Learn What to Sell (And How) With Your New Online Store
Last Updated on 3 March, 2026
You are good at what you do. That’s why you’re in business! Whether it’s operating a gym, running a massage studio, or teaching dance lessons, you’re a master of your trade. But, retail? That’s a whole other ballgame. But it’s one you shouldn’t be missing out on.
With the fitness food and beverage industry seeing consistent growth in past years, and fitness clothing showing a similar pattern, now’s a better time than ever to stock up on merchandise at your wellness business.
Maybe you’re hesitant to offer retail at your business, or maybe you’ve got some stuff in the lobby, but you haven’t taken the next step of building out your online store. But with WellnessLiving, it’s easier than ever to get the retail side of your business off the ground and bring in regular cash flow.
Imagine how much revenue you could bring in if your studio were open 3-4 hours longer each day. With an online store, clients can make purchases anytime, anywhere, which can bring in more revenue for your business without you having to lift a finger.
Supply the Right Stuff
Before building out your online store with WellnessLiving, you’re going to need to decide what you want to sell. Understanding what your clients want can be as easy as asking! Ask clients what products would be helpful to provide or what kind of gear they’d want to wear.
Talk with your team, as well. You and your team are experts in the wellness industry, so it’s likely you’re recommending certain supplements or products to help your clients live a well-rounded, healthy lifestyle. For example, if you’re a massage studio, you may find yourself regularly recommending specific essential oils or foam rollers. If you offer those products on your online store, you make it even easier for your clients to purchase them, and you can benefit from the transaction as well.
Make It Easy to Buy
In today’s society of online shopping and quick purchases, people don’t just want a hassle-free buying experience — they expect it.
When designing your online store, be sure to give clients a quick and easy way to make a purchase, like WellnessLiving’s Quick Buy option. Shoppers can make a purchase without ever having to leave your schedule interface. So, if they book a spot in your kickboxing class, they can easily purchase a new pair of gloves right there in the same window.
Go Mobile
The average smartphone user spends more minutes online via their phone than on their desktop. And when it comes to building out your mobile purchasing, there are two important things you’re going to need: a mobile-responsive website and an app. The split between mobile purchases on a webpage and on an app is nearly 50/50, so it’s equally important that both your website and your app are convenient and user-friendly.
Lucky for you, WellnessLiving handles both. You can add products to your online store directly through your WellnessLiving account, and our Achieve Client App allows members to make purchases with just a few swipes of the finger.
Promote Your Merchandise
Once you’ve stocked the right stuff and optimized your online store, you’re going to need to get people excited about what you’ve got to sell. First, start with your team! Get your staff wearing the latest gear with your business’s name on it so your members can see what you have to offer and get excited about it. Make sure your team is well-versed in the products you offer, too, like supplements, equipment, etc., so they can make the best recommendations to your clients.
Mobile marketing and email campaigns can be great ways to get the word out about your gear, as well. Send members a text message about a weekend flash sale or send clients an email showcasing the newest gear that just arrived. WellnessLiving offers all types of marketing campaigns that you can easily set up and send out to drum up excitement for your mobile store.
Getting additional revenue for your business through an online store is easier than you think! And when you schedule your free demo with our team, we can walk you through exactly how to set up retail for your business.
❓ Launching Your Online Store: FAQs ❓
Start with products your clients already use or ask about. Popular options include fitness gear, recovery tools, supplements, and branded apparel. Selling recommended items makes it easier for clients to purchase what supports their wellness routine.
An online store allows clients to purchase products anytime. This extends your sales hours beyond studio visits. Retail sales can become a steady secondary revenue stream without requiring additional staff time.
Keep purchasing simple and quick. Provide clear product descriptions and simple checkout steps. Convenient purchasing increases the likelihood that clients will complete their orders rather than abandoning them.
Many customers browse and shop from smartphones. A mobile-friendly website and app improve accessibility and convenience. When purchasing is easy on mobile devices, clients are more likely to buy products regularly.
Start by educating staff about the products you sell. Encourage them to recommend items during sessions or classes. Promote merchandise through email, social media, and in-studio conversations to build awareness and interest.
