Innovative Healing: WellnessLiving and The Salt Room’s Success Saga
Growing up with allergy challenges led Dani Howard down a holistic health path, exploring various modalities such as salt therapy that facilitated healing for herself and her family.
Encountering The Salt Room brand, Dani was inspired by numerous tales of the miraculous healing brought by salt therapy. This led her to secure licensing for two Florida locations – Wesley Chapel in 2017 and Citrus Park, Tampa in 2022. The Salt Room offers an unparalleled wellness experience, encompassing salt therapy, massage therapy, neurofeedback, and an infrared sauna, addressing various symptoms and conditions.
With over 15,000 clients across her two locations, The Salt Room wouldn’t be able to help so many people without an all-in-one business management solution. Since embracing WellnessLiving, this wellness center has optimized time, resources, and workflow, enjoying a far smoother software experience.
As part of an illuminating CEO Tour, WellnessLiving’s CEO and Co-Founder, Len Fridman, indulged in a soothing salt therapy session at The Salt Room & Sauna in Citrus Park, Tampa. In this visit, Len gained invaluable insights into Dani’s extraordinary health journey and learned how WellnessLiving’s comprehensive suite of tools maximizes bookings and enhances client retention, further empowering The Salt Room Wesley Chapel and The Salt Room & Sauna to flourish.
WellnessLiving ensures The Salt Room’s operations are streamlined with robust features encompassing appointment scheduling, client management, mobile applications, website services, and reporting dashboards. Read on to learn more.
To explore how WellnessLiving is revolutionizing wellness centers with superior support and all the tools you need to attract, convert, and retain more clients, CLICK HERE.
The Salt Room at a Glance
📍Location: Wesley Chapel and Citrus Park, Tampa, Florida
📍Business Name: The Salt Room Wesley Chapel and The Salt Room & Sauna
📍Business Owner: Dani Howard, Owner and CEO
📍Business Size: Large
📍Joined WellnessLiving Date: Aug. 3, 2023 – Wesley Chapel location; 2021 – Citrus Park, Tampa location
📍Switched From: Mindbody
📍Active Subscriptions: Professional Plan ; White Label Achieve Client App ; Presence Custom Websites
Meet Dani Howard, Owner and CEO of The Salt Room Wesley Chapel and The Salt Room & Sauna
Dani’s health struggles began in childhood, evolving into a spectrum from allergies and sinus infections to the daunting challenge of liver failure. Her ordeal ignited an ardent interest in self-help and holistic health, inspiring a dedicated mission not only to address her own health concerns, but also to aid her family.
During a trip to Belgium, Dani chanced upon salt therapy and its remarkable healing properties. Upon returning to Florida, she delved into research and unearthed The Salt Room® founded by Ashley Steiner in Orlando. Regularly making the trip to Orlando, Dani witnessed a transformative impact on her health, as well as the health of her children and her father.
“After just one session, I was stunned,” Dani recalls. “I went from feeling incredibly unwell to invigorated within minutes.”
Her father, afflicted with emphysema and sarcoidosis, experienced remarkable changes thanks to salt therapy. “Salt therapy has effectively given my father his life back. He can now complete a full sentence without coughing, gagging, or struggling for breath. Moreover, he’s substantially reduced his medication, astonishing his doctors. While his diseases are not reversible, they have paused in their progression and have not worsened.”
How did The Salt Room Wesley Chapel and The Salt Room & Sauna open?
Since her very first salt therapy session, Dani had an epiphany that charted the course for her life’s mission. “I envisioned offering something that would be my way of giving back while aiding people in improving their quality of life without relying solely on medicinal interventions, much like how salt therapy positively impacted me and my family.”
In subsequent years, Dani took the initiative to acquire licensing for two The Salt Room locations in Florida – Wesley Chapel in 2017 and Citrus Park, Tampa in 2022, contributing to the collective network of 15 The Salt Room locations across the US.
“I’ve been witness to numerous success stories, and it’s incredibly fulfilling, particularly when it comes to helping children prevent health issues that might manifest in adulthood,” Dani reveals. “I’ve really poured my heart and soul into this thing and my aim is to establish additional The Salt Room locations nationwide and continue to help more people!”
Presently, Dani has forged a partnership with The Salt Room brand, allowing her to extend support to other licensees. She assists them right from the outset, helping to set up their facility, train their staff, and integrate the software necessary for their operations.
What does The Salt Room offer?
The Salt Room establishments may provide various ancillary services, yet the primary emphasis across all of them remains on salt therapy. Depending on the particular salt room, there could be an allocation ranging from two to four tons of pharmaceutical-grade salt, meticulously pulverized into microparticles using a Halo generator.
According to Dani, “As you recline in zero-gravity chairs and take in the salt particles, it aids in reducing inflammation in the upper and lower respiratory system, fortifying the immune system and enhancing skin health. Regardless of your condition, salt therapy is purportedly beneficial.”
Salt therapy is believed to alleviate diverse symptoms and conditions, including allergies, cystic fibrosis, ear and sinus infections, coughs, asthma, emphysema, sinusitis, bronchitis, dermatitis, rhinitis, the common cold, and flu.
Dani’s The Salt Room locations are full of positive energy and present supplementary services that complement the salt therapy sessions:
- The Salt Room Wesley Chapel: Yoga, neurofeedback called NeurOptimal®, an infrared sauna, skin care, acupuncture, and the expertise of a clinical herbalist.
- The Salt Room & Sauna in Citrus Park, Tampa: Red light therapy, rain drop technique therapy, and access to an infrared sauna.
How do you attract new clients?
The Salt Room previously offered a $25 introductory special, yet this attracted numerous one-time visitors who did not return. Instead, they transitioned to a BOGO (buy-one get-one free) offer, which expires within 30 days, aiming to highlight the enduring benefits of salt therapy on their daily well-being.
Dani shares, “Now, we’ve noticed people who come in for regular maintenance, once or twice a week, and those who come more frequently, three or four times a week to address chronic conditions.”
Why did The Salt Room switch to WellnessLiving?
When Dani first acquired the license for The Salt Room in Wesley Chapel, the business management software of choice was Mindbody. Over time, Dani found the software to be slightly cumbersome—though it offered numerous add-ons, everything felt like an assortment of disjointed platforms, requiring leaps between systems for even the simplest of tasks.
What Dani truly desired was an all-encompassing solution. Thus, when the Citrus Park, Tampa location opened in 2021, Dani began scouting for a software provider more aligned with her requirements. Fortunately, she discovered WellnessLiving, a platform that unified all features into a single place, including mobile apps, website services, and a comprehensive staff back-end system featuring appointment scheduling, client management, reports, marketing tools, and more. Dani was captivated and subsequently transitioned the Wesley Chapel location to WellnessLiving.
Dani highlights, “The integrated aspect is a standout feature. Having everything in one place has created a seamless experience for both clients and my staff. Making an update in one spot immediately reflects across the entire system, significantly saving us time.”
Dani particularly appreciates the predominantly in-house integration of the majority of features within the WellnessLiving brand, which adds to the company’s credibility. Notably, her two locations have saved $200 per month on software fees.
“There’s really no way to put a price on what WellnessLiving has meant to us. It’s streamlined everything, resulting in better workflow, enhanced client connections, convenient online purchasing, seamless appointment scheduling or cancelling, and allowing clients to manage not only their bookings but also their family’s , all within the client app,” expresses Dani.
How was the transition to the new software?
Transferring data from Mindbody to WellnessLiving was an immense task for Dani’s business, considering the extensive client base of over 15,000 individuals across her two locations. The process involved moving critical information such as client profiles, credit cards, purchase history, and more.
Reflecting on this transition, Dani expressed, “It was definitely a significant endeavor to migrate all that client data from Mindbody to WellnessLiving. The process was stressful, to say the least. However, the team at WellnessLiving took it seriously and made it their priority to guide us through each step. Their support ensured a smooth and successful transition, relieving much of the stress from this massive undertaking.”
24/7 Customer Support & Continuous Growth
Running a wellness center isn’t a 9-5 job. This is why our Customer Solutions Team is dedicated to providing rapid and reliable support via various communication channels, be it phone, email, or community platforms.
According to Dani, “Whenever we reach out, we often receive the solutions we need promptly. Plus, the system is so user-friendly that we can usually troubleshoot issues independently.”
The Knowledge Base is an invaluable resource, offering a wealth of articles with detailed instructions on optimizing software functions, enabling quick access to useful information.
If Dani identifies a missing feature in the software, she’s assured that WellnessLiving prioritizes user feedback. New features are incorporated in upcoming releases, often in response to user requests in the Community Forum, where she can partake in user testing, seek advice, review the product roadmap, submit feedback, and propose new features.
Furthermore, WellnessLiving’s webinars are an additional educational resource, offering a platform for business owners like Dani to ask questions in real-time. The on-demand access to webinar recordings ensures they can delve deeper into the system whenever they want.
“We never miss a webinar because the information shared is incredibly beneficial. It’s an excellent opportunity to explore the system thoroughly,” adds Dani.
WellnessLiving’s Lead Capture Widget effortlessly gathers potential lead data using an embedded form directly on The Salt Room Wesley Chapel and The Salt Room & Sauna websites. New prospects can easily input their name, phone, and email address, which are automatically saved in their new profile.
With this wealth of data at her fingertips, Dani leverages WellnessLiving’s marketing suite to automate her sales process. Through triggered email campaigns, she engages and nurtures these relationships, promoting their services and fostering long-term connections with potential clients.
Custom Presence Website
Dani’s websites are expertly managed through WellnessLiving’s Presence—a top-tier agency-style website design and management service.
Dani expresses, “Collaborating with the Presence Team has been amazing. Previously, maintaining our website involved a lot of complexity and delayed updates. I was often left waiting days to see any changes, and I lacked direct access. However, with Presence, I can hop on a call with the team, and we make instant updates to the back end! Moreover, any changes made to our website are seamlessly reflected in our mobile apps and platform back end.”
With Presence, Dani benefits from a dedicated team comprising designers, engineers, and project managers who optimize her site for SEO, decrease maintenance costs, and enhance the user experience across all devices. It’s seamlessly integrated within Dani’s booking system and digital storefront, offering a comprehensive, streamlined solution.
Dani takes advantage of WellnessLiving’s drag-and-drop form builder—Forms, creating custom intake forms and waivers to seamlessly collect new client information.
“As a big proponent of reducing waste, digital forms are huge for us,” says Dani. “The Forms feature has saved us time and streamlined the client onboarding process, allowing clients to register on their phones or our staff to register clients right from a tablet.”
White Label Achieve Client App
Did you know that 82% of WellnessLiving customers who offer a custom branded app, like Dani, see a boost in retention, coupled with an average revenue increase of 22%?
It’s true. And, since The Salt Room launched the White Label Achieve Client App, the online booking process has been significantly streamlined, leading to a reduction in appointment no-shows.
“The app is incredibly user-friendly, which encourages both leads and clients to download it, granting them easy access to information about our services,” Dani shares. “We use the app to capture their details, and we regularly provide updates and special promotions via email and push notifications.”
Moreover, the app enables The Salt Room clients to:
- Easily view the schedule and receive appointment reminders.
- Purchase various services, gift cards, and retail products through the mobile store.
- Redeem rewards points and leave reviews regarding their experiences with salt therapy or other services.
The Salt Room Wesley Chapel recently introduced an online store on their website and client app, providing a convenient platform for clients to acquire gift cards, sessions, memberships, family memberships, infrared sauna passes, NeurOptimal sessions, yoga, and other offerings.
“Client feedback has been extremely positive,” says Dani. “Our online store has been well-received, especially by clients who prefer the ease of purchasing products and services remotely, without the need to visit in person.”
An essential feature for The Salt Room is the ability for family members, like a mother, to connect their client profiles to their children, spouse, or friends. This linkage empowers them to schedule and pay for salt therapy appointments or other services on behalf of others, while also sharing purchases and emails.
For instance, Dani explains, “With this feature, it’s effortless for a mother to manage and book appointments for herself and her three children, which was not feasible within Mindbody’s system.”
One additional advantage is the seamless experience for parents booking appointments for their children using WellnessLiving’s versatile Book-a-Spot feature. This intelligent feature automatically tracks the allocated salt rooms when scheduling appointments. By doing so, it guarantees that clients at The Salt Room don’t inadvertently overbook rooms. With this smart system in place, Dani and her team never need to worry about double-booking a room.
Built-In Rewards Program and Referrals
The Salt Room introduced WellnessLiving’s built-in rewards program, enabling clients to effortlessly earn and redeem rewards points using the Achieve Client App. Clients can earn points by attending an appointment, purchasing retail items, leaving a review, and referring a friend. Additionally, a fascinating leaderboard system was implemented, fostering friendly competition and boosting client spending.
According to Dani, “It’s a bit like a game, earning points and competing on the leaderboard. While clients come in for their health, they can accumulate these points, which I call Salty Bucks. This encourages them to explore additional services and invest in more salt therapy sessions and retail products.”
Moreover, the referral feature offers clients a $10 reward on their account. This accrued credit can be used for free salt therapy sessions, infrared sauna sessions, or discounted purchases of retail products. Clients also have the option to share or gift their rewards with family or friends.
Automated Marketing Suite
Client communication has never been simpler with WellnessLiving’s automated marketing suite, empowering Dani to captivate fresh leads, convert more members, and enhance client retention at each stage of their journey.
“We’re thrilled with the ability to craft personalized emails or SMS messages that are automatically triggered after a specific number of visits or a particular product purchase, prompting clients to share their feedback,” shares Dani. “This feature enables us to infuse our unique voice and style into our communications. With over 15,000 clients, it’s impossible to handwrite each message, but this tool allows our personality and values to shine through. It’s not just something any business can use—it’s an extension of our brand and mission.”
Staff Management & the Elevate Staff App
Operating two successful The Salt Room locations with a dedicated team, the Elevate Staff App has revolutionized staff connectivity and client communication.
“Elevate is a game-changer! It’s simplified our operations tremendously,” says Dani. “Our team effortlessly logs their hours, conveniently tracking hourly payroll. They can seamlessly manage their schedules, book appointments, process payments, track attendance, and more – all right from their mobile devices.”
Ensuring financial clarity is crucial for the success of any wellness business. Access to accounting numbers throughout the year, especially during tax time, is vital for Dani’s business operations.
WellnessLiving’s tailored dashboards and comprehensive reports serve as essential tools, providing Dani with immediate insights into her financial landscape, inventory, sales, and projected revenue, all accessible in one convenient location. These resources help Dani effectively allocate her time, money, and energy within her business. Here’s an overview of the reports that Dani finds most useful:
- All Sales Report: Offers an extensive view of all sales transactions, total taxes, failed payments, and client account balances.
- Projected Revenue Report: Predicts expected revenue for her two The Salt Room locations based on scheduled membership payments, auto-renewals, and auto-payments.
- All Clients Report: Provides comprehensive information on clients who joined her business over a specific period, including their profile details, client type, and any personalized notes.
- Duplicate Profiles Report: Monitors clients who have registered multiple profiles with matching first and last names, allowing the business to merge these profiles together.
- Customer Reviews Report: Tracks every review left by clients, recognizing the importance of managing the business’s reputation.
- Inventory on Hand Report: Details remaining inventory such as salt lamps or herbs, notifying Dani and her staff when it’s time to restock products.
- Email Campaign Report: Enables Dani to monitor email marketing campaigns, including the open rate, to better understand campaign performance.
These powerful reporting tools provided by WellnessLiving allow Dani to navigate her business finances efficiently, strategize, and make informed decisions to ensure the success of The Salt Room.
Isaac Churn Risk Report & Retention Marketing Tools
Dani highly values the Isaac Churn Risk Report, a remarkable tool that forecasts clients potentially at risk of terminating their memberships based on their engagement level, such as appointments, services, or purchase history within the next month.
“It’s fantastic! Isaac allows us to easily spot clients who haven’t visited for a while or are nearing the end of their membership,” says Dani. “Using this insight, we can delve deeper, enhance our retention strategy, and proactively connect via calls, emails, or SMS to understand why they’ve been away and to offer better support. It’s made a tremendous difference in enhancing our client relationships!”
The Isaac Churn Risk Report within WellnessLiving has proven to be a game-changer, empowering Dani and her team to proactively engage with clients, nurture relationships, and effectively support them, ultimately contributing to enhanced client retention.
Looking to take your business to the next level?
Dani’s journey with salt therapy mirrors the transformation WellnessLiving has brought to The Salt Room Wesley Chapel and The Salt Room & Sauna locations.
Dani enthuses, “WellnessLiving is a complete win-win for our business. Our clients love it, and it’s a huge relief for me knowing that my staff have all the tools they need to excel in their roles. It’s intuitive to learn, easy to use, and simplifies the booking and payment process.”
“And we’re definitely not salty about it,” Dani quips with a chuckle.
Seeking a software provider that prioritizes your needs and supports your growth? Step into a brighter future with WellnessLiving. Schedule a free demo today to explore more.