7 Ways to Boost Your Social Media Presence
Are you social media savvy? Social media is where businesses get found, reputations are built, and how loyal clients can stay up to date with your studio. Are you reopening after COVID-19? It’s time to get social! Get attention for your business, draw in new clients, and showcase your reopening by making the most of your social media accounts.
Read on for our expert tips and tricks to build your business through social media.
Where will you post?
1. Create a game plan
Each medium is a little different. Start by checking out industry posts and your competition’s feeds to get an idea of what works best on each platform. Think about where you’ll find your target audience to create specific content. Next, create a plan that complements your brand and reinforces your message.
What type of content will you post? Here are a few suggestions to get you started:
- Posts that promote your interesting and informative blogs
- Relevant reposts during the week like #tiptuesday, #throwbackthursday, or #fridayfeeling
- National days of fitness, nutrition and other fun celebrations
- Contests or games
- Staff profiles
- Photos or video tours of your new layout after reopening
- Announcements of any news you can share
Here’s a social media pro-tip: Create a library of content ahead of time so you can schedule accordingly, spread out related content, and avoid scrambling for last-minute posts. The more organized you are, the more success you’ll see!
2. Repost and feature your customers
Engagement is the name of the game! Social media is based on everyone being… well, social! The more interaction you can encourage, the bigger your social circle gets and the more attention you get for your business. So, get your audience commenting, sharing, and reposting your content to see your reach skyrocket and your audience grow!
How can you get your clients to do the work for you? They love to see themselves! Profile clients, share their stories, celebrate their successes and repost their content to keep them interested, engaged, and invested in your business. More clients will want to be featured and tell their friends when they see how much you value and support your clients!
3. Celebrate your staff
It’s not just about your clients – your team has a story to tell, too! Make your team your company’s ambassadors by relating them to your audience. Let them make their own connections and form bonds through social media so clients know the faces of your business.
Start by profiling your team, bragging about their accomplishments, and sharing positive feedback about your staff. It’s great for your team morale, it shows that you’re a business with heart and it makes people want to meet the superstars you’re introducing. Everybody wins!
4. Share video clips of classes or services
What’s the best way to get people excited to give you a try? Show them what they’re missing! Sharing clips of your online or in-studio classes is a great way to attract new business.
- Got a new class to promote? Post a teaser video on Instagram!
- Bringing back an old favorite? Post footage from a past class to build excitement.
- Want to boost your online attendance and get new members? Offer a free trial class on YouTube to fill your classes and draw in a whole new crowd.
5. Make booking easy
Social media is a dream for marketing, but it can also make you money! Did you know you can offer booking through your social media accounts? With Facebook (not to mention through your website directly), WellnessLiving’s widgets can help you get business instantly. Get set up with a fully customizable widget so your clients can have direct access to booking classes, scheduling appointments or learning more about your business.
So, as people are checking their feeds and looking at your content, they can get registered with just a few clicks. Use social media to the fullest to watch your bottom line grow!
6. Reward for sharing reviews on social
Make it worth their while to review your business! Encourage your clients to brag about you by rewarding them for their loyalty. Word spreads fast on social media and referrals are priceless.
Work on getting the word out through third-party endorsements—like your best clients! Offer incentives like free merch, VIP perks, free classes, and more. People trust people, so get your business noticed with rave reviews from your clients and then share them through your channels for maximum exposure!
7. Promote your refer-a-friend program
With so many eyes on your posts, use social media to promote your programs, and get even more attention! Get your clients referring their friends by promoting your refer-a-friend program. Why wouldn’t your happy customers want to share their great experiences with everyone they know? Offering clients incentives to promote your business is a strategy that builds your community and profits, so reward referrals with prizes or loyalty points to give your clients a little extra motivation.
Did we mention that WellnessLiving offers a loyalty rewards program that’ll get your clients excited? Get set up with us, and your clients can track and monitor points simply, earning rewards as they go. Promote your rewards and referral programs on social media to get the attention your business deserves!
Get in on the social scene
Social media is the most effective way to get your business seen by strangers, talked about by your fans, and to up your attendance. Use your social media accounts to connect with your community, attract new clients, promote your programs, and show the appreciation you have for your team. Get the tools you need to use social media and build your business like a pro!
Speaking of tools… We’re the experts! From social media to automated marketing to client and staff apps, we’ll get your business to the next level. How else can WellnessLiving help manage your business? To learn more book a free, no-commitment demo with WellnessLiving today!