5 Functional Fitness Features Your Gym Software Needs to Have
Last Updated on 28 November, 2025
Could you use a little time to focus on things like marketing strategy, branding, or staffing? Would you like a helping hand with scheduling and payroll? The solution is functional fitness software features!
Not new to the game? If you’re unhappy with your current software and looking to switch to a better solution, you’ve come to the right place. Here at WellnesLiving, we know all about creating the perfect management solution for business owners.
Let’s delve into the 5 major features you should look out for in your functional fitness gym software:
Top 5 features you need in your functional fitness software
1. Customer support assistance
By supporting your customers, you grow your business. Happy customers mean repeat business, and those customers are the rock stars who will take your functional fitness studio to the next level.
Providing a convenient, consistent service for your clients is your top priority, and nothing makes that easier than having your functional fitness software do it for you. WellnessLiving offers an all-in-one solution for fitness and wellness businesses around the world!
Here’s how we can help you up your customer service:
- Client profiles | WellnessLiving’s client profiles are a fantastic way to learn all about your clients and what they like. From tracking their buying history to getting a look at the most popular class time, you’ll start to get an idea about each client and their preferences. Once you understand what your clients need, you can offer them what you know they love.
- Online booking | Today’s world is busy, and people are searching for easy, convenient transactions. Online booking makes it easy for your clients to book from anywhere, anytime, and with any device. We provide custom-designed websites to simplify your booking process.
2. Mobile apps
And online doesn’t just mean a website anymore; to provide the best service possible for your clients, you need to have an easy-to-use mobile app. This isn’t just great for them; it also allows you to have a quick way of reaching out to clients with marketing campaigns and can help you manage your staff as well.
- Client app | Making your customer experience as simple as possible will encourage clients to visit you again and again. To match the busy modern world, features like booking a spot in a class, buying products, or reserving services need to be accessible by mobile devices. This keeps the experience quick and easy!
- Staff app | Want to make life easier for your team too? A mobile staff app lets you and your staff take your studio management on the go. Easily check your schedule, manage your client profile, and sign up new members on the spot!
It’s also important that your app be customizable and ad-free. Your business is unique, so you need a program that’s just for you. Bonus?
Want to know more? Check out WellnessLiving’s Achieve Client App and the Elevate Staff App for a look at how it’s done!
3. Reserve with Google
Have you considered the role that Google plays in attracting new clients to your business?
If you were searching for a functional fitness studio to visit, how would you find it? Likely, Google would be the first place you’d look! So how do you better your gym’s search results? With the help of a great management software! With Reserve with Google, we can help get your business to the top of the search results in a few clicks.
How does it work? It’s a Google-partnered advantage that allows clients to navigate from the search results page to your business page using a direct booking button. And by taking advantage of Reserve with Google through a software system like WellnessLiving, your studio will come out on top in your location. This way, you’ll never miss out on being at the top of a search like ‘Functional fitness studio nearby’ ever again! Easy and convenient.
Google searches play an important role in attracting new business and they should be at the front of the line in your marketing strategy. Let us help you gain exposure for your business, generate new leads, and grow your online presence.
4. Loyalty program
Are you a part of a points program at any of your favorite stores? Do you collect points to earn free coffee? Are you loyal to a certain gas station chain so you can earn credit towards car washes or cash back? As a marketing tool, a loyalty rewards program can be a highly effective way to promote your studio, increase brand awareness, and attract new visitors.
How does a loyalty rewards program work? Well, there are a few different types of programs you can choose from (think a points system, a tiered set-up, or a fee-based or cash-back programs).
A word to the wise: it’s important to take a look at which program would best suit your business and the needs of your clients. What are your clients looking for? What would motivate them to participate in your program? Answer that question, and you’re ready to get started!
5. Automated Email Marketing
Have you heard about email marketing’s evolution? Email campaigns and tracking are just the beginning. Today’s technology offers the option of automation. This type of marketing is used to build relationships with your clients without you actually lifting a finger!
Missing clients you haven’t heard from in a while? Automated email marketing can be used to send them “We Miss You!” reminders. Have a few holes in your schedule to fill? Not a problem! Want to welcome new clients, deliver reminders, or send out promotional offers? Check!
Taking the work out of email communications with automation will leave you with the time you need to successfully manage your business and get it to where it needs to go.
WellnessLiving optimizes your functional fitness studio for success
A great software for functional fitness studios will take the work out of running your business. WellnessLiving is an all-in-one business management software trusted by wellness businesses around the world. Our tools are user-friendly and include features to help with: scheduling, point-of-sale, email marketing, SMS marketing, client and staff apps, and so much more!
Piqued your interest? Book a free, no-commitment demo today!
❓ FAQs about functional fitness software ❓
The software can handle QR code or app-based check-ins, automatically mark attendance, and sync class rosters in real time. This reduces paperwork and ensures accurate class counts.
Yes. The right platform enables automatic recurring billing, membership plans, and payment reminders. It also handles pauses, freezes, and membership renewals with minimal manual effort.
Many platforms include performance logs, WOD history, personal records, and progress dashboards. Trainers can easily view past workouts, track improvements, and tailor training plans accordingly.
Software can automatically place members on a waitlist, notify them if a spot opens, and manage class caps. This ensures fair access and avoids overbooking issues without manual work.
Prices vary, but expect around $100–$300 per month for a robust system with scheduling, billing, tracking, and reporting. Costs rise with add-ons, integrations, or multi-location support. However, with WellnessLiving you can get more for less.
