Does your small business rely on social media advertising to bring in new leads? According to a study from BIA/Kelsey, 77.6% of small businesses report using social media to promote their business. If you’re one of them, then you’re probably concerned about how new privacy changes from Google and Apple […]
The popularity of outdoor fitness classes soared during the pandemic and isn’t going down anytime soon. It’s no surprise that in today’s busy world that people are eager for an opportunity to get their daily workout and some fresh air all at the same time. Whether outdoor classes are an […]
Are your email campaigns falling flat? Your email subject lines could be to blame. While it may be tempting to attribute your lack of success to people’s preference for alternative channels, survey data tells an entirely different story. According to recent stats, email boasts a penetration rate of 90.3% in the […]
Just because you have an Instagram business page doesn’t mean people will automatically discover your business. Building an Instagram community is all about finding clients who engage and are true fans of your fitness business. The first step is to bring your authentic self to the platform and let your […]
Facebook is the most targeted form of advertising, allowing you to pinpoint your audience, which is especially useful for gyms and fitness studios. Among all industries, Facebook ads have the highest conversion rate for the fitness industry at 14.29%, while the average is 9.21%. It’s time to take full advantage […]
By Emile Studham, guest blogger and co-founder/director of Performance by Design Helping professional sports teams improve their performance by integrating is a wonderful privilege we do not take lightly. There are many things we can learn from professional sports that translate into small businesses. One of the things pro […]
The pandemic has prompted us to seek innovative ways to build revenue for businesses to survive. Online workshops and programs help attract new clients and teachers, offer more value to your community, and lead to higher profits for your business. Lisa Greenbaum knows a thing or two about virtual programs […]
In 2020, when businesses went online to survive, they upgraded their skills and began livestreaming classes and recording videos. Studio owners had to train themselves on everything digital overnight, including what cameras and lighting to use. Although we live in a digital age, not every fitness business owner or yoga […]
Almost overnight, fitness businesses adapted to the pandemic. In 2019, 7% of gym goers had tried livestream classes and 17% were working out with on-demand videos. Fast forward to 2020 and 75% of people are livestreaming their workouts and 70% are working out with pre-recorded videos. Your business has pivoted […]
The ongoing financial burden from COVID-19 has been felt by small businesses worldwide. In the U.S., it was estimated that the gym and health club industry lost $13.9 billion and 25% of gyms were expected to close by the end of 2020. To support small businesses through this time, government […]
A client cancels their membership, and you think to yourself, “What happened? What could have I done better? Did they go to the competitors?” What are some of the reasons fitness clients leave? Lost motivation, it’s too expensive, they moved away, not using their memberships enough, or not seeing results […]
If you haven’t added virtual classes to your offerings, now is the time. Livestream and on-demand workouts have become the new normal for fitness enthusiasts. This is only good news for your revenue. Digital fitness will continue to grow and the market is expected to increase at a 33% growth rate each year until 2027. According to a ClassPass trends report, there are a number of popular […]
