How to Use Email Marketing to Grow Your Fitness Studio
Last Updated on 22 January, 2026
Marketing campaigns are essential for every small business to survive and thrive in today’s economy. Without advertising, no one will know about your business and what it has to offer. While print, radio, and television ads offer opportunities to get the word out to your community, the internet has made it more affordable and easier than ever before to successfully conduct a marketing campaign.
Now you can target specific groups of prospects and customers and get the word out, no matter where they are or what device they’re using.
Smartphones, tablets, and easy access to wifi and data plans mean that your clients can read their email no matter where they are. Savvy business owners are using email marketing to ensure that current, potential, and previous clients stay aware of their company.
Even better, platforms like WellnessLiving have made it possible for you to automate your email marketing campaigns, saving you and your business time and money (even more so if you’re using an all-in-one solution!) However, it can be difficult to come up with content ideas for your campaign. If you’re in need of some email marketing ideas, read on!
This guide covers:
Seasonal Health Tips and Offers
Your clients come to your fitness studio for a specific reason, and that’s to get healthy. You can keep your business in the forefront of your customers’ minds by sending out occasional tips on healthy living, whether it be specific at-home exercises they can do, workout tips, weight loss strategies, recipes, seasonal fitness tips, or recommended fitness gear.
You can also send out information on seasonal offers: established members of your studio and prospects alike appreciate that you’re thinking of them when it comes to saving money! These offers and tips are great ways to boost attendance during times of the year when attendance seems to slow down, like summer.
Reaching Out to Lapsed Members
When customers get busy or start to feel unmotivated in their fitness goals, they often stop coming into the studio. A great way to re-engage those customers is to send them emails, motivating them to return with special offers geared just towards getting their mojo back.
Sometimes an email stating, “We miss you!” is all the motivation lapsed members may need to come back – after all, out of sight is out of mind, which is the last place you want your studio to be. Other content you can include in re-engagement emails includes schedules, client success stories, and information on class instructors.
Did you know you can automate this outreach, too? Learn more about ISAAC here.
Build a Sense of Community with Current Members
If your clients feel like they belong at your studio or fitness center, then they are more likely to keep coming back. One way to ensure that they feel like a part of your community is to send birthday messages, studio anniversary messages, and congratulatory messages when clients meet fitness milestones.
Creating Automatic Email Campaigns
You can do all of the above automatically with WellnessLiving! Our fitness studio software makes it simple to set up events and milestones as trigger points for emails to be sent to specific groups of clients. The emails are sent out without extra work from you, and you’ll be able to see the results of your email marketing campaign right from our visual reporting dashboard.
For example, a client may be running low on prepaid visits, or their membership may be expiring soon. Your WellnessLiving automated marketing campaign will recognize those triggers and send out reminder emails to that client. Other automated campaign options include purchase, visit, client win-back, retention, lead capture, and more.
Get Those Emails Rolling Out to Clients
WellnessLiving makes it easy to generate, send, and keep track of emails that will keep your clientele interested and invested in your studio. Your studio will reap the rewards of maintaining an active and loyal customer base by specifically targeting your prospects and customers with strategic email marketing campaigns.
If you’re interested in finding more about how WellnessLiving can help streamline your business operations while saving you money every month in unnecessary software and credit card fees, click here to get your free demo or call us at 1-888-668-7728 today.
❓ Email Marketing for Fitness Studios: FAQs ❓
Growth emails focus on leads, trials, and early retention. Welcome emails build trust after sign-up. Trial follow-ups push prospects toward a first visit. Re-engagement emails bring back inactive members. Referral and review emails support steady lead flow. Each email should drive one clear action.
Use lead forms on your website and booking pages. Collect emails during trial sign-ups and event registrations. Offer a simple incentive, like a beginner guide or class pass. Ask members to opt in during onboarding and at the front desk. Always get permission to stay compliant.
Keep the message skimmable and focused on outcomes. Use one main offer and one call to action. Add social proof, like a short testimonial or review. Include a direct booking link to reduce friction. Make pricing and next steps easy to understand. Consistency beats complexity every time.
Send often enough to stay top of mind without causing fatigue. Many studios start with weekly or biweekly sends. Increase frequency during promotions or challenges. Monitor unsubscribes and engagement to find your sweet spot. Segmenting helps you send more without overwhelming everyone.
Track opens and clicks, but prioritize bookings and revenue. Measure lead-to-trial conversion from email campaigns. Monitor rebooking and retention for members who engage. Compare results by segment, like new leads versus active members. Use A/B testing to refine subject lines and offers over time.
