5 Steps for Growing Your Medical Spa with Social Media Marketing

By Nabeela Hashimi

93% of people connected to the internet use social media. This means that all your best potential clients are right there at your fingertips.

But only 48% of professional marketers say that social media generates measurable ROI.

Social media marketing is rife with pitfalls and shiny objects. You can spend hours on it every week with little to show for your efforts.

So how are you as a business owner supposed to fight the odds?

In this guide, we help you choose the right platforms for your medical spa and develop an effective strategy for attracting paying clients.

How to create an effective social media marketing strategy for your MediSpa

Ready to grow your business with medical spa social media marketing? Follow these essential steps.

Step 1. Pick your channels

Start by choosing your channels. You might want to start with just one platform and gain some traction before expanding.

There are several popular platforms, but these are the top three for medical spas.

• Facebook – With 3 billion monthly active users worldwide, Facebook remains the top platform. You can grow your reach through a Facebook page and your personal profile. (It’s totally OK to turn your personal profile into a source of clientele so long as you mix business content with lifestyle content.)
• Instagram – Instagram remains very popular, especially for women. To make your efforts more fruitful, use local hashtags, sponsor local influencers, and swap post features with other local businesses.
• TikTok – TikTok has grown in popularity with not only Gen Z, but millennials and Gen X as well. Similarly to Instagram, make sure to forge local partnerships and use local hashtags to have a better chance of reaching relevant users.

Step 2. Brainstorm content buckets

Next, come up with four to seven content buckets that you will use on your social media accounts. These are essentially themes or content formats.

Here are some examples of content themes for medical spas:

• Treatment explanation
• Beauty tips and tricks
• Behind the scenes
• Client testimonials
• Holistic wellness advice
• Post-care instructions
• Product spotlights
• Q&As
• Seasonal skincare tips

By coming up with buckets, you make it easier to create content down the line.

Step 3. Determine a realistic schedule

Now it’s time to create a schedule for your content, using the buckets you’ve chosen.

Here’s an example schedule:

• Week 1 – Tuesday: treatment explanation; Thursday: beauty tip
• Week 2 – Tuesday: post-care instruction; Thursday: client testimonial
• Week 3 – Tuesday: Q&A; Thursday: beauty tip
• Week 4 – Tuesday: holistic wellness advice; Thursday: treatment explanation

Don’t bite off more than you can chew. It’s okay to post just once or twice per week, especially if you’re engaging regularly (covered in Step 5).

Step 4. Batch create content monthly

Now that you know your monthly schedule, it’s time to create content.

It’s a good idea to batch content so you can really focus on the task and save time.

Create an entire month’s worth of content all at once or break it up into two or three weeks of content at a time. Then, post content according to your schedule.

Step 5. Engage with users daily

While you don’t need to post every day, it is a good idea to login to your social media platforms and engage for 10 – 20 minutes per day.

Follow users who are connected to your existing followers, respond to comments, and like posts. These actions help you to grow your own following while ensuring that your account stays in good standing with the platform’s algorithm.

Social media marketing tips for medical spas

To boost your results, check out these tips that can work really well for MediSpas.

Incentivize clients to follow you and share your content

You can create a rewards program that will help you grow your following of ideal local clients. Give points to existing clients who follow you online, share your content with friends, refer you to others, and review you online.

Post before-and-afters regularly

Medical spas are all about transformation, so make sure to post before-and-after photos of all your popular services. These encourage followers to come experience the results for themselves.

Pay attention to engagement

Which posts get the most likes and comments? Use these insights to help you determine which products and services have the highest demand so you can continue to market them.

Host giveaways

Grow your following and engagement with giveaways. Require that people follow you and comment on your post to be entered to win a free service or product.

Options for managing medical spa social media marketing

• Do it yourself – If your marketing budget is low and you have a small team, you might choose to manage every aspect yourself.
• Train your office manager – You can train your office manager in social media management through courses and coaching programs, ultimately saving you money on outsourcing.
• Hire an agency – A social media marketing agency will manage all aspects for you, from strategy to content to account growth.
• Hire a freelancer – Freelancers are typically more affordable than agencies but might not be able to handle all aspects of social media marketing, so you might need to hire and manage a few freelancers to get the job done.
• Partner with influencers – You can work with influencers to create content for their profiles and your own. You might sponsor one or two influencers per month and require that you gain the rights to the content they create.
• Combine these methods – Of course, you can also combine these methods. For instance, you might hire a freelancer for content creation and handle comments and engagement yourself.

Medical spa social media marketing is challenging, but with the right approach you can make a big impact on your business.

Request a demo of WellnessLiving to see how you can grow and manage your medical spa practice in one place.