10 Fitness Business Podcasts You Should Listen To
Over the years, podcasts have grown in popularity as a source of entertainment and education. At the moment you’ll find more than 2.3 million podcast shows, which is up significantly from 550,000 podcasts in 2018.
Podcasts can be an essential learning tool for anyone, especially fitness business owners. In the fitness industry, podcasts serve as a great platform for expert hosts to interview other successful fitness professionals, where you can learn about unique perspectives, strategies, and tips to grow your business.
Podcasts are also very accessible, meaning you can listen to them from anywhere—like during your morning run or while driving to work. What should you listen to? To help you out, we’ve compiled a list of 10 fitness business podcasts to get you started…
Fitness Career Mastery with Barry Ennis & Shay Kostabi
4.9/5-star rating on Apple = 64 ratings
Who are they?
Meet Barry Ennis and Shay Kostabi. This husband-and-wife team are both international fitness consultants and fitness training experts. What is their vision? To elevate the fitness industry and create a world where fitness entrepreneurs are valued for the amazing work that they do.
With 145 episodes dating back to October 2017, this podcast aims to educate, empower, and inspire through conversations with many leaders in the fitness industry. Barry and Shay don’t interview guests who turn the episode into a sales pitch. Instead, each expert provides concrete and actionable steps with proven roadmaps to help you build a successful and sustainable career as an entrepreneur and fitness business owner.
According to many of their listeners, Fitness Career Mastery is “binge-worthy.” Other reviewers mention this podcast has had an incredible impact on their life.
Check out this episode featuring Live Your Dream alum, Cory Sterling—a lawyer and founder of Conscious Counsel, a law firm that works with many clients within the fitness industry. Other examples of titles include:
- Learning to Speak the Language of Your Ideal Customer
- Why Your Purpose is the Key to Greater Focus, Motivation, and Life & Business Success
- The Secret Formula that Gets Clients Hooked on Your Workouts
The Fitness Business Podcast with Dori Nugent, Sarah Pellegrino, Chantal Brodrick, and Jason Stowell
4.9/5-star rating on Apple = 44 ratings
Who are they?
The Fitness Business Podcast is a weekly show that helps owners, entrepreneurs, managers, and trainers run their fitness businesses like a pro. The podcast covers 15 topics, spanning club operations, social media, leadership, sales, personal development, and retention.
Unlike most podcasts, this one is hosted by four knowledgeable hosts:
- Dori Nugent is the main weekly host.
- Sarah Pellegrino is the value proposition host.
- Chantal Brodrick is the educational intensive host.
- Jason Stowell is the thinking ahead host.
Each host provides their own unique perspective to the podcast, as they interview leading fitness business experts, authors, coaches, and owners.
The Fitness Business Podcast started in 2015 and has been downloaded over 800,000 times. There are many key takeaways listeners get from this show, including expert advice on specific topics, book recommendations, and three take-home action steps. They are known for their themed shows, such as The Trenches, where business owners share specific strategies that have had a big impact on their business.
This podcast is an invaluable source of info for fit pros at every stage of your business. Some listener reviews even said they don’t know if they’d still be in business if it wasn’t for The Business Podcast. Wow! That’s some praise.
Now check it out for yourself. Here are some of their latest episodes:
- In The Trenches: Re-igniting and Re-Engaging Members
- Building a secondary income for Fit Pros
- The Future of Fitness Technology
Fitness Marketing Mastery Podcast with Debra Atkinson
5/5-star rating on Apple = 7 ratings
Who are they?
Fitness Marketing Mastery Podcast is hosted by Debra Atkinson—a wellness coach and fitness expert with 35 years of experience. She’s the founder and creator of Flipping 50 Specialist program and has been an international presenter for canfitpro, IDEA, and the International Council on Active Aging. She has written four books, including The Dollars and Sense of Selling Exercise: Promoting Personal Training with Integrity.
With nearly 100 episodes recorded since July 2020, Atkinson has been busy. With years of firsthand experience on topics like email marketing, content marketing, social media, direct response copywriting, and customer acquisition, this podcast is all about taking your marketing strategy for your fitness business to the next level.
Check out some of the latest episodes:
- You Want to Wake Up to These Kinds of Texts and Emails
- 3 Reasons Your Social Media Isn’t Working
- How Long Does It Take to Do Weekly Fitness Marketing?
Two-Brain Radio with Chris Cooper
4.7/5-star rating on Apple = 71 ratings
Who are they?
Chris Cooper turned his struggling gym into a success, and now his multi-million dollar mentoring company, Two-Brain Business, has helped more than 2,000 gym owners earn more profits. Cooper’s current goal is to help 1 million entrepreneurs find success, and his podcast, Two-Brain Radio, presents the best of the business world and fitness industry.
Cooper has hosted at least two shows a week since 2015 for a total of 641 episodes. This podcast is great opportunity to learn from Cooper and other experts in the fitness industry about all things associated with becoming a successful fitness business owner. Since its inception, there have been various themed episodes, including:
- Monday shows, which are all about marketing and success stories from Two-Brain clients.
- Thursday shows dedicated to self-improvement, profitability, best practices, business, and actionable advice.
- Food for Thought Friday, which is one to five minutes episode clips with thought-provoking questions for the listeners.
With Two-Brain Radio, Cooper has helped countless fitness pros improve their business. Some listeners even call it, “a can’t miss podcast.” What episodes should you check out? Here are some of the most recent episodes:
- The Guy Who Bought a Gym During the COVID Shutdown (Epic Comeback)
- Raw and Real: Gym Owner’s Greatest Fears Revealed to Peers—and Staff!
- Building Staff Relationships to Create Careers—and Revenue
WIFA Waves Podcast with Lindsey Rainwater, Jennifer Halsall-de Wit, and Morgan Hills-Adetoye
5/5-star rating on Apple = 8 ratings
Who are they?
WIFA Waves is the official podcast of the Women in Fitness Association—a global association dedicated to help women rise to the fullest potential in both life and business. This podcast supports the who, what, and how of the career trajectory of women in the fitness industry, and is hosted by:
- Lindsey Rainwater, WIFA’s founder and CEO
- Jennifer Halsall de Wit, WIFA’s COO
- Morgan Hills-Adetoye, WIFA’s global director of experience
WIFA Waves is a bi-weekly podcast that began in June of 2020 and each episode aims to inspire and empower women through all stages of fitness business ownership, motherhood, and life. Check out this episode with an interview from Live Your Dream alum, Lori Patterson—the CEO of VicteliB and creator of the nationwide, group personal training program, Boot Camp Challenge® (BCC).
Secrets to their Fitness Success™ with Sean Greeley
5/5-star rating on Apple = 37 ratings
Who are they?
Secrets to their Fitness Success™ is hosted by Sean Greeley, a business coach, founder, and CEO of Net Profit Explosion (NPE)—a leading fitness business coaching company, helping over 45,000 entrepreneurs in 96 countries increase profits in their business. Sean is also a Live Your Dream alum and one of WellnessLiving’s expert business coaches.
Since 2019, Secrets to their Fitness Success™, Greeley has interviewed top fitness business owners and industry leaders from around the world as they share strategies and step-by-step systems to create a highly profitable business. Reviews credit NPE’s podcast for providing great information that has been invaluable to advancing their career in the fitness industry.
Want to check out an episode? Listen to this one featuring WellnessLiving co-founder and CEO, Len Fridman.
The GSD Show by Loud Rumor with Mike Arce
4.9/5-star rating on Apple = 67 ratings
Who are they?
Mike Arce is the CEO of Loud Rumor, a marketing agency focused on helping fitness studios and wellness companies grow and scale their businesses. He also has experience as a fitness business owner and manager. As the host of The GSD Show by Loud Rumor, Arce invites guests who have mastered the most common challenges in the fitness industry.
The GSD Show recently reached the 100-episode milestone after the podcast was first released in May 2016. Arce covers a wide range of topics, spanning sales, marketing, culture, leadership, retention, franchising, and more.
Some listeners say the show is, “a must-listen for all studio owners,” “a blueprint to success,” and “especially (valuable) if you’re running or starting a fitness business.” Many conversations dig into real-life success stories and proven strategies from fitness business experts. Cory Sterling, again, is also featured in two episodes:
Check out other GSD Show episodes below:
- 80+ New Fitness Studio Members Every Month
- The Spousal Objection: How to Respond to Prospective Member Objections
- From $70 to Over $100K a Month in Just 1 Year: Interview with Shaun Wardle of D1 Boise
The Masters in Fitness Business Podcast with Jim Adams
4.9/5-star rating on Apple = 32 ratings
Who are they?
WellnessLiving partner, the Fitness Business Association (FBA), formerly The Association of Fitness Studios (AFS), supports the fitness community through world-class business education and virtual conferences. Since June 2018, the FBA has also launched a podcast, Masters in Fitness Business Podcast, hosted by Jim Adams—an entrepreneur, fitness expert, and popular speaker.
With bi-weekly conversations with insightful expert guests, the Masters in Fitness Business Podcast recently reached 100 episodes and is going strong. Every podcast brings you results-driven, actionable takeaways to help your fitness business thrive. Listeners appreciate how the podcast discusses important metrics like pricing, membership numbers, and average client value. Here are a few episodes to get you started:
- Leadership, Habits, and Experiences
- Franchise, your brand, or someone else’s, is it right for you?
- What is the right technology needed to succeed in the fitness industry now?
Studio Grow Podcast: Ready. Aim. Empire. with Lise Keucker
4.9/5-star rating on Apple = 63 ratings
Who are they?
The Studio Grow podcast: Ready. Aim. Empire is hosted by Lise Keucker—one of WellnessLiving’s health and wellness industry-leading business coaches. Lise has a reputation for taking a failing fitness studio and turning it into a multi-state, seven-figure, empire. As the founder of Studio Grow, Lise has helped over 42,000 studios scale their business.
Ready. Aim. Empire can help fitness professionals grow every part of their business. In this podcast, Lise interviews incredible fitness experts and covers a wide range of topics, including building and training an amazing staff, retooling your pricing and packaging structure, learning the data behind your business, marketing strategy tips, and more.
This weekly podcast has accumulated up to 473 episodes since starting in August 2016. Listeners call this podcast “life-changing” and “advice every small business owner needs.” Check it out for yourself with a few episodes to get you started:
- The Principles of Profit First
- Talking to Your Landlord
- Building the Perfect Team
- Decoding Facebook Ads
IDEA Health & Fitness Association Podcasts
4.8/5-star rating on Apple = 5 ratings
Who are they?
As another WellnessLiving partner, IDEA Health & Fitness Association is a membership association dedicated to wellness and fitness pros with approximately 22,000 members from more than 80 countries. What’s great is they offer three great podcasts to help fitness business owners succeed:
- IDEAfit PRO SHOW: Hosted by IDEA’s editor-in-chief, Todd Webster, this podcast is perfect for any fitness professional looking to grow their skills.
- IDEA Listen & Learn CEC Podcast: The only audible CEC program to help fitness pros earn credits toward certification renewal.
- Empowered Entrepreneur: A business podcast for fitness professionals hosted by fitness industry veteran, Pete McCall, who offers unique insight into operations, systems, management, marketing, and more.
Each podcast has run periodically throughout the last three years, with a total of 35 episodes with various special guests. Every episode provides helpful and relevant information for the fitness community, and listeners love whenever IDEA releases a new podcast. Here is an episode selected from each podcast for you to enjoy:
- IDEAfit PRO SHOW: Shaping the Next Gen of Fitness Pros
- IDEA Listen & Learn CEC Podcast: Health Parallels from the World’s “Blue Zones”
- Empowered Entrepreneur: Business of Fitness Writing
IDEAfit PRO SHOW
IDEA Listen & Learn CEC Podcast
Empowered Entrepreneur with Pete McCall
Listen and learn with the top fitness business podcasts
In just three years, podcasts have skyrocketed in popularity, and the number of podcasts continues to climb. Podcasts are more than just entertainment, they’re a great way to learn business tips and tricks from experts in the fitness industry.
And the best part is, they won’t take up too much of your time. Simply, listen for 30 minutes a day on your way to work, exercising, or making dinner. At WellnessLiving, we recommend you listen to the podcasts mentioned above and switch to a new one each day.
What are other ways to grow your business? The right all-in-one business management software, of course. WellnessLiving’s platform can help streamline your processes with booking and payment tools, an automated marketing suite, staff and client mobile apps, and more. Book a free, no-commitment demo today to learn more.