Bencivenga Fitness & Wellness: A Virtual Collective Built on Service
Last Updated on 24 July, 2026
How Richie Bencivenga built a four-practitioner virtual wellness collective — and chose WellnessLiving to remove a manual workflow that was consuming a week of every month.
A Trainer, a Pandemic Pivot, and a Collective
When Richie Bencivenga decided to migrate his fitness and wellness business to new software, the first conversation with his account team opened with a confession about manual work. End-of-month invoicing took an entire week. Class checkout links were built one at a time. Weekly reminder emails went out through a separate email platform, each one edited by hand for dates and Zoom links. Attendance was logged in Google Sheets.
“This is going to take… this is, like, a lot of time now,” he told the team. “Let me see if there’s a way to streamline.” That moment of looking up from the spreadsheet is what brought Bencivenga Fitness & Wellness to WellnessLiving.
The business had started in 2018 as a one-on-one personal training practice in West Los Angeles. Most of Richie’s clients were over 60 — a clientele he has continued to serve as the business has evolved. When the pandemic forced everything online in 2020, Richie shifted to Zoom and began teaching group classes for the first time. What looked like a constraint became an opening. The business expanded beyond LA, and Richie eventually relocated to the Philadelphia area.
The next evolution came through people. Richie reconnected with Colin, a breathwork and meditation teacher he had known since 2019. After moving to Pennsylvania, he met Kristin, a yoga instructor and clinical nutritionist, and David, who teaches Tai Chi and Qigong. The four practitioners came together as a collective — a small group of wellness professionals sharing a service-oriented philosophy and a common set of values, operating under the Bencivenga Fitness & Wellness umbrella.
A Collective Built Around Service
“We’re very service-oriented. We’re really about providing services to improve people’s lives. We’ve come together as a collective of practitioners.”
The collective operates fully online, with revenue split among the practitioners. Richie handles the administrative backbone in exchange for a percentage, freeing the others to focus on teaching. That arrangement — multiple instructors, shared infrastructure, individual class identities — is the operational reality the software needed to accommodate.
The clientele skews older, many of them in their 70s and 80s, with strong loyalty to the existing class experience and a generational caution toward new technology. A client who is not comfortable navigating multiple apps or hunting for a Zoom link is the norm, not the exception. Every operational decision bends around that reality.
What Bencivenga Fitness & Wellness Offers
The collective runs a virtual schedule built around weekly classes and one-on-one training. The class roster spans strength training and core balance, stretching, yoga, breathwork, meditation, and Tai Chi and Qigong. Most one-hour classes are $20 drop-in or $60 for a monthly membership. The breathwork class, offered once a month, runs $30. Two half-hour offerings — Richie’s stretching class on Wednesdays and Colin’s Saturday meditation — are $15 drop-in or $45 monthly.
One-on-one training is the largest piece of the business. Richie teaches 30-, 45-, and 60-minute sessions, plus small-group formats, with most clients training one to three times a week. Sliding-scale pricing is part of how he serves an older clientele, with custom rates for clients who need them. New clients begin with a 30-minute consultation, a trial-class waiver, and a one-on-one client agreement before regular training starts.
The team operates as a board of equals. Each instructor is responsible for their own class identity, voice, and student relationships. The collective is their business. The shared infrastructure is what makes it viable.
Why Richie Chose WellnessLiving
Richie evaluated WellnessLiving against the manual stack the business had outgrown. The decision came down to four specific requirements.
He needed to automate the administrative work that was consuming his time. The single largest pain point was the hours he was losing every month to manual invoicing, reminders, post-class emails, attendance tracking, and revenue reconciliation. “This is Automation Fest,” he told the team. “We are all about automating, and that’s one of the huge benefits of all this.” WellnessLiving’s automated confirmations, reminders, payment flows, and renewal handling addressed the core problem.
He needed native virtual delivery across four instructors. Because every class and session runs over Zoom, a platform that requires him to generate and distribute links manually was too clunky. WellnessLiving’s FitLIVE integration creates and distributes Zoom links automatically for every scheduled service, and the advanced tier lets multiple instructors run classes simultaneously without managing separate accounts.
He needed the platform to treat each instructor as a distinct teacher. The collective required software that could support custom class notifications, individual instructor signatures, separate commission structures, and substitute-teacher functionality. WellnessLiving handles pay rates per session or by commission, and lets each instructor’s communications carry their own name and voice.
He needed a scheduling widget that updated itself. Richie had been editing his website every month with new checkout links for each class. WellnessLiving’s embeddable schedule widget populates automatically as classes are created in the back end, eliminating that monthly task entirely. Kristin, who had worked with other studio management platforms before joining the collective, recognized the depth of the feature set quickly and helped the team move through setup with confidence.
How WellnessLiving Fits the Operating Model
Three intertwined problems shaped how the collective is configured inside WellnessLiving.
FitLIVE for multi-instructor virtual delivery. The professional tier generates Zoom links automatically for every class and one-on-one session, and lets all four instructors run concurrent classes without juggling individual Zoom accounts. The reminder email each client receives includes a direct join link — one click from inbox to class. For an older clientele, that is not a convenience. It is a requirement.
Custom notifications per instructor. Each practitioner configures their own notification body, signature, and sender name for their classes. Colin’s breathwork students hear from Colin. Kristin’s yoga students hear from Kristin. The underlying business and payments run through Bencivenga Fitness & Wellness LLC, but the client experience stays personal and familiar.
Unified back end, individual class views. Each instructor can deploy a filtered schedule widget on their own section of the website, showing only their classes. All bookings, attendance, payments, and client notes flow into one shared back end. Richie pulls commission reports for each practitioner. The instructors see their own schedules and client notes without managing the broader business.
What Richie and the Collective Are Building
Bencivenga Fitness & Wellness operates as a virtual collective of four practitioners — Richie, Kristin, Colin, and David — delivering weekly classes and one-on-one training to roughly 40 to 50 active clients each month. Most of them are senior adults who have trained with Richie for years.
The manual era is over. Class reminders go out automatically with one-click join links. Membership renewals run on the billing engine. Revenue splits are tracked per service. The website updates itself. The end of the month no longer means a week of reconciliation.
What Richie built through a pandemic, a relocation, and a series of the right introductions is something genuinely uncommon: a virtual wellness collective where four distinct practitioners share infrastructure and values without losing the individual voices that make their clients feel cared for.
That is Bencivenga Fitness & Wellness: a service-first collective, built one practitioner at a time, now running on a system that finally matches the care they put into every class.
If you’re running a multi-instructor wellness collective, a virtual fitness studio, or a service-based business currently held together by Square, MailChimp, Zoom, and spreadsheets, book a free, no-commitment demo today to see how the platform handles multi-practitioner scheduling, virtual class delivery, and automated client communication in a single system.
