How LIVunLtd Powers Its Expansive Fitness & Wellness Operations with WellnessLiving

Last Updated on 16 May, 2025

LIVunLtd, formerly LIV North, is a leading fitness and lifestyle management provider established over 45 years ago in Ontario, Canada. Serving corporate wellness, luxury residences, universities, and commercial centers, LIVunLtd offers tailored solutions that boost engagement and operational efficiency.

In early 2024, the company merged with Heartline Fitness, Club & Leisure, and its NYC-based counterpart to become North America’s largest single-source provider of fitness equipment, amenity management, and wellness programs.

Today, LIVunLtd Canada manages facilities across the U.S. and Canada, with 35 of those locations powered by WellnessLiving.

Challenges & Opportunities

LIVunLtd navigates unique operational challenges while managing a diverse range of fitness and wellness facilities:

• Managing Different Facility Needs – From boutique studios to large commercial gyms and campus wellness centers, each location operates differently. They need a software solution that adapts to various business models.

• Keeping Everything Connected – With services spanning staffing, facility management, equipment servicing, and programming, LIVunLtd requires a seamless system that eliminates the need for costly third-party integrations.

• Growing Without Losing Consistency – As the company expands, it must maintain a unified experience across all locations while allowing for location-specific customization.

• Making Tech Easy for Staff & Clients – Both employees and customers rely on using technology that’s simple, efficient, and reduces administrative headaches.

Why LIVunLtd Prefers WellnessLiving

As LIVunLtd looked to improve its operations, it needed a software platform that was both powerful and easy to use. After testing industry alternatives like MINDBODY and ShapeNet, WellnessLiving stood out as the best solution.

“What really drew me to WellnessLiving is that everything is built in. Other software platforms say, ‘We can do that,’ but only if you integrate with third-party add-ons. With WellnessLiving, every feature we need is included, making operations much simpler.”
– Mathew Cassidy, National Virtual Service Manager, LIVunLtd

LIVunLtd’s Success with WellnessLiving

1. Adapting to Different Business Models

LIVunLtd operates a wide range of facilities, each with unique needs. WellnessLiving’s flexible platform allows them to manage open gym access, appointment-based training, group classes, and corporate wellness programs—all in one system.

• For university and corporate wellness centers, a simple check-in system allows seamless entry without requiring pre-booking.

• For boutique and luxury fitness locations, scheduling tools ensure trainers and instructors can manage classes and appointments efficiently.

• For specialized sports facilities, the Book-a-Spot feature makes reserving courts and training spaces easy, maximizing facility use while maintaining a smooth experience for members.

“It just fits in everywhere, regardless of facility size, clientele, or business goals—whether it’s revenue generation or engagement.” – Mathew Cassidy, National Virtual Service Manager, LIVunLtd

2. Simplifying Operations with an All-in-One System

Unlike other platforms that require expensive third-party add-ons, WellnessLiving includes built-in tools like:

✅ Marketing automation to drive member engagement
✅ Push notifications to keep clients informed
✅ Reporting & analytics for better business insights

This reduces complexity, saves costs, and ensures everything works together seamlessly.

“Switching to WellnessLiving provided immediate cost savings. The built-in marketing suite allowed us to cancel MailChimp and Constant Contact, while FitVID replaced our need for InteliVideo and Vimeo. Eliminating rented PIN pad terminals with the virtual terminal has also resulted in significant cost reductions.” – Mathew Cassidy, National Virtual Service Manager, LIVunLtd

Beyond cost savings, the platform has improved efficiency across teams:

• Faster staff onboarding – The intuitive interface helps new employees get up to speed quickly.

• Customized reporting – Tailored analytics make administrative tasks easier, saving time and improving accuracy.

• Better support response times – The efficiency of IsaacAI and WellnessLiving’s responsive support team have significantly improved issue resolution compared to past providers.

3. A True Technology Partner

LIVunLtd struggled with previous software providers. ShapeNet was rigid and refused enhancements, while others made changes quickly but introduced frequent bugs. WellnessLiving stands out by listening to its users, prioritizing key feature updates, and setting clear expectations.

“What I appreciate most is that the WellnessLiving team listens, asks the right questions, and communicates transparently about timelines.” – Mathew Cassidy, National Virtual Service Manager, LIVunLtd

WellnessLiving has successfully implemented 95% of the features LIVunLtd requested, improving efficiency and enhancing the client experience. Some of the most impactful enhancements include:

✅ Single Sign-On (SSO) functionality for smoother user access
✅ Outlook calendar integration for better scheduling management
✅ French language toggle & translations to serve bilingual markets
✅ Security enhancements like name-locking upon member sign-up
✅ Privacy controls such as the ability to hide client images on kiosks

Results & Future Growth

Since switching to WellnessLiving, LIVunLtd has seen measurable improvements:

✅ Streamlined operations across diverse locations while maintaining business flexibility
✅ More accurate financial reporting, eliminating inconsistencies from previous platforms
✅ Easier staff onboarding, thanks to intuitive workflows and common training materials
✅ Better client engagement, boosting participation in programs and services

As LIVunLtd continues to expand across Canada and the U.S., WellnessLiving’s commitment to evolving its platform based on customer feedback will play a key role in supporting their growth and innovation.

“With our presence in corporate wellness, business towers, residential amenities, and university wellness centers, having a tech partner that listens and adapts is invaluable. WellnessLiving will continue to be a key tool in our success as we scale across North America.” – Mathew Cassidy, National Virtual Service Manager, LIVunLtd

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Ready to Grow with WellnessLiving?

For businesses evaluating software solutions, LIVunLtd’s experience with WellnessLiving highlights the importance of an adaptable, all-in-one, and customer-focused platform.

👉 Want to see how WellnessLiving can optimize your business? Book your free demo today!