How to Market Your Yoga Studio to Millennials
Last Updated on 1 November, 2024
As one-fourth of the population today, millennials are an essential portion of your target audience. Contrary to popular beliefs, millennials are actually the most lucrative market in the modern world. Therefore, gearing your advertising towards them should be your top priority! In this article, we’re delving into 5 creative yoga studio marketing techniques you can use to tap into this demographic.
Millennials are born approximately between 1982 and 2000. Also known as generation Y, they are not as young as most people presume they are; they are all full-fledged adults between the ages of 19 and 37!
Because millennials were born in the age of the technology boom, they are extremely up to date with new trends and the latest promotional techniques.
Since you’re in the health and fitness space, you’re already one step ahead of many other industries—as millennials place a lot of importance on wellness. Use this to your advantage and market your unique, independently owned yoga studio to this incredibly lucrative demographic!
5 Yoga Studio Marketing Strategies to Capture Millennials
We’ve compiled a list of effective yoga studio marketing methods to help make your business attractive and appealing to this age group. Get ready to make your facility the trendiest place in town!
1. Be Digitally Savvy
Growing up in an age where technology is king, millennials are masters of the digital world. In order to keep up with them, your business must be digitally savvy! This yoga studio marketing technique is sure to get your business noticed.
Compared to other age groups, millennials do a lot of research online before they settle on a certain product or service. Having the information in their hands and the ability to be in control of the choices they make is of great importance to them. Let’s not forget the convenience that this provides as well! Instant gratification is a great motivator for this demographic, so why not give it to them in the form of online content.
According to research, millennials spend an average of 25 hours a week online. Stay up to date and capture their attention by creating an engaging website and setting up a mobile app (with the help of your yoga studio software) to allow them to book and pay for classes directly on their phones. Get noticed by posting meaningful content on your website in the form of blogs, testimonials, and social media (which we’ll delve into next).
Long gone are the days of magazine ads or radio spots. With the advancements in technology, digital dominance is one of the best yoga studio marketing methods.
2. Use Social Media
Instagram and Snapchat are synonymous with the millennial lifestyle. Being a part of this space is of great importance as these platforms are their go-to places for recommendations, so get ready to get social!
The most important thing to keep in mind when using social media is to produce engaging content. This can be done with the help of a social media content calendar which allows you to plan your posts in advance. To further engage millennials, come up with relatable themes like Wellness Wednesday where you provide different health tips, or Meditation Monday where a guided meditation can be uploaded onto your social media platforms. This will capture their attention and give them something to look forward to week after week.
This is also a great opportunity to popularize your studio through social media shares and reviews. The more people like your content and share it across the web, the more millennials are inclined to trust it. 73% of millennials like to read other people’s opinions concerning a product or service before using it, so this is the perfect way to build your studio’s credibility and attract their attention in the digital space.
Video is another yoga studio marketing method which can help you promote your studio. Research has shown that 80% of millennials look to videos during research, so tap into this valuable space using YouTube. You can upload engaging yoga-related content such as sneak peaks into your classes, nutrition tips, or guided meditations.
Remember to always produce high quality meaningful content, as millennials are quick to weed out bad advertising techniques. If you can generate buzz around your studio through social media, your facility’s popularity among the millennials will soar.
3. Be Environmentally Conscious
Another effective yoga studio marketing strategy is to be environmentally conscious and make it part of your brand. With what we now know about global warming and climate change, millennials are doing their best to repair the world one step at a time.
You can do your part too by promoting the fact that you care about energy conservation and resource consumption. Use low watt bulbs in your facility to reduce the amount of power you’re using and consider low flow water fixtures in your studio. In addition, do your part by recycling and reusing whatever products you can. This will speak to millennials because it is a common value that you both share.
Being environmentally conscious can also be marketed through your merchandise. Many yoga studios currently sell products (such as active wear) which are not environmentally friendly. Be the one who stands out by going green! One way this could be done is by selling workout clothes made of bamboo. Bamboo is a great alternative, as it is extremely eco-friendly!
Another method to show your love of the environment is to occasionally take your classes outdoors! Yoga is a practice which already shares a very close bond with the earth and promotes the idea of respecting nature. By having some sessions in a nearby park, students can truly feel the earth beneath their feet and form that vital bond with the environment.
4. Be Economical
With the rise of student debt and cost of living in our modern world, being economical will make you popular with the millennials. Some are doing their best to make ends meet, so promoting deals and sale-packages is an excellent yoga studio marketing technique!
Some yoga studios have membership fees which are extremely costly, so stand out by providing cheaper options! You can also provide regular discounts and offers for your students to benefit from. For instance, for every five classes that students attend consecutively, they can attend one free class! You can also give members the opportunity to get a 20% discount off their upcoming sessions for introducing friends and family to your studio. Don’t forget about holiday discounts and special summer deals!
Another way to increase your perception of value without losing out on your bottom line is to offer your clients a loyalty rewards program. With this, students can accumulate points for various actions (such as attending consecutive classes or buying merchandise) and later redeem them for certain discounts, free merchandise, or even a larger prize.
If students start to trust your facility and feel that they are saving money in the long run (and winning free stuff with their points), they’ll stick with your studio for life!
5. Support a Cause
Our final yoga studio marketing method involves supporting a worthy cause. With all of the problems in the world today, stand out by doing your part and making a change!
As an extremely educated demographic, millennials are highly aware of modern-day issues and do their best to donate or champion a specific cause. They will seek businesses who share the same values they do and try their best to help support it in any way they can.
Think of what you’re passionate about and what you would like to see change in the world today. Is it providing better protection for endangered species, supporting medical research, or ending world hunger? Once you find a charity or organization that speaks to you, seek to partner with them or host events to raise money for them. Millennials are more likely to align themselves with a business with heart rather than one just looking to make a profit.
This technique will also allow you connect with students on a deeper level too. If they feel that you’re helping them make a difference in this world, they will respect and value your business so much more, creating an everlasting bond.
To Sum Up…
There are several ways to make your facility resonate with millennials. With meaningful yoga studio marketing techniques such as being digitally savvy, smartly economical and environmentally conscious, you can make your studio truly stand out. Book a demo today to learn more.
