12-Day Holiday Revenue Boost Sprint and Pre-New Year’s Plan

Last Updated on 3 December, 2025

A simple marketing and booking sprint for gyms, Pilates, yoga, and fitness studios.

The final two weeks of the year are sneaky powerful. People are wrapping up budgets, thinking about New Year goals, visiting family, and looking for “fresh start” energy. That means you’ve got a holiday window to drive bookings now and stack momentum for January. 

 This 12-day sprint is built for real studio life: quick to launch, low-lift to run, and designed to fill classes, sell products and passes, and grow your membership before the New Year rush.  
 
To round things out, we’ve followed up the 12-day sprint with a pre-New Year’s transition plan. That’s because the stretch between Christmas and New Year’s, when people are off work and back from holiday travel, can be an ideal time to connect.  

 How to use this plan 

This plan is designed to be easy for busy studio and gym owners. Run one mini-promo per day for 12 days from Dec 12 to 23, or spread them out across December as you see fit.  

• Each promo takes only 15–30 minutes to set up. 
• Keep every offer simple, with a clear deadline and call-to-action (CTA). 
• Stick to your best-performing social channels (or email and SMS) and target promos to avoid inundating your audience.  
• Use a software system that makes it easy to coordinate your promos and marketing.

 Ready to get started? Let’s go.  

Day 1: Bring-a-friend bonus day 

It’s always easier to start a new gym or class when you have a friend to go with you, so let’s start this sprint with an offer that capitalizes on that. The holidays are also a great time to connect with friends or family that your clients haven’t seen in a while.

• Offer: Members bring a friend free today, plus get a bonus guest pass for a future day.  
• How to run it: Make guest booking effortless and capture their contact info, then follow up with a warm intro offer within 24 hours. Market this one a day or two in advance so people can plan to bring a friend.  
• Why it works: Fills classes fast and brings in leads who already trust your studio through a friend. 
• Copy idea: “Bring a friend today, plus members get a bonus guest pass for future days. Your friend’s class is on us as a welcome to our studio. Give the gift of quality time this holiday season.”  

Day 2: Two-week “finish strong” pass 

Encourage your clients to run this sprint alongside you and finish strong in the last weeks of the year. This is also a great way to help build commitment to classes during a busy time.

• Offer: A limited-time pass valid through Dec 31 (ex: 14-day unlimited or a 4-class pack). 
• How to run it: Post it once, email it once, and keep the expiry front and center so people use it immediately. 
• Why it works: Short commitments feel doable in December and drive near-term attendance. 
• Copy idea: “Finish the year strong. Two-week holiday pass drops today only. Make time for yourself this holiday season.” 

Day 3: Flash “try it” offer 

Speak to those new to town, or simply new to you! Creating urgency is the name of the game for this one, especially, so make sure to pick an offer that you know they can’t resist. You may even be able to reach out to other local businesses to take advantage of the offer and introduce a whole new set of clients to your services.

• Offer: A 24 promo bundle for clients or scoop a great deal (Example: 3 core classes for a special price or 2 private training sessions at a small discount).  
• How to run it: Social or email with a single CTA to buy and book right away. 
• Why it works: Tight deadlines convert fence-sitters quickly before holiday distractions peak. 
• Copy idea: “New here? We recommend [your favorite restaurant] and our Yoga for Holiday Meals class. Special bundle offer for today only!” 

Day 4: Holiday stress-relief pop-up 

Speaking of getting the community involved, you can host a pop-up shop or holiday craft fair! Invite other small businesses and local artists to sell their merchandise and crafts, while you teach a free sample class and promote an upcoming class.

• Offer: Spotlight or add one seasonal “reset” class (restorative yoga, recovery Pilates, mobility, calming barre) with a small booking perk for today only. 
• How to run it: Name it something holiday-specific and push a simple “book today” bonus like priority spots or a mini add-on. 
• Why it works: Feels timely and helpful, is a friendly hook for newcomers.
• Copy idea: “Don’t miss our holiday pop-up craft fair! Check out local artists and don’t miss our [holiday class].”

Day 5: Holiday gift card push

Most people are looking for gifts this holiday season, so don’t make it hard for them! Make sure your gift cards look festive and are always at the checkout so you can remind people about them. Offering digital gift cards is another great time-saving feature for your clients.

• Offer: Gift cards with a limited-time small bonus (ex: buy $100, get $120). 
• How to run it: Offer 2–3 preset amounts and remind people it’s instant delivery for last-minute gifting. 
• Why it works: Easy revenue now that turns into January visits later. 
• Copy idea: “Give wellness in 30 seconds. Gift cards delivered instantly.” 

Day 6: Member appreciation treat day 

While you’re pursuing new clients, don’t forget about those that already support you! Get them in on offers that are designed just for them. This could also be the day that you send out holiday cards (in person, SMS, email, or direct mail) to thank them for being part of your studio’s family.

• Offer: Anyone who books today gets one free perk (free add-on, January guest pass, small credit). 
• How to run it: Pick one perk only and make it automatic so it doesn’t add admin. 
• Why it works: Small appreciation boosts loyalty and holiday attendance. 
• Copy idea: “You show up for us all year. Today, we want to give back.”

Day 7: After-work class fill 

People’s schedules are often different around the holidays, and they may not be aware of all the great classes that they could take. That means your usual slow days might not have to be.

• Offer: Choose one evening class next week for a one-night perk tied only to that slot, such as a $5 gift card. 
• How to run it: Announce early in the day, cap spots, and keep the perk specific to that class. 
• Why it works: Targets a slow attendance spot without training clients to wait for discounts. 
• Copy idea: “This after-work class is getting a limited-time glow-up. Grab your spot before it’s gone.” 

Day 8: Referral mini-challenge 

Your clients are getting to go to lots of holiday parties and meet up with old friends this week, which gives them a lot of opportunities to spread the good news about your classes. Give them a promo that doubles as an icebreaker for them at the work holiday party.

• Offer: If clients refer a friend this week, they get a credit or a bonus.
• How to run it: Give members a one-line DM/script to forward and make redemption simple. Give them more than just a day to fulfill this offer, to maximise potential.
• Why it works: Referrals spike when people are social and thinking about New Year goals. 
• Copy idea: “Do you know a friend who would love our studio? Bring your workout bestie. Get rewarded for every friend you refer this week.” 

Day 9: Holiday retail or add-on bundle 

As the holidays creep nearer, the rush to find the perfect gift intensifies. Don’t let them forget about any cool merchandise that you have for sale! You may even want to create special, limited-run holiday versions of your regular branded products so clients can show their holiday spirit.

• Offer: Bundle a small retail perk with a class pack purchase or a quick add-on deal at checkout. 
• How to run it: Keep it simple with a small discount. “Buy merch with your class pack and get 10% off your purchase today.” Promote it only once. Bonus points for stocking up on some impulse-friendly treats, like hand-bands, sunglasses, or sweet snacks.  
• Why it works: Increases average spend per client with minimal discounting. 
• Copy idea: “Book your class pack, treat yourself while you’re at it.” 

Day 10: Last-minute gift pack 

For those who are truly down to the wire, you need to offer instant turnaround. You need to have digital gifts available. Create a festive infographic for the receipt email, so the recipients feel special and clearly understand the value of what they’ve been given.

• Offer: A giftable class pack with a holiday name and instant delivery. 
• How to run it: Highlight speed and last-minute gift potential, and make buying a one-click flow. 
• Why it works: Captures procrastinators who want a thoughtful gift fast. 
• Copy idea: “Last-minute gift, zero wrapping. Send a class pack in seconds.” 

Day 11: New-year priority waitlist 

It’s that time of year when people start to plan out their New Year’s resolutions, and you want to make sure you’re one of them. Help your clients to put their best foot forward by getting on the waitlist for your most popular classes in January.

• Offer: Early-access list for January programs, challenges, or high-demand classes. 
• How to run it: Frame it as first-pick access with limited spots and a clear sign-up link. 
• Why it works: Builds January demand now without discounts. 
• Copy idea: “January spots are warming up. Join the priority list first.” 

Day 12: Year-end wins and shout-outs 

You made it! It’s time to celebrate not just yourself, but also your clients. This is a wonderful way to build your community and the confidence of newer students. Don’t forget to ask for permission to share these wins on your social media feeds; some clients may only be comfortable with an in-studio wins board.

• Offer: Invite clients to share one 2025 win and get a small bonus (guest pass, giveaway entry, small discount, etc). 
• How to run it: Ask today via email or social, then feature wins in your next newsletter and social stories. You don’t have to feature everything.  
• Why it works: Ends the sprint with community energy and social proof that drives retention. 
• Copy idea: “Tell us your 2025 win. We’ll celebrate you (and surprise you).” 

Your pre–new year’s transition plan  

If you choose to run your 12-day holiday sprint earlier in December, then we recommend following up with a slower-paced New Year’s transition plan. People are still in resolution-mode and thinking about the year ahead. You can capture that energy with a thoughtful marketing plan.  

Here’s a simple outline:   

• Dec 26–27: Holiday break booking nudge. This is a warm, low-pressure push aimed at people who are off work for the week. Highlight a few “feel good” classes and make booking one-tap easy. If you want a perk, keep it small: “Book this weekend and get a bonus guest pass for January.” 
•  Dec 28–29: New-year kickstart waitlist reminder. Re-surface your January waitlist or challenge again. Share a quick teaser: schedule, theme, and why spots are limited. No discount needed, just urgency and clarity. 
• Dec 30–31: New year kickoff and lock-in. Drop one energizing, resolution-ready message across every channel: “Your New Year starts here. Book your first January classes now.” Frame it as the easiest first step toward their goals, add a hint of urgency (“Spots are filling fast”), and keep the CTA singular and direct so they can commit in one click. 

Finish the year strong, start the next one ready. 

Running a studio in December can feel like juggling fireworks. Staff schedules change, clients are traveling, and you may have your own holiday plans to contend with. That’s exactly why this sprint matters. It gives you a simple daily rhythm that keeps your business visible and your community connected. 

None of your promo ideas need to be perfect. What matters is showing up consistently and making it easy for people to say yes right now.

Each small promo is a nudge that reminds clients you’re here and helps them stay on track through the holidays. When you stack twelve clear, timely reasons to book, buy, or share, you can hit December revenue goals (or exceed them!), plus build your momentum for January.  

You’ve earned the right to lead with confidence. By New Year’s Day, you’ll feel the difference: a fuller calendar and the kind of steady energy that makes January feel exciting instead of stressful. 

Bonus tip: Choose a software partner that simplifies your marketing and client retention

The holidays can be chaotic and stressful, but they don’t have to be. Utilize tools that are designed with your small business and client in mind, so that you can spend your time and energy where it counts.

WellnessLiving provides all-in-one software solutions for fitness studios, wellness centers, salons, and education providers all over the world. Want to make sure you get everything you’ve asked for this holiday season? Book a free, no-commitment demo with WellnessLiving today.