Your summer list is not a breakup. It is a calendar. People left for camps, heat, and travel. They did not need a 40% off reformer pack to remember you exist. They needed a human sentence and a first class that does not feel like a test. This is a […]
Running a gym often means being the trainer, the salesperson, the bookkeeper, and the customer service rep, sometimes all before your first coffee. AI for gyms and fitness studios won’t replace the parts of the job you actually love, but it can quietly take over the repetitive tasks that eat […]
Your booking software was built to keep the day running. It was never built to grow the business. That is the real Mindbody vs. WellnessLiving decision for a fitness studio. Both platforms can take a class on the calendar and a card on file. The difference is what happens after […]
Dance studio fall is not “marketing season.” It is enrollment season. Placement week, recital-year deposits, costume money, sibling schedules, and the parent who still thinks last year’s Tuesday 4:15 exists. This playbook is for dance school owners only. It stays in the studio: levels, recitals, costumes, and the front desk […]
How a Falls Church practitioner who has been building client relationships since 2013 left MassageBook for WellnessLiving — and how her business blossomed. A Practice Built One Client at a Time Some practitioners measure success by how full the schedule is. Esi measures it differently — by how long her […]
January is when people say they’ll start. September is when they actually book the class. School starts. Work travel settles. The 6:30 a.m. class that died in July is suddenly full of people who look slightly surprised to be awake. For boutique fitness, yoga, Pilates, martial arts, and wellness studios, […]
Your members are already living on their phones, so it makes sense that they’d rather book a class, check their membership status, or reserve a treadmill from an app instead of calling the front desk. A well-built app for gyms and fitness studios turns that everyday habit into an advantage […]
How an accountant-turned-studio-founder built Sarasota’s most operationally complex boutique Pilates launch — and chose WellnessLiving to run it. She Planned It in Excel. Then She Built It. Kimm Kerr is an accountant by trade and an MBA by training. She keeps spreadsheets for vacations. When she decided to open Ember […]
You know your gym needs consistent marketing to keep classes full and new members walking through the door. What you probably don’t have is an extra ten hours a week to write emails, schedule texts, and track which promotions actually worked. That’s where gym marketing software earns its place in […]
How a South Jersey sibling duo bought the gym one of them had trained at for a decade — and rebuilt the tech stack on WellnessLiving after leaving Mindbody. A Member Who Could Not Walk Away Jill Miscavage had been training at Evolution Fitness in Barrington, New Jersey since 2013. […]
The family indoor entertainment market was valued at $26.7 billion in 2024 and is projected to reach $69.5 billion by 2034 — and memberships and subscriptions are the fastest-growing revenue category within it. For play café operators, that signals something specific: families aren’t just looking for a place to visit, […]
Jumptwist Ninja, a Ninja Warrior training gym in Boca Raton, Florida, went from a $100 Facebook ad and a packed soft opening to a seven-year success story — and is now launching a franchise. Owner Christina Gambino built the business from the ground up after competing on American Ninja Warrior, […]
