edge equipment, including unique weight training pieces, set against a backdrop of an energizing atmosphere that motivates and inspires.

Under the dynamic leadership of General Manager Steve Mancinelli and the Director of Personal Training Hannah Ray, REDCON1 Gym has flourished. Today, it boasts a robust membership of approximately 2,000 with numbers increasing monthly.

This success story has been greatly supported by WellnessLiving, the premier all-in-one business management software tailored for high-caliber fitness establishments like REDCON1 Gym. Both Steve and Hannah praise its intuitive interface, exceptional support, and seamless booking process, which were decisive in their switch to WellnessLiving.

During his CEO Tour, WellnessLiving CEO and Co-Founder Len Fridman, who is also a proud member of REDCON1 Gym, visited the facility to witness its transformation firsthand. He not only enjoyed a workout using the world-class equipment but also gained insights into how WellnessLiving’s features—such as the custom branded app, streamlined registration, and real-time reporting—have been instrumental in saving the management team significant time and effort.

Read on as we explore how to elevate your business with the smart automation tools and client engagement solutions offered by WellnessLiving, just like REDCON1 Gym. These tools are designed to enhance operational efficiency, increase client motivation, improve retention rates, and accelerate growth. CLICK HERE to learn how WellnessLiving can transform your gym today.

REDCON1 Gym at a Glance

📍Location: Boca Raton, Florida

📍Business Name: REDCON1 Gym, LLC

📍General Manager: Steve Mancinelli

📍Director of Personal Training: Hannah Ray

📍Website: https://www.redcon1gym.com/ ; https://www.redcon1gym.com/boca-raton/

📍Business Size: Very Large

📍Joined WellnessLiving Date: September 2023

📍Switched From: ABC Fitness

📍Active Subscriptions: Professional Plan ; White Label Achieve Client App

What’s REDCON1 Gym story?

Founded by Aaron Singerman in 2016, REDCON1 has rapidly ascended as the fastest-growing sports nutrition brand in history, selling protein powders, pre-workout supplements, and energy drinks. In just a few years, REDCON1 has carved a significant niche in the global market with its award-winning products now available in over 80 countries. The brand boasts robust direct-to-consumer operations internationally and is prominently featured in major retailers such as Walmart, Dick’s Sporting Goods, GNC, Vitamin Shoppe, and military exchanges and commissaries.

Expanding beyond nutritional supplements, REDCON1 launched its first flagship gym in October 2019 in Boca Raton. This venture involved transforming an existing gym into a state-of-the-art facility, rebranded and remodeled to meet the exemplary REDCON1 standards. Building on this success, REDCON1 opened a second flagship gym in Nashville, Tennessee, in May 2021, further solidifying its presence in the fitness industry and continuing its trajectory of impressive growth.

What does REDCON1 Gym offer?

The REDCON1 Gym in Boca Raton stands as a testament to success, boasting a robust membership of approximately 2,00 clients with consistent growth each month. Catering to a diverse age range, from 18 to 45-year-olds, this facility has become a hub for both amateur and professional bodybuilders alike.

What sets REDCON1 Gym apart is not just the presence of state-of-the-art equipment, but the deliberate selection of each piece—from high-end, modern machines to rare vintage finds that are unavailable elsewhere. This meticulous approach to equipment choice enhances the gym’s dynamic, high-energy environment, ensuring a unique and effective workout experience for every member.

Steve emphasizes the impact of this strategy: “While any facility can fill a room with equipment and call it a gym, it’s our carefully curated selection that elevates REDCON1 beyond the ordinary. Our members appreciate the difference, which is visible in the quality and variety of our offerings.”

This commitment to excellence has cultivated a distinctive culture within the REDCON1 Gym, evidenced by the fact that local gym owners, managers, and personal trainers choose to work out at the facility rather than their own. “They recognize the unparalleled experience we offer and opt for our gym for their personal fitness needs,” Steve notes, underscoring the respect and reputation REDCON1 has earned within the fitness community of Boca Raton.

Membership and Exclusive Perks

Memberships range from $100-$120 per month , but for those seeking an elevated experience, REDCON1 Gym offers a VIP package. This premium option includes access to a luxurious VIP lounge equipped with full shower facilities, complimentary water, cold towels, and exclusive use of Normatec  boots, a cryotherapy chamber, an infrared sauna, and a cold plunge.

Diverse Training Options

REDCON1 Gym provides a variety of training programs to suit any fitness goal:

• Bodybuilding: For those aiming to build serious muscle.
• Powerlifting: Focus on lifting heavy with maximum strength.
• Cardio: Boost endurance and cardiovascular health.
• Weight Management: Tailored programs for weight loss or gain.
• Build Lean Muscle: Sculpt and tone with precision.
• Competition Prep: Get competition-ready with specialized coaching.
• CrossFit: High-intensity functional training for peak performance.
• HIIT Training: Short bursts of intense exercise for fitness gains.
• Fitness Re-engagement: Ideal for those returning to fitness after a break.

With such a broad range of training options, REDCON1 Gym ensures that every member can find a path that resonates with their personal fitness journey, all within a vibrant and inspiring setting.

REDCON1 Gym not only offers top-notch fitness facilities but also features a retail store selling a variety of supplements and apparel, including sweatshirts, tank tops, and other popular clothing items. The store has become so appealing that it attracts passersby, drawing them in off the street to check out the latest offerings!

About Steve Mancinelli, General Manager of REDCON1 Gym

Now let’s meet the dynamic leadership at REDCON1 Gym, anchored by the seasoned expertise of Steve Mancinelli, the general manager. With a rich background that uniquely blends education with athletics, Steve was a college athlete and started his career as a special education high school teacher, where he also honed his leadership skills coaching basketball and baseball teams. His passion for fitness extended beyond the classroom and sports, filling his nights, weekends, and summers with personal training.

Driven by a relentless pursuit of fitness excellence, Steve transitioned from part-time personal training to a full-time career in the field. He honed his management skills in New Jersey, where he led gym operations before moving to Florida. Now at the helm of REDCON1 Gym for over four years, Steve is instrumental in cultivating high-performing teams and propelling the business to new heights.

Steve Mancinelli reflects on his role: “I thrive on training, developing, and leading high-performing teams while pushing our business forward. It’s about creating an environment where excellence is the standard.” Under his leadership, REDCON1 Gym not only champions top-tier fitness but also fosters a culture of continuous improvement and community engagement.

About Hannah Ray, Personal Training Director of REDCON1 Gym

Hannah Ray brings a powerhouse of athletic and coaching experience to her role as the director of personal training at REDCON1 Gym. With a robust athletic background, including 16 years on the volleyball court and five years in the CrossFit arena, Hannah has an extensive history of pushing physical boundaries and setting high performance standards.

Her journey into fitness training spans over nine years, four of which have been dedicated to REDCON1 Gym. Throughout her career, Hannah has worked with a diverse range of clients—from a budding 12-year-old tennis prodigy to beginners and physical therapy clients—demonstrating her adaptability and dedication to personalized training methods.

Now leading the personal training program at REDCON1 Gym, Hannah is committed to unlocking the potential in each individual. “My goal as a fitness professional is to help everyone discover the best version of themselves through movement, nutrition, and mental toughness,” she explains. “There’s nothing more rewarding than seeing someone achieve their “Aha”  moment in fitness. I’m here to push you not just in the gym, but to also help you set and conquer goals that extend beyond our walls.”

Why did REDCON1 Gym switch to WellnessLiving?

REDCON1 Gym had been collaborating with software provider, ABC Fitness, for three years, continually waiting for a promised app that never materialized. Frustration grew as the costs of numerous third-party apps began to accumulate, prompting REDCON1 Gym to explore alternative solutions.

Ultimately, the decision to switch was driven by financial considerations. WellnessLiving emerged as a superior choice, offering significant savings—thousands of dollars annually—and delivering greater value than its competitors. Notably, WellnessLiving provides 35% more features than leading competitors, including the custom branded White Label Achieve Client App.

Steve from REDCON1 Gym praises the user-friendliness of WellnessLiving, especially the app, which greatly simplifies operations for both staff and members. “It prevents front desk disasters by streamlining bookings and check-ins,” he notes. “Plus, clients can easily make purchases, access their profiles, and update credit card information, all through the app.” This switch has not only saved money but also enhanced the overall efficiency and experience at REDCON1 Gym.

How was the transition to the new software?

Transitioning to a new system is always a significant decision for any gym, fraught with concerns like potential data loss during migration and the challenge of training staff on new software. These worries can make the switch seem daunting.

Steve from REDCON1 Gym acknowledges these challenges but shares a positive outcome from their experience: “It was admittedly a bit stressful initially, setting everything up and helping everyone adjust to the new system. However, we were pleasantly surprised by how smooth the process turned out to be. In less than a month, we had successfully transferred all our data, our team was fully trained, and we were operational.”

This efficient transition highlights not just the ease of adopting the new system but also the robust support structure that ensures a seamless switch, mitigating typical concerns and setting the stage for enhanced gym operations.

24/7 Customer Support

The Customer Solutions team at WellnessLiving has been outstanding, providing prompt and effective responses whenever issues arise. This level of support contrasts sharply with REDCON1 Gym’s previous experiences with ABC Fitness, where it was not uncommon to wait a week for a response. Furthermore, when REDCON1 Gym needed to cancel a client’s gym membership through ABC Fitness, it often turned into a lengthy three-hour ordeal just to resolve the issue.

Steve highlights the critical importance of swift support, stating, “When something is not working, and I reach out, I know I’m going to get a response quickly. This is crucial for us because every second our software is down could lead to lost revenue and wasted time.” This responsiveness from WellnessLiving’s Customer Solutions team not only solves problems efficiently but also significantly mitigates potential disruptions to the gym’s operations.

Client Registration

WellnessLiving has significantly streamlined operations at REDCON1 Gym management, particularly when it comes to onboarding new clients—a process that once consumed considerable time and effort.

Steve explains the transformation: “Previously, from signing waivers and contracts to taking their picture, it took five to six minutes just to get a client registered. That process was not just time-consuming but often a tedious first experience for our clients.” He contrasts this with the efficiency brought by WellnessLiving: “Now, they simply add their phone number and banking information into the system, and within 10 seconds, we have them signed up and ready to hit the gym floor. It’s quick, it’s easy, and it allows us to focus more on welcoming them to our community rather than handling paperwork.”

This significant reduction in administrative time not only enhances the client’s initial experience but also allows gym staff to dedicate more time to personal interaction and support, embodying the efficiency and client-focused approach of REDCON1 Gym.

White Label Achieve Client App

The White Label Achieve Client App was a major factor in REDCON1 Gym’s decision to partner with WellnessLiving. By integrating a mobile app, REDCON1 Gym has been able to offer a more personalized and streamlined experience for their clients, yielding numerous benefits for both the gym and its members. Through the app, members can:

• Easily book personal training sessions and VIP services
• Check in for classes without the need for a physical key tag
• Receive timely push notifications for important updates like credit card expirations

Steve highlights the practical advantages of the app, particularly in managing financial transactions: “In the gym business, you often find yourself acting as a bill collector. With our app, whenever a client’s payment is past due or their credit card needs updating, we can send them a push notification. It’s an easier, more efficient way to connect with our members and prevent missed payments. This functionality not only enhances member convenience but also significantly improves our operational efficiency.”

Automated Marketing Suite: Emails & Push Notifications

REDCON1 Gym effectively leverages WellnessLiving’s automated marketing tools for seamless client communication, utilizing emails, texts, and push notifications to enhance engagement and promote various offers. This robust strategy is particularly beneficial in promoting their referral program, which rewards members with a free month of membership for every successful referral who remains at the gym.

Moreover, REDCON1 Gym employs these marketing tools to send out targeted promotional messages, significantly boosting holiday sales. Offers like 50% off for new members and occasional BOGO (buy one, get one free) deals have proven effective in attracting new clients.

Steve explains the process: “The templates are all set up, making it incredibly efficient. We just click and send it off. This way, if someone misses our post on Instagram, they’ll still receive the promotion through three other channels: a text, an email, and a push notification.” This multi-channel approach ensures maximum reach and effectiveness in their marketing efforts, keeping REDCON1 Gym connected with its community and driving membership growth.

Advanced Reporting & Dashboards

Understanding data and tracking key metrics are crucial for the success of any gym. At REDCON1 Gym, leveraging WellnessLiving’s real-time reporting system has become integral. This system enables the gym to meticulously monitor various client types—ranging from prospects and new members to long-standing ones, as well as day pass users and month-to-month attendees.

Here’s a closer look at specific reports the REDCON1 Gym team regularly utilizes to enhance their operational efficiency:

• All Sales Report: Essential for comprehensive financial oversight, this report provides detailed visibility into all transactions. It includes total taxes collected, client account balances, and payment methods, offering a complete snapshot of the gym’s financial transactions.
• Sales Summary by Revenue Category Report: This targeted report is crucial for understanding the diversity of the gym’s revenue streams. It tracks sales from different categories such as day passes, membership fees, and training packages, allowing the team to identify trends and adjust their sales strategies accordingly.
• Payroll Summary Report: Previously, processing payroll was a time-consuming task, taking Steve up to an hour to complete. Now, with the streamlined Payroll Summary Report, tracking staff hours and payments is more efficient than ever. This report consolidates all payroll data, significantly reducing the time and effort required to manage staff compensation.

These targeted reports from WellnessLiving not only simplify daily operations but also empower REDCON1 Gym with the insights needed to drive growth and improve service delivery.

Customer Reviews

In 2023, WellnessLiving customers impressively generated 105,073 verified client reviews, playing a crucial role in enhancing their reputations and attracting new clients.

At REDCON1 Gym, the customer reviews feature of WellnessLiving has been particularly impactful. It simplifies the entire process, allowing the gym to easily request, view, and approve new reviews directly within the WellnessLiving system. This streamlined approach not only boosts the gym’s credibility but also enhances its visibility, drawing in prospective members by showcasing real, positive experiences from current clients.

Exceed Your Gym’s Operational Expectations with an All-in-One Platform

At REDCON1 Gym, WellnessLiving has become an indispensable tool, seamlessly integrating into their daily operations and helping them achieve their high standards. This platform equips them with powerful automation tools that save time, enhance member retention, and support their growth objectives effectively.

Steve, from REDCON1 Gym, praises the system’s user-friendliness: “The whole system is just easier to navigate and use, both for our staff and members. It allows us to focus more on selling and increasing revenue, rather than getting bogged down by back-end reporting or ongoing issues with customer support.” He enthusiastically adds, “Needless to say, I recommend WellnessLiving to everyone and anyone looking to elevate their gym’s performance.”

With WellnessLiving, experience smooth registration processes, efficient client management, and enhanced operational capabilities—all designed to boost your gym’s revenue and improve client satisfaction. Don’t miss out on transforming your facility with the ultimate all-in-one solution. Book a free, no-commitment demo today and start revolutionizing your gym operations!