Oasis Health Club: Building a One-Stop Wellness Destination
Last Updated on 13 July, 2026
How a Virginia Beach trainer turned a decade of B2C, B2B, and B2G revenue into his own health club — and built it around an idea most gyms refuse to try.
A Trainer’s Ten-Year Climb to His Own Health Club
Cory McCoy, owner of the Oasis Health Club, has a theory about how trainers become owners. “You become a trainer, you work at a commercial gym, you get enough clientele or enough traction to where you open up your own gym,” he says. “It just depends on how long — whether that’s 5 years, whether that’s 25 years.”
Cory hit that milestone in roughly ten. But the path he took was less common than most. While building his training clientele, he also constructed two other revenue streams: corporate wellness programming for company employees and government contracting with city departments. That blend of B2C, B2B, and B2G work — unusual for a solo trainer — funded the leap into owning a physical space. Oasis Health Club in Virginia Beach, Virginia, is where that decade of groundwork lands.
What’s equally notable is how he built his pipeline. Cory doesn’t lean on social media as a personal channel. “If I was not a business owner, I would probably delete my social media. I do it solely for business purposes.” Instead, he spent two years doing in-person networking inside Virginia Beach’s wellness community — building referral relationships with yoga studios, mental health professionals, and other practitioners the old-fashioned way.
A Point of View Built Around Preventive Health
Oasis Health Club sits in the preventative healthcare category — what Cory describes as “health management, holistic health, and health and wellness.” The club’s positioning cuts across categories that most studios treat as separate businesses: personal training, group fitness, yoga, mental health counseling by a licensed professional counselor, and online wellness coaching, with physical therapy and contrast therapy (cold plunge, infrared sauna) planned for future phases.
“That’s the trend preventative healthcare is moving towards — being more comprehensive and offering multiple services in one space. Because that’s also three different memberships, and that can be costly as well.”
The pitch to a member is simple: instead of paying three studios for three memberships, get everything in one place at one price. That positioning is only possible if the business can actually deliver on it — which means the operating model has to handle appointments, classes, memberships, multiple practitioners, and varied check-in flows without duct tape.
Cory also wants Oasis to do something most gyms deliberately avoid. “That’s one thing other gyms lack — that callback. I know their infrastructure is kind of based on, hopefully you sign up, and hopefully you forget. I want to use that as a differentiator: “Hey, it’s been X number of weeks since your last visit, come back.”
What the Club Offers
Oasis Health Club operates out of a multi-room Virginia Beach facility, with group fitness in a warehouse-style space and yoga in a dedicated studio. The team starts lean — three staff profiles — with room to grow as additional practitioners come on board.
Group classes run small — capped at 8 to 10 participants — on a set weekly schedule taught by instructors. One-on-one personal training is appointment-based, booked against staff working hours. A single comprehensive membership at $250 per month covers unlimited access to both. Members who hit 12 visits in a month earn a $200 rate the following month, an attendance-based loyalty mechanic Cory tracks through client profile history and applies via discount code.
Retail beverages are sold on-site and listed in the online store. A summer yoga series at the Virginia Beach Oceanfront is planned across June, July, and August. Longer term, Cory is building toward a second location and exploring an open-gym model that would expand the membership ladder.
Why Cory Chose WellnessLiving
Cory came to WellnessLiving with prior platform experience and a clear sense of what Oasis needed. He’d used WellnessLiving before stepping away to focus on contract work, and the local yoga studios he respected in Virginia Beach were already on it. The return was not a fresh evaluation — it was a deliberate decision to go back to a system he knew could handle the complexity.
What Oasis requires is not a single vertical tool. It runs appointments and classes simultaneously across multiple rooms, with practitioners ranging from personal trainers to a licensed counselor. Cory needed one back-end that could manage all of it — scheduling, memberships, forms tied to specific services, and staff working hours — without forcing separate tools for separate service lines. “I like WellnessLiving because of the extensions that y’all have to offer to make it a comprehensive management system.”
He also added a branded app. Cory runs a separate virtual coaching platform alongside Oasis, and wanted the in-person club experience to have its own clear identity in the App Store. “Making them both branded will allow me to help people identify which one they go to.” Unlimited push notifications, in-app announcements, and a single app showing the full Oasis schedule were all part of the appeal.
Door access integration was non-negotiable. Cory had used an integrated door access system at a previous gym and needed the same connection at Oasis — client groups, purchase options, and door access linked so entry is gated automatically to active members only.
And the re-engagement marketing tools addressed a gap he sees across the industry. Visit-based campaigns that target what a member came in for — personal training versus mental health services — let him personalize the “callback” across a deliberately mixed-service roster.
How WellnessLiving Fits the Oasis Model
The operational challenge at Oasis is keeping a multi-service club coordinated without multiplying tools. Three WellnessLiving capabilities map directly to how Cory runs it.
Memberships and attendance-based incentives. The $250 unlimited membership covers both classes and personal training, with a $200 rate kicking in the following month after 12 visits. Cory tracks attendance through client profile history and applies the discount manually via code — WellnessLiving’s per-member visit view gives him what he needs without a separate spreadsheet.
Forms tied to specific services and practitioners. Because Oasis includes mental health counselling and physical therapy alongside fitness, intake and consent requirements vary by service. WellnessLiving’s form builder lets Cory attach required forms to specific bookings, capture answers and signatures, and store everything on the client profile — important when a licensed counselor’s intake looks nothing like a personal training waiver.
Integrated door access through client groups. Active membership purchase options feed a client group with auto-update enabled, and the door access integration reads that group to gate entry. The result is a door system that always reflects current membership status without manual list management.
What Cory Is Building
Oasis Health Club is Cory McCoy’s answer to a problem he watched play out across a decade on commercial gym floors: wellness businesses that silo their services, ignore the members who drift, and quietly hope clients forget they’re paying for memberships they don’t use.
His version looks different. One membership. Multiple service lines. A system that notices when someone disappears and reaches back out. A club built around the idea that a working adult in Virginia Beach should not have to hold three different memberships to take care of their body, their movement, and their mental health.
The second location is already in view. The summer Oceanfront series extends the brand beyond the building. And the “callback”, that deliberate, personalized follow-up for members who drift, is already baked into how the business runs.
That is what Oasis Health Club is: a comprehensive wellness destination built by someone who spent ten years learning exactly what was missing from the category — and decided to build it himself.
If you find you’re spending more time on the bookkeeping than with the students in your gym or fitness studio, learn about an easier way with WellnessLiving.
