How a Vermont-based doctor of physical therapy built a clinical Pilates practice around a two-decade conviction — and why the software running it had to be built for the work, not just the booking. A Therapist’s Take on Pilates Lori NeJaime built NeJaime PT Pilates around a conviction she has […]
How a Virginia Beach trainer turned a decade of B2C, B2B, and B2G revenue into his own health club — and built it around an idea most gyms refuse to try. A Trainer’s Ten-Year Climb to His Own Health Club Cory McCoy, owner of the Oasis Health Club, has a […]
Most gym owners know email marketing is important. Far fewer are using it in a way that actually changes member behavior. The gap isn’t usually effort. It’s strategy. Sending a monthly newsletter to your full list is very different from sending a targeted re-engagement message to members who haven’t checked […]
Most gyms spend heavily on acquiring new members and not nearly enough on keeping them. That math doesn’t work in their favor. The fitness industry’s average 6-month retention rate is 50%, according to the Health and Fitness Association’s 2025 Benchmarking Report covering 17,000+ facilities across 27 countries. That means roughly […]
Patagonia has long stood apart from traditional companies, not because of its enviable profits, but because of its unwavering commitment to the planet. Patagonia embodies what it means to be a purpose-driven brand. Rather than going public in pursuit of shareholder returns, the company chose to “go purpose”, placing all its […]
By Talia Aroshas Celebrity trainers are easy to dismiss. Their Instagram followings are in the millions, their production budgets dwarf what a local studio can spend on content in a year, and the clients they train are not a realistic benchmark for anyone running a boutique yoga or fitness business […]
Most spa clients don’t leave because they had a bad experience. They leave because life got busy, they forgot to rebook, and nothing reminded them to come back. A well-designed spa loyalty program solves that problem — not by discounting your services, but by giving clients a reason to stay […]
Most yoga studio and gym owners know their rent, their class price, and roughly how many members they have. Fewer know exactly how many students need to be in class each week before they’re actually covering costs. That gap — between knowing your numbers and knowing what your numbers mean […]
A hot yoga studio is not a regular yoga studio with the temperature turned up. The heated, high-humidity environment changes everything: your buildout requirements, your equipment costs, your cleaning protocols, your utility bills, and the operational complexity you’ll manage every day you’re open. That distinction matters before you commit to […]
Most wellness businesses spend the majority of their marketing budget trying to attract new clients. It makes intuitive sense — new clients mean growth. But the math often works against them. According to Harvard Business Review, acquiring a new customer costs 5 to 25 times more than retaining an existing […]
Both businesses serve the same audience — parents with young children — and both are growing. But choosing between an indoor playground vs a play cafe isn’t a branding decision. It’s an operational one, and getting it wrong is expensive. The space you build shapes your costs, your staffing model, […]
A yoga challenge is one of the most effective tools a studio owner has for building consistency in students’ practices, deepening community, and converting casual drop-ins into committed members — all at once. Done well, a yoga challenge creates a shared experience that your students talk about, return for, and […]
