How Much to Charge for Yoga Classes, an Easy Pricing Guide
Last Updated on 2 December, 2025
Pricing is one of the most important decisions you make as a studio owner. Your rates influence your revenue, your retention, and how students perceive the value of your classes.
The more intentional you are with your pricing, the easier it becomes to build a sustainable yoga business. This guide breaks down how much to charge for yoga classes, what affects pricing, and how to build a strategy that supports both your community and your income.
Key takeaways: Yoga class pricing guide
- Most group classes range from $15–$25 in the studio and $10–$20 online, while private lessons cost significantly more.
- Your pricing should reflect location, overhead, instructor experience, and class format.
- Private sessions typically run 3–5x higher than group classes due to personalized instruction.
- A clear yoga business plan helps you set sustainable rates tied to your goals and costs.
- The right yoga studio software, like WellnessLiving, can automate pricing, memberships, and scheduling, making it easier to scale.
This guide covers:
- Key takeaways: Yoga class pricing guide
- Why pricing yoga classes matters
- Understanding the average yoga class cost
- What influences the price of a yoga class?
- How to create a yoga pricing strategy
- How much should you charge based on instructor experience?
- Tools to help you manage yoga class pricing and studio operations
- Online yoga class pricing tips
- Mistakes to avoid when pricing your yoga classes
- Deciding how much to charge for yoga classes
- ❓ FAQs about yoga pricing ❓
Why pricing yoga classes matters
Pricing affects almost every part of your business. It shapes how students understand the value of your studio and determines whether your operations remain financially healthy.
Whether you teach in a boutique studio, offer online classes, or coach clients one-on-one, having a clear pricing structure helps you stay consistent and competitive. A few reasons pricing matters:
- It helps you cover essential costs such as rent, equipment, payroll, and software
- It positions your studio correctly in the local market
- It reflects the training, preparation, and experience you bring to each class
Studios that check competitor pricing throughout the year have an easier time staying aligned with what students expect in their area. As demand continues to rise (the global Pilates and yoga studio market is projected to more than quadruple by 2035), having clear, intentional pricing helps you stay competitive and financially stable.
Understanding the average yoga class cost
Before choosing your own rates, learn the average yoga class cost in your city and online. These ranges work well as a starting point. You can adjust based on your overhead, your brand, and the seniority of your instructors.
Typical pricing structure for yoga classes:
| Class type | Average cost (USD) | Private / Group | Location |
|---|---|---|---|
| Group studio class | $15 to $25 | Group | In studio |
| Online live class | $10 to $20 | Group | Online |
| Private in-person lesson | $60 to $120 | Private | At home or studio |
| Private online lesson | $40 to $80 | Private | Online |
| Monthly unlimited package | $100 to $180 per month | Group | In studio or online |
Cities with high rent often fall on the upper end of these pricing ranges.
What influences the price of a yoga class?
Several factors influence what you should charge. These are the main ones to consider:
- Location and rent costs. If you’re looking for a yoga studio space for rent, your overhead is usually your largest expense. Neighborhoods with high commercial rent often require higher-class prices to stay profitable.
- Experience and training. Yoga instructors’ pay depends on their background. Students expect to pay more for instructors with advanced certifications, specialty training, or many years of teaching experience. Higher levels of expertise naturally support higher rates.
- Format: Group vs. private. Private yoga lessons cost significantly more because the student receives personalized instruction and tailored sequencing. Rates are often three to five times higher than group classes.
- Delivery method: In-person vs. online. If you run a yoga practice online, virtual classes usually have lower rates than in-person options. However, they do offer more flexibility and scalability since there is no room capacity limit.
How to create a yoga pricing strategy
A strong pricing strategy begins with a clear yoga business plan. When you outline your goals and operating costs, you can create pricing that supports your mission without guesswork.
Key elements of a yoga business plan:
| Element | Descripotion |
|---|---|
| Target audience | Beginners, seniors, athletes, prenatal students, corporate clients |
| Class type | Group, private, online, workshops, retreats |
| Income goals | Monthly and yearly revenue targets |
| Operating costs | Rent, equipment, software, payroll, insurance |
| Competitive research | What studios in your area charge |
If you are building a new yoga setup, note your expected class schedule, capacity, and membership options. This helps you assign pricing that fits your long-term goals.
How much should you charge based on instructor experience?
Instructor experience plays a major role in pricing. Students understand this instinctively, especially when you provide transparent tiers.
| Experience level | Suggested rate (group) | Suggested rate (private) |
|---|---|---|
| Beginner (0 to 1 year) | $15 to $25 | $50 to $80 |
| Intermediate (1 to 3 years) | $25 to $50 | $80 to $100 |
| Advanced (3 or more years) | $45 to $65 or more | $100 to $150 or more |
Pro tip: Some helpful offers to bring in new students include free first-class promotions, intro passes (such as five classes for $50), and limited-time new student monthly rates.
For a deeper dive, see this post on How Much Do Yoga Teachers Get Paid?
Tools to help you manage yoga class pricing and studio operations
Choosing the right price is only part of running a successful studio. You also need systems that make scheduling, billing, instructor payments, and membership management simple. If you want an all-in-one platform to automate these tasks, WellnessLiving is one of the best yoga studio software platforms on the market.
Popular tools for yoga studios
| Tool | Key features | Best for |
|---|---|---|
| WellnessLiving | Class scheduling, client management, POS, auto billing, marketing | Studios of all sizes |
| Mindbody | Advanced marketing and booking features | Large or multi-location studios |
| Momoyoga | Simple and affordable setup | Solo instructors and small teams |
| Acuity Scheduling | Easy online booking and payment integrations | Private online sessions |
Here’s what Kelly Frotten, owner of Rebel Yoga Studio, has to say about WellnessLiving. “There’s just no contest. WellnessLiving is so user-friendly. I found that a lot more people started purchasing packages and memberships on their own.”
Watch the full interview here:
Online yoga class pricing tips
Online classes open up new revenue streams and allow you to serve students from anywhere.
| Online class type | Pricing strategy |
|---|---|
| Live Zoom class | Pre-recorded on-demand class |
| Pre recorded on demand class | $5 to $15 per class or $20 to $50 per month |
| Online private lesson | $40 to $80 per session |
Pro tip: You can increase value by offering on-demand (pre-recorded)bundles, themed courses, or multi-week programs.
Mistakes to avoid when pricing your yoga classes
Studio owners often fall into these common pitfalls.Avoiding these issues leads to healthier margins and steadier growth.
- Undercharging due to fear of losing students
- Using the same rate for every class format
- Ignoring rent or overhead when calculating pricing
- Operating without a clear yoga business plan
Deciding how much to charge for yoga classes
There is no universal rate that fits every yoga business. When you understand your costs, your market, your goals, and the format of your classes, you can set pricing that feels fair to students and sustainable for your studio.
If you want support with scheduling, memberships, or pricing automation, WellnessLiving’s yoga software can help you streamline every part of your operations.
❓ FAQs about yoga pricing ❓
Start by calculating your operating costs (rent, instructor pay, insurance), then factor in your local market rates and the value you offer (teacher experience, class style, etc.). A yoga business plan is essential to guide this.
Yes. Online classes typically have lower overhead and are priced cheaper ($10–$20), while in-studio classes include physical space and are usually $15–$30. Use tiered pricing for both.
Most studios pay instructors $25–$50 per class, with higher rates ($50–$60) in premium or high-demand markets. Some studios also offer percentage-based pay (e.g., 50–70% of student revenue).
Aim for 30%–50% gross profit margin per class after paying instructors and covering fixed costs. Adjust pricing, class size, or format to maintain profitability.
Offering both works best. Drop-ins attract new clients who want to try your studio, while packages or memberships create predictable, recurring income that stabilizes your revenue.
It’s a good idea to reassess your pricing every six to twelve months, taking into account changes in rent or operating costs, instructor pay expectations, competitive rates in your area, and any shifts in class attendance.
Yes. Being transparent with your pricing helps build trust. Make sure your website clearly lists your drop-in rates, package or membership options, private lesson pricing, and any new-student offers you provide.
