How to Price Your Online Fitness Services

Last Updated on 3 October, 2025

The fitness industry has changed dramatically since the pandemic, and online services like livestreams and on-demand workouts are here to stay. With more consumers expecting flexible digital fitness options, pricing your services correctly can make the difference between growing your online revenue and falling behind competitors.

The online fitness market was $15.3B in 2023 and is forecast to grow at >32% CAGR through 2032. With so much competition, the way you price your online services will play a huge role in attracting and retaining clients.

So how do you price your online services to appeal to clients while staying profitable?

Online Fitness Service Pricing: Key Takeaways

• Start with perceived value – Your online offerings should feel as valuable as in-person classes, not discounted versions.

• Tiered pricing is best – Create memberships that combine livestream, on-demand, and in-studio access so there’s an option for every client.

• Flexibility and innovation win – Donation-based classes, free trials, and all-in-one memberships can help grow loyalty and revenue.

Things to Consider When Setting Prices

Pricing is all about perceived value. Your clients already recognize the value of your in-person classes—now you need to make sure your online services feel just as meaningful.

Ask yourself:

• What do you charge for in-person classes?

• Can you add extra value online (flexibility, access, or exclusive content)?

• What are competitors charging for similar livestream or on-demand offerings?

Once you know what your clients already value, you can build on that foundation.

How to Structure Online Pricing

In-Studio Memberships with Online Add-Ons

For existing in-person clients, adding livestream or on-demand access as a low-cost upgrade can encourage adoption. Consider offering bundles or limited-time free trials to show the value.

Virtual Memberships

Some clients want a fully digital experience. With WellnessLiving’s Zoom integration, clients can register, book, and join classes seamlessly from your schedule. This convenience makes it easy to justify pricing while ensuring a polished, professional experience.

On-Demand Memberships

Flexibility is key. With FitVID on Demand, you can create custom libraries that clients can access 24/7. Consider offering tiered libraries—like yoga-only or full access—so clients pay for what they want most.

All-in-One Memberships

Bundle in-person, livestream, and on-demand options together. These flexible memberships give clients the best of both worlds and allow you to charge more for greater value.

Donation-Based Classes

Donation-based pricing can provide an accessible option while supporting revenue. Set a minimum price to cover costs, but let clients pay more if they’d like. This approach can also bring new clients into your ecosystem.

Quick Tips for Online Pricing

• Price livestream classes slightly below in-person rates (around 10%).
• Offer free intro trials (one live class or one on-demand video).
• Allow on-demand access for 24 hours after a livestream.
• Create tiered memberships with clear perks (limited livestreams, full on-demand, or all-access).

By layering value, you’ll attract more clients and keep them engaged long-term.

Help Your Online Services Thrive

Online fitness is no longer just an add-on—it’s an essential part of modern wellness businesses. By setting thoughtful pricing strategies, you can grow your online community, retain members, and open up new revenue streams.

At WellnessLiving, we give you the tools to succeed, from Zoom integration for livestreams to FitVID on Demand for custom video libraries, plus automated marketing to support your growth.

👉 Book your free no-commitment demo to learn how WellnessLiving can help you price, deliver, and grow your online services.

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FAQs on Pricing Online Fitness Services