How to Bring in More Gym Clients
Last Updated on 29 August, 2022
Get more gym clients through your doors by using a few simple strategies to attract attention and generate interest in your facility! Are you struggling to build your customer base and grow your gym’s numbers? If you’ve been searching for ways to get more gym clients, lead generation is the key!
What is ‘lead generation’ and what does it involve?
In simple terms, a ‘lead’ refers to a potential client, so lead generation is when you focus on acquiring as many potential clients as possible. Odds are, the more leads you generate, the more gym clients you can add to your roster!
Generating leads and getting more gym clients comes down to attracting attention to your business. The more you stand out from the crowd, the better your chances are of catching the attention of potential clients. If getting more gym clients is priority number one, we’ve put together a list of ways to generate more leads to build your business and raise your revenues:
1. Capitalize On Your Clients
Have you considered approaching your existing clients to help you attract new clients? This is an idea that a lot of business owners overlook. It can be easy to focus all your attention on getting new clients, rather than making the most of the clients you’ve already made happy. Here are a few ways we suggest you can leverage your existing clients to attract the attention of more gym clients:
Referrals and reviews
Get your clients singing your praises! Make a name for yourself and garner leads for your business with referrals and reviews. How can you encourage them to celebrate your business? Ask them, motivate them, and reward them.
Remind clients why they love your gym, incentivize them with rewards, and express your gratitude for their support by delivering on those promised perks. This is how you encourage your existing clients to spread the love to get more gym clients!
Increase your numbers
Get more leads when your clients start to promote your business for you! Even better than a referral, is when your clients bring their friends to your gym! Can you offer a family membership? Offer a ‘bring a friend’ promo? Provide a corporate team package to generate leads within a company?
Come up with a strategy to turn one client into four and watch your business grow!
2. Meet Your Community
If you want to build your community, first you have to meet them! Expanding your network is the best way to gain more gym clients. So grab your business cards and hit the streets!
Participate in networking events, get a booth in a fitness conference, speak at seminars – do whatever it takes to meet people, connect with your community, and spread the word about your gym.
The more people you meet, the more you increase the odds that they’ll take an interest in your business. You’ll quickly add more gym clients to your list of regulars by starting off your relationships on a personal note.
3. Use Traditional Marketing
While traditional marketing seems to be losing the battle to social media and automated marketing, it still has its place! These more modern approaches are the rock stars of lead generation, of course, but take your traditional marketing to the next level by adding a local twist.
Communities love their local media, so it’s a great way to get attention from your neighbors and bring in more leads. Is there a popular local publication where you could place an ad? Or could you submit a story to a community newspaper? Is there a local television or radio program that might be interested in profiling your business?
Your neighbors are your best clients, so getting leads by gaining local attention is the way to generate leads like a pro!
4. Try Automated Marketing
How can you reach the most people with the least amount of time and money? Automate your marketing! Focus on lead generation to get more gym clients by building your community with automation.
Not familiar with how it all works? At WellnessLiving, our all-in-one software management system offers you an easy and convenient source for all your online marketing!
How can automated marketing lead to more gym clients? If you’re missing clients you haven’t heard from in a while, our software can get them back! Want to deliver reminders or send out promotional offers? We can do that too! Looking to expand your online presence to generate leads from the web? We can help!
Take the work out of lead generation by getting the tools you need to add automation into your winning strategy.
5. Develop a Social Media Strategy
Social media is a fantastic outlet for business marketing and lead generation, allowing you to reach a large targeted community with just a few clicks! You can establish yourself as an expert, expand your community, and generate leads from a captivated audience. Here are a few ways that social media can make your lead generation strategy an effective method to bring more clients into your gym:
Share content
Sharing is caring on social media! What does this mean? It means that every business can benefit from having their content shared to a new community. So, if you want other businesses to share your content and expose you to a new market, you need to go first!
Share content so your community stays engaged and another business gets boosted. They will likely reciprocate so you will get more attention too. Sounds like a lead generation strategy where everybody wins!
Pay for ads
Facebook has a feature called lead ads, which means that you can pay to target a specific audience. You can also ask that audience to provide their contact info so you can reach them via email. Anyone who sees your ad and fills in their info is a potential client (a new lead).
The best part of this strategy is that because people are volunteering their contact info, you know they’re already interested in your business. This is a very effective way to generate leads, build your list, and attract new clients to your gym!
Run a contest
Want to create a buzz for your business while attracting new clients? Running a social media contest can make that happen! Decide on a prize, set a timeframe, and post all about it. You can ask entrants to fill in a form, like and share your page or post, comment, or even perform a task like posting a photo!
Offer a great prize to motivate as many people as you can to participate! The more people enter, the more attention your gym will get – all building your list of leads so you can get your gym to the next level.
6. Build Your Brand
Get leads by expanding your brand – people won’t be interested in your gym if they haven’t heard of you! The more brand recognition you build, the more of an opportunity you have to attract clients to your business. Here are just two ways to grow your brand and increase awareness for your business to get more gym clients:
Sell merchandise
Get the attention of a community who may not have heard of your gym by boosting your brand awareness – the more people become familiar with your gym, the more leads you’ll generate.
Consider selling branded merchandise to help build awareness for your business. You might even offer it free for new memberships, incentives, or contest prizes. Think about all the people who will see a client travelling in a branded hoodie, carrying a branded gym bag, or drinking from a water bottle with your logo on it.
All that exposure is a sure-fire way to get leads and attract attention with branded merchandise!
Get involved
If you want to make a name for your business and get the attention you deserve, make charity a priority! People like businesses that take an interest in the community and you can really make a name for yourself by championing a cause.
Could you sponsor a charity event and hand out business cards to attendees? Or how about hosting a food drive in your gym to get people in the doors? Choose a charity you care about and find a way to help a great cause, while making a name for yourself and drawing in new clients.
7. Get Creative
Lead generation comes from getting your name out there and standing out in the very competitive gym market. We’ve covered traditional marketing and social media marketing, but sometimes you need to go outside those realms to generate the kind of attention you’re looking for.
Put yourself in a potential client’s shoes and think about what might get your attention. Is there an opportunity to enter a float into your local Santa Claus parade? You could give out candy canes with flyers to generate leads. Or maybe you offer to host lunch and learn sessions for local businesses. Have the participants sign up with their contact info so you can reach out later to follow up.
Don’t stop there – do something different! Sometimes you just need to be a little more creative than your competition to stand out and get more people through your doors.
The Final Word on Attracting More Gym Clients
It’s time to start generating those leads! By capitalizing on your existing community, focusing on marketing, building relationships and growing your brand, you’ll have taken all the steps to attract more gym clients. Once you’re generating leads like a pro, be prepared to watch your client list – and your revenues – grow!
We can help you generate leads, get attention, increase your revenues and automate your marketing with the tools from WellnessLiving. All you have to do is sign up for a free, no-commitment demo! Attract more gym clients with a winning strategy that’ll have your business booming in no time.
