Yoga for Teens: How to Market Your Studio to Teenagers

Last Updated on 5 November, 2025

Yoga boasts a host of benefits for students of all ages, but teenagers may even be the biggest winners. This age group is facing stressors like exams, work-life balance, and the desire to stay healthy, often without the necessary tools to overcome these obstacles. This is where yoga classes for teens can really help out!

Yoga for teens promotes discipline, focus, stress relief, and time away from busy teenage lives, serving as a healthy alternative to screen time. It helps clear the mind, improve your mood, and offers balance when life is particularly challenging.

Adding yoga classes for teens will open up an entirely new revenue stream for you, as well as open up the potential to get the attention of a brand new community of clients. You might be surprised at how adding yoga classes for teenagers will affect your profits!

We’ve got a few expert suggestions to help you get started:

1. Capitalize on social media

If you want to draw attention to your yoga studio, you need to be seen by your target market. Ask yourself where teens are hanging out and then adjust your strategy to find them on their preferred platforms. One of the best ways to market to teens is through social media:

Social media hubs

Social media is a great way to reach your market, increase your following, and engage with your younger clientele. You don’t need to use all channels; choose one or two that you feel are best suited for your content.

• Instagram | How can you use Instagram to your advantage? Post engaging videos and images featuring teens on Instagram to grab attention. Follow teen influencers to help get an idea of what posts appeal to that age group and to start interacting with them.
• YouTube | Use your YouTube channel to increase exposure for your studio. Feature yoga for teens by streaming classes, offering stretching videos, and including teen-targeted content. Optimize your content by audience, rather than by views, to make sure you’re reaching the demographic you’re looking for.
• TikTok | This is a popular medium of choice for teens! It’s the perfect place to feature yoga for beginners or yoga for teens by using a teen client to spread the word. Ask a current student to publish content for your account, providing a testimonial for yoga classes for teens and for your studio. Using TikTok to gain teen attention will definitely set you apart from the crowd and make you the studio of choice.

2. Offer valuable promos

One thing you may have noticed is that teens like to spend time with their friends! Make the most of this by offering promos that address this group-focused priority.

Can you launch a ‘bring a friend’ campaign? Or maybe promote a discounted membership for students? Or even promote a free trial yoga for beginners’ class so teens can give classes a try? Encourage groups to come together to create a comfortable, inviting environment for teens.

You could also partner with other local businesses that teens frequent to create partnership discounts. It’s not uncommon for schools to also work with local small businesses to create a school discount card that students can use for special offers or promotions across their town.

3. Promote a student rewards program

Once you get the attention of your new market, you need to start building loyalty. You want them to love doing yoga and to see long-term benefits from returning to your studio.

Encourage return visits with a loyalty rewards program, where students earn points towards perks and prizes. Be sure to gear your program towards your targeted age group to really get their attention! Choose perks and prizes that will motivate teens to want to get involved, reward them to keep them coming back, and make them want to tell a friend.

4. Highlight teens and students in your marketing

From print marketing to digital advertising, make sure that teenagers are front and center to catch the eye of a younger demographic. You need them to relate to your marketing, so make sure they can identify with your message to make a connection and attract their interest.

Make sure to always obtain the written consent of the teens and their parents before their image or testimony is used in any of your marketing. Any teens doing the work of influencers for your brand need to be paid for their work, and you also need to be conscientious of their school schedules. This could be a valuable way for them to gain work experience, but you don’t want to put too much on their plate.

5. Stay up on current trends

Teenagers are a trendy bunch, so you need to keep up! If your classes aren’t current, they just won’t be interested. Keep it exciting by offering classes that are unique.

Have you considered aerial yoga? It’s a fun alternative to a class that might otherwise seem boring to a teen new to yoga. Research yoga trends and see if they work for your studio! Is there a HIIT version of yoga you might offer for a faster-paced class? Or you could create a hybrid yoga/Zumba class for teens and make a name for it yourself!

The best way to get an idea of what’s in demand is to ask the teen students you already have. Is there a class they’d be interested in trying? Have they heard of a trend that they think is cool? If there’s something that teens are talking about that you could add to your studio, you’re guaranteed to up their attendance and get attention.

6. Education is key

Start with the assumption that most teens are unfamiliar with the mental and physical benefits that yoga offers. While this may not be completely accurate, following an education strategy is a winning way to promote your studio!

Can you visit school gym classes to offer demos and provide info? Is there a local sports team you could partner with to work on stretching and promote your classes? Or how about community scouting groups, providing flyers to local libraries, or offering talks or demos at local community events?

Spread your message about the benefits of yoga for teens to interest kids and parents alike!

7. Make it easy for teens to love yoga

Teens are busy, just like the rest of us! Between school, part-time jobs, and hobbies, they are looking for ways to save time, and the easier you make it for them to access your studio, the more luck you’ll have.

Want teens to be able to check schedules and book classes, make payments, track their loyalty points, and more? Want all this accessibility to be via their devices from wherever they are?

Then you need a yoga studio software option that offers the tools you need to create seamless, customized platforms. Customer service is important to teens, too, and the better you can address their needs, the more chance you’ll have of filling your classes.

WellnessLiving is the software partner your yoga studio needs

If you want to build up your teen clientele, follow our expert tips: be where they are, offer promos to entice them, reward their loyalty, practice smart marketing, stay trendy, and educate them. Apps like WellnessLiving’s Achieve Client App (offered as part of our yoga studio software suite) can make this happen!

Get your yoga studio software working for you to maximize your exposure, reach your targeted teen market, and make the user experience the best it can be. Book a free, no-commitment demo with WellnessLiving today!

FAQs about yoga for teens