How to Convert More Leads with Intro Offers

You’ve retained your loyal clientele through COVID-19, but what about attracting new clients? With the recent uncertainty, you’ve probably noticed a drop in your new sign-ups. But, as more and more yoga studios, gyms, fitness studios and other businesses open up, it’s time to take another look at your intro offer—and get those numbers back to where they belong!

Let’s look at the big picture. While an intro offer gets more people through your doors (virtually and in-person) it’s also the first chance you have to make a lasting impression on a new client. Conversions are at the heart of growing your client base, so use your introductory offer wisely to watch your business grow!

What’s an introductory offer?

An intro offer is a one-time purchase or special offer designed to attract first-time visitors to your business. For prospective clients, they offer a chance to check out your business with an exclusive offer at a reduced price.

The point is to attract brand new clients and build your marketing list at the same time! You collect their information when they register for your offer so you can start building those crucial relationships right away—and continue even after that trial period ends.

Here are some suggestions for a winning introductory offer:

• One free trial: Let them see what a class is like by offering them a try-before-you-buy option so they can test out an in-person, virtual class, or on-demand service before they sign on for a month.
• All-inclusive trial: Give them the full experience with an unlimited membership trial for a set period of time (like 15 or 30 days) at a reduced rate. Consider offering 40% to 50% off your regular rates or memberships to make it really attractive.
• Discounted trial membership: Offer the first month of a longer-term membership at half off (i.e. $99 down to $49) so they can enjoy a perk as soon as they join.

Don’t forget to make the process as easy as possible! People who are inconvenienced, confused, or have to wait too long will simply go elsewhere. Offering options like filling out forms online and quickly swiping their finger on the app or signature pad at your studio will remind them that you’re all about convenience. It’s great for you, too, because with WellnessLiving, their info is stored in a unique client profile you can access later.

The idea is to use your intro offer (and anything else you have at your disposal) to turn first-timers into long-term loyal clients! What’s the secret? Here are a few of the ways our experts recommend you approach this:

Encourage clients to make the most of the deal

The whole point of the intro offer is to get prospective clients to fall in love with your business, but they won’t do that if they don’t get the full effect. Offering them unlimited access for a limited time lets them try everything and add your business to their regular routine. Once the intro offer ends, they won’t want to lose out on all the benefits they’ve been enjoying!

Now that you have their info in their client profile, you’ll get to know them better! You can learn a lot from a person’s history with your business, even if it isn’t long-term. Here’s the info you’ll have access to with the tools from WellnessLiving:

• Which classes they took and how many times they visited
• Favorite classes and instructors
• Visit notes and preferences to keep track of important details like injuries and where they like to be in the room
• Track the contact history so you can see every interaction they’ve had with your business

Once you access all this data, you have the insight you need to target them for upcoming promos, memberships, and to make them the long-term client of your dreams!

How are they doing?

Don’t sell them and forget about them—the most important stage in the sales process is the follow up. Here’s where relationships are built! Thank them for the visit, congratulate them on taking so many classes or ask them how they like a class, and highlight the value of your community. Use every chance you have to build a rapport to keep them invested and engaged in your business.

With WellnessLiving, you can use automated marketing to make that connection by emailing or texting anything, from updates to class additions. Don’t forget to call them or send them a message on social media, too. When you build that strong connection, you get a client for life!

Promote your rewards program

Do you have a rewards program to show your loyal customers the love? Use it to set yourself apart from your competition! Let intro clients know about this added value so they stick with you, rather than jumping to someone else’s intro offer.

How does it work? Clients perform certain actions to earn points towards rewards. So, when a client refers a friend, leaves a review, reaches a milestone (100, 500, 1,000+ classes), makes specific purchases or takes your virtual or on-demand classes, they’re earning their way towards prizes or discounts. What can they earn? Here are some ideas:

• Discounts for in-studio, outdoor, or virtual memberships
• Free on-demand video classes or services
• Discounts on merch or rental equipment
• Custom prizes or entries into a monthly draw

Letting them know the intro offer is expiring

By automatically sending an email, text, or push notification, you can launch a retention campaign to keep those first-timers. WellnessLiving offers the tools to contact your clients quickly and professionally so you stay top of mind:

• Send a branded email notification when their intro special is about to expire.
• Reach them via text with links to sign up for workshops, events, classes, or meditations.
• Use push notifications so they never miss the info they need.
• Leverage the lead capture widget to send automatic emails once a form is filled out.

How do people find your offer?

Nobody will take part in your offer if they’ve never heard of you! Spread the word far and wide about everything you provide, including your intro offer. The more people who hear about your business, the more takers you’ll get. Use every avenue available to you to get the word out and attract new customers to your business:

• On your website: Make your intro offer loud and proud as a call to action! Use WellnessLiving’s scheduling widgets so it’s easy for people to find and book right from your website.
• Use social media: Boast about your offer on your Facebook cover photo, include it on your Instagram bio page, post about it, and create short videos to promote it to your community.
• Reserve with Google: Get your intro offer noticed on Google in your directory listing, so clients can find and book your virtual or in-person services right from Google Maps or web searches.
• Postcards: Go the extra mile by delivering your message right to their door using WellnessLiving’s direct mail marketing tools to send intro offers via postcards. Reach people who have signed up to your email list at tradeshows or on your website to get the attention of an already interested audience.

Let’s make a deal

Say goodbye to customers who go from one into offer to the next! Make them clients for life with the tools to take it one step further. Use your intro offer to get their foot in the door, encouraging them to try out what you do best. Make the process simple and gather as much info about them as you can. Follow up, motivate them with your rewards program, and keep building that crucial connection.

Get your intro offer to convert sales by making the most of all that WellnessLiving has to offer. We’ll even track first-timers, restricting them to one intro offer before they’re required upgrade their membership. We’ve got all the expert tools you need to build loyalty and long-term business with your introductory offer.

How else can WellnessLiving help manage your business? Book a no-commitment demo with WellnessLiving today to learn more!