Upgrade and Stay Ahead: Fitness Equipment Trends for 2024

As a fitness business owner, what do you look for when investing in new fitness equipment trends for 2024? Something versatile that meets your clients’ needs is always a sure bet. If you have smaller studio space, compact equipment is great too.

You’ll also find yourself thinking about the types of workouts your clients want. Currently, physically active people are looking for interactive experiences, convenience, and help with recovery.

In fact, some of this year’s top fitness trends focused on recovery. The fitness equipment trends for 2024 focus on all of these needs.

One-stop-shop trending gym equipment

Between work, house chores, and family obligations, it can be hard for your clients to carve out time for regular workouts. So, equipment that allows them to do multiple workouts in one area of the gym with minimal setup is ideal.

This is where compact and multipurpose trending gym equipment comes in. Here’s a product that will give your clients an effective workout even if they’re short on time or space:

REP Fitness Adjustable Kettlebells

Cost: $184–197

Weight training is an important part of a well-rounded fitness routine, so every fitness studio should offer weighted equipment.

The REP Fitness Adjustable Kettlebells are great for weighted workouts with added convenience. All you need to do is push and twist the mechanism to switch between five different weight settings on a single kettlebell.

These look and feel like regular kettlebells, but save time and space. They’re especially useful for lifters who want to train using pyramid sets (transitioning between high reps with light weights and fewer reps with heavy weights).

Adjustable weights mean your clients won’t have to worry about lugging multiple dumbbells back and forth after interval or circuit training. Plus, you won’t have to worry about clients waiting around in between sets because of limited equipment.

Compact and Portable Trending Gym Equipment

The most powerful equipment in your gym doesn’t have to be the biggest. Compact pieces with smart technology can offer high-quality and even immersive workouts that get your clients sweaty and keep them engaged with your offerings. Here are a few examples:

MAXPRO SmartConnect Portable Cable Machine

Cost: $749–1,399

The super compact MAXPRO SmartConnect Cable Machine packs a punch. It’s a suitable option for smaller studios. It’s also ideal for clients who want strength workouts without moving around the gym or switching equipment.

Weighing only nine pounds, this cable machine is highly portable but still offers up to 300 pounds of resistance.

You can even set it up on a wall or under a weight bench. Just note that it’s only for concentric, and not eccentric training.

This cable machine is battery-powered, so be sure to have multiples on hand and keep track of their charges. Additionally, it can be used with or without a MAXPRO subscription, which connects to a training app.

Compact cable machines are a sure way to engage clients who want a quick and convenient workout without sacrificing intensity.

Concept2 RowErg

Cost: $990

Offering a range of workouts that cater to different fitness levels, abilities, and even injuries help to create a positive community environment. If your clients need low-impact cardio workouts, a rowing machine is the perfect solution. This particular model, the Concept2 RowErg, is the same one professional and Olympic athletes use.

The machine is lightweight, easy to move, and can be hung up for storage if needed. It tracks calories burned, power output, and pace per 500 meters. As a result, both beginners and seasoned athletes can easily see their progress over time.

NordicTrack S22i Bike

Cost: $1,999

The NordicTrack S22i Bike is considered a top Peloton Bike+ competitor, but at a significantly lower price. This smart bike has 24 resistance levels, a 22-inch tilt HD touchscreen monitor, and more.

With the optional iFit subscription, your clients can go for scenic rides in faraway locales using the Google Maps feature.

The standout feature is the unique incline and decline options. This feature gives you the immersive feeling of riding up and downhill outdoors. The AutoAdjust capabilities move the bike’s parts according to the class instructions and the on-screen scenery and terrain.

The NordicTrack S22i Bike is a compact piece of smart fitness equipment that can liven up your clients’ cardio sessions.  

Pvolve P.Band

Cost: $39.99

Using the right muscles and making sure tension is in the right parts of your body is sometimes easier said than done. Pvolve’s P.Band is an interesting piece of wearable equipment that targets that very issue.

It’s essentially a resistance band connected to two gloves that cover. They also have adjustable wrist straps and cover part of the palms.

With this unique design, the P.Band aims to strengthen the upper body and improve stability and mobility. However, the most important objective is ensuring your arms are pushing you through each exercise rather than your grip.

Fitness professionals and gym goers alike love this resistance band because it’s comfortable but effective.

Trending workout equipment for rest and recovery

Recovery isn’t just for athletes. Everyone needs rest days to let their muscles recover and grow. As gym goers embrace rest and recovery, foam rolling and massagers are becoming more popular. Here are a couple products that reduce muscle stress especially from high-intensity workouts.

Hyperice Venom 2 Back

Cost: $299–349

A heat and massage combo can optimize your recovery days. The Hyperice Venom 2 Back is a wearable wrap that offers both heat and vibration massage for hard working muscles. Everyone from super active gym goers to people recovering from injuries has been singing its praises.

This specific model is known to be one of the most advanced massage and heat wrap on the market today. Speedy heat and instant muscle relief are what make it a winner. It’s also twice as large as previous Hyperice wraps, making the heat distribution more even and effective.

Chirp Wheel XR Know Kneader

Cost: $55–83

A rolling percussive massage, Chirp Wheel XR Know Kneader is a back massager that targets deep muscle knots. Its unique shape is safe for the spine but still targets pressure points.

It might not look like more than a thin foam roller. However, the XR Knot Kneader imitates the thumb kneading motion of a real massage. You can roll back and forth on the device for a back stretch and massage at the same time.

Users say it relieves pressure and tension from high-intensity training and long workdays spent sitting at a desk.

Upgrade your studio and keep clients engaged

Now that you’re familiar with some of the top fitness equipment trends for 2024, it’ll be easier to choose which pieces to invest in. The right equipment can help with everything from keeping your fitness studio up-to-date to retaining younger clients with interactive workouts.

Once your studio is on trend with physical equipment, you’ll want to make sure your digital offerings match. The solution is simple. WellnessLiving’s all-in-one business management software can help your business thrive.

From helping you create your own custom branded app, streaming live fitness classes, and on-demand fitness libraries, our software has tons of ways to boost client engagement. Stay ahead of the curve and book your free zero-commitment demo today.