15 Must-Have Features in Medical Spa Marketing Software

By Luciana Dabit

70% of consumers prefer to learn about a company through content over advertisements. As a medical spa owner, you and your team are the experts. But to create great content consistently and grow your audience, you need the right medical spa marketing software.

A great platform will make it easy to keep in touch with clients, automate campaigns, and drive new bookings—all in one place.

Without the right foundation, you’ll be forced to cobble together tons of different marketing tools, overcomplicating your efforts and setting you up to fail.

In this guide, we showcase several essential features to look for and we offer a list of software to consider.

15 features to look for in medical spa marketing software

The more features you get in one place, the less you worry about tool integrations and lost data. Try to get all of these features under one roof.

1. Client data management

First and foremost, the medical spa marketing software you choose should offer a single source of truth for client data. We’re talking contact information, previous appointments, and insights into all client activity and interactions with your content.

This allows you to collect data in one place and target the right contacts with the right offers.

2. Email

You’ll also want email marketing features inside of your medical spa marketing software. You should be able to send appointment notifications, email newsletters, and promotions.

3. SMS

SMS features are essential for wellness businesses. Text messages boast 95% open rates, compared to 20% for email—making SMS the best notification channel for reducing no-show rates. You can also use SMS to promote coupons and other special offers.

As part of our email and SMS marketing solution, we offer two-way SMS so you can easily reply to clients from your dashboard.

4. Marketing automation

The platform you choose should offer automation so you can set notifications, lead responses, and other campaigns on autopilot.

For example, you might create a 20% coupon code offer to collect more email addresses from your site. You can use marketing automation to create a drip campaign that automatically follows up with new subscribers, encouraging them to book their first service with you.

5. Online bookings

The bulk of your revenue comes from appointments. That’s why any MediSpa marketing software should include online bookings and payment processing. This way, you can send traffic directly to your most popular services and make it easy for people to book and pay online.

6. Forms

Choose software that includes forms as well. This feature is great for requesting feedback on a specific service, recent event, or other aspect of the client experience. You might also create a form to collect interest in a new service before investing in the required equipment.

And of course, you can use HIPAA and PIPEDA compliant intake and consent forms to streamline your business operations.

7. Direct mail

With targeting based on location, age, gender, income, interests, and other demographic data, direct mail remains one of the most effective strategies for local businesses.

Use a platform that helps you set up automated direct mail campaigns to the right local contacts and track your results. This way, you’ll be able to effortlessly connect this traditional marketing tactic with your digital efforts.

8. Online reviews

Positive online reviews increase the likelihood that a new potential client will book an appointment with you. Plus, online reviews are also a major ranking factor for your medical spa’s SEO.

Make sure that the medical spa marketing software you choose offers review requests—so clients are automatically asked to leave you an online review without you having to remember to ask.

9. Rewards

A loyalty program is a great marketing strategy for any medical spa. By rewarding clients with discounts, free services, and free merchandise, you can grow your customer lifetime value and attract new local clients.

WellnessLiving makes it easy to incentivize clients for all sorts of actions: booking appointments, referring friends, attending events, reviewing you online, purchasing products, and posting about your business on social media.

10. Events

Spa parties are a great way to get the word out about your business. For instance, when marketing a new body-sculpting service, you might host a free party where you give away consultations, B12 shots, product samples, and healthy snacks.

Make sure that your medical spa marketing platform offers features for creating and promoting both free and paid events.

For event inspiration, check our list of the best medical spa marketing ideas.

11. Product inventory

It’s important to choose a platform that includes inventory management so you can sell products both in person and online. Boosting product revenue can improve the ROI of all your marketing efforts, from email to events.

12. Branded mobile app

Having a branded mobile app can be a big game changer for your business. Clients can have a single place to interact with you and you have one place to collect all that data.

WellnessLiving makes it easy to launch your own client app where clients can book services, buy products, view post-care videos, engage with your loyalty program, and more.

13. Website management

The platform you choose should offer a fully integrated website solution so you can easily connect your front-facing website to other aspects of your business, such as your product inventory and calendar availability.

14. Blogging

Blogs are an important marketing strategy. They allow you to create helpful content to share via email and social media and have a big impact on your SEO as a medical spa.

So, make sure your platform allows you to create SEO-optimized blog posts.

15. Reporting

You should also choose a platform that offers insightful reporting on all the features and tactics mentioned above. This allows you to track your campaigns and revenue so you can see what’s contributing to real business growth.

7 popular medical spa marketing software

Let’s take a look at some of the best options for MediSpa marketing tools.

1. WellnessLiving

WellnessLiving is an all-in-one software that helps medical spa businesses keep track of clients, book more appointments, and market their services. We offer all 15 of the features mentioned above plus many more business-critical tools inside of a single platform so you can manage and grow your business in one place. Request a demo of WellnessLiving to learn more.

2. Vagaro

With Vagaro, you’ll get tons of features to help you run and grow your medical spa. However, Vagaro lacks events management and direct mail campaigns, making it an incomplete solution. Also, building a branded mobile app with Vagaro requires an expensive monthly add on.

3. GlossGenius

GlossGenius offers a simple business management platform for aestheticians, MediSpas, hairdressers, and other beauty businesses. Marketing features include SMS blasts, email campaigns, and review requests. But without website management, marketing automation, or events, you’ll need to use other tools in addition to GlossGenius.

4. ConvertKit

ConvertKit offers an easy-to-use email marketing platform for small businesses. You can create advanced email automations with their visual, drag-and-drop builder. However, you’ll need other tools for online bookings, payment processing, and other business and marketing features.

5. Klaviyo

Klaviyo is a well-known marketing platform in the ecommerce space. They’ve recently added online appointment booking for wellness businesses. The platform offers advanced email segmentation capabilities, but you’ll need other solutions for your mobile branded app, loyalty program, and events management—meaning you’ll need to integrate all these tools together to get a unified view of client activity.

6. Mailchimp

For good reason, Mailchimp is one of the most popular marketing software around. While it’s known as an email platform, Mailchimp also offers SMS, social media marketing, website creation, marketing automation, and generative AI for faster content creation. However, you’ll need other tools for appointment booking and product inventory, meaning your marketing will be separated from your sales.

7. Constant Contact

Constant Contact offers many great features in one place: email marketing, SMS, landing pages, event pages, marketing automation, CRM, product inventory, social media marketing, and mobile app creation. However, the platform is built for businesses of any type, so it lacks medical spa features like appointment booking, post-care video libraries, appointment notes, and storing before-and-after photos so you’ll need another backend solution to help you manage.

Looking for a platform that helps you run and grow your medical spa?

Request a demo of WellnessLiving to see our marketing features in action.