Fitness Trends for 2024: How to Adapt and What to Expect

It’s another exciting year for fitness industry growth. The most popular new fitness trends in 2024 will revolve around improving mental health through exercise and looking at fitness in a holistic way.

Why is the fitness industry growing? In recent years, we’ve learned more about how stress and isolation affect our health. Exercise can improve your physical and mental wellbeing, so now, fitness is also seen as a lifestyle.

This new approach to fitness means meditating and paying attention to what you eat as well as exercising. With that in mind, it’s easy to see why the boutique fitness industry is growing.

There are a lot of new fitness trends to look forward to. A number of 2023 reports and recent forecasts give helpful insights into what to expect in 2024.

In this article, we discuss what you need to know about the top trends so you can win over new clients and meet loyal members’ needs.

Exercise for mental health and wellbeing

The latest fitness trends might look familiar. For example, as a fitness business owner, you understand the link between exercise and mental health.

The American College of Sports Medicine (ACSM) reports that exercise for mental health is one of the top 10 fitness trends for the first time this year.

In fact, a 2023 Peloton survey revealed:

• Around 66% of Gen Z exercise to improve mental health.
• About 49% of Gen X and 40% of Baby Boomers do the same.

The mind-body connection is important across generations. That same Peloton survey found:

• 90% say being active impacts their emotional and mental health.
• 88% say their mental and emotional health impacts their physical activities.

It’s crucial to create a positive environment for your clients and staff. That means giving them the support and resources they need to grow and achieve their fitness or professional goals.

What to consider when catering to mental health-conscious clients

Mindfulness and relaxation can improve your workouts

Yoga and meditation help the mind-body connection, reduce stress, and increase mindfulness even outside of the gym. Yoga also improves body awareness and self-confidence, making other workouts better and more fun.

With increasing awareness around why strength training is important, flow and power yoga classes are becoming more popular.

On recovery days, restorative yoga is the perfect activity to let the muscles rest between more intense workouts.

Meditation and restorative yoga promote recovery and mental wellness, creating a strong foundation for an active lifestyle.

Recovery is gaining popularity

In previous years, recovery seemed exclusively reserved for athletes. Now, foam rolling, ice baths, and more are becoming common practice for active people in general.

For every 7-10 days of high-intensity training, you should take one recovery day, according to the American Council on Exercise. Muscles need days off so they can grow and recover from the stress of training. It’s also important to take a mental break and listen to your body’s cues.

Since overall life expectancy is generally higher now, people also care about staying physically active for years to come. Rest is a must for longevity and staying mobile.

A holistic approach to wellbeing

Gen Z is a big reason for the shift to holistic thinking. They’re focused on mental wellness and a sense of community instead of the fad diets and “bikini body” promises of previous generations.

Weight loss and appearance are still important to Gen Z. In fact, “improving appearance” is among one of their top reasons for working out. Gen Zers want to increase muscle and understand why strength training is important. However, they also prioritize benefits like reduced stress and improved mental and emotional health.

Building a sense of community

Over the last few years, the pandemic and feelings of isolation have affected everyone. But Gen Z was hit particularly hard.

Feeling less isolated was one of the most important benefits for 58% of respondents to a 2023 Peloton survey. Around 80% of respondents said lower stress levels were a top priority.

It’s easy for your clients to feel camaraderie when they attend in-person classes and encounter the same people week after week.

If you offer virtual classes, you can also incorporate social features into your app or platform to promote a sense of community. Your clients can benefit from interacting with others who share their goals and a passion for fitness.

Wearable technology is here to stay

According to the ACSM’s Health & Fitness Journal, wearable technology has been a top-three trend since 2016. Their Worldwide Survey of Fitness Trends found that wearable tech is the number one trend for 2024. It’s no wonder why considering the following facts:

• Globally, in 2023, over one billion people were wearable tech users.
• The fitness tracker market is expected to be worth $192 billion by 2030.
• That includes 70% of Gen Z and 57% of millennials who own fitness trackers.

Wearable tech helps users set and achieve measurable goals and track progress.

How wearable tech works as part of a holistic health approach

Smartwatches are a popular way to track performance and progress. Smart (biometric) clothing also offers innovative and comfortable ways to track fitness metrics.

Sensoria’s smart socks, for example, have microsensors that track where runners put the most pressure on their feet. Meanwhile, Ambiotex’s smart shirt tracks heart rate variability and stress levels.

Understanding the bigger picture of fitness with these metrics—and others like sleep quality—leads to more accurate progress tracking. Wearable tech an important part of a holistic approach to fitness.

Reaping the benefits of heart rate monitors

Heart rate monitors track stress, exercise intensity, and pulse.  They also let you know if you’re exercising in your target heart zone.

Many of these devices connect to mobile apps so you can see patterns and track your progress. Even Meta Quest has its own heart rate feature that connects to iOS and Android.

Clients who do interval workouts and sprints can really reap the benefits of heart rate monitors by tracking time spent in target zones and how long it takes for their heart rate to go back to its resting rate.

Consider working with trainers who specialize in intensity training. You’ll give clients a chance to really optimize their workouts.

Mobile exercise apps for busy schedules

Surprisingly, this is the first time that mobile exercise apps have been in the ACSM’s top 10 trends. To tap into this trend, try a hybrid model that caters to clients who want in-person and online classes.

If your fitness studio offers a wide range of online classes, you’ll likely attract gen Z clients too.

Remember that even clients who prioritize fitness can have trouble finding time to work out. This is another reason why exercise apps are so prevalent. Offer on-demand classes so your clients with busy and sometimes unpredictable schedules can still squeeze in a workout.

Peloton reports that most fitness app users (37%) exercise in the early morning before 9 a.m. 27% work out in the morning after 9 a.m., and 30% work out after 5:00 p.m. With that in mind, try to make your live virtual classes available for clients during peak times.

You can also use your mobile app or platform to track behavioral data and determine the best times for any live online classes.

Work with certified trainers

The certified fitness professionals you work with give your studio credibility. They can also grow your business by offering personalized training.

If you have trainers who specialize in workouts for older adults, you’ll be able to attract and retain those clients too.

No matter their expertise, be sure to support your instructors with continuing education. Their new skills will benefit your clients, staff, and company culture.

Certified trainers can create programs for your clients based on age, lifestyle, and goals. Therefore, your clients are more likely to see results and stick with your studio.

Continuing education for trainers also helps with networking. This means your trainers can collaborate with other professionals like dietitians and nutritionists to potentially deliver holistic programs to your clients.

Looking to expand your audience? It’s important to note that 68% of Gen Zers who aren’t active yet want to try working out at home before going to a fitness studio. Additionally, Les Mills reports 50% of Gen Z have the desire to exercise regularly but need help to get started.

Personal trainers can help these potential clients get started in a less intimidating 1:1 setting.

Understand the latest fitness trends to grow your business

Tapping into these exciting new trends will set you up for success in 2024 and beyond. To make staying ahead of the curve easier, you need a software solution that’s versatile and easy to use.

WellnessLiving’s all-in-one business management software can help you tap into these trends and grow your business.

You can track client progress, offer on-demand online classes, and more. Make 2024 a year of major growth for your business. Get started and book your no-commitment demo today.