WellnessLiving Uplifts Momentum Pilates with a 3x Revenue Increase

For 25 years, Peggy Cuthbert has lived and breathed Pilates, a journey that began when she first encountered this transformative practice as a dancer. Achieving certification as an instructor, she channeled her passion into empowering others, helping them build strength, confidence, and momentum in both fitness and life.

In 2006, driven by her unwavering commitment to making a positive impact, Peggy established Momentum Pilates in Kingston, Ontario. What initially started as a Pilates class in her basement blossomed into something extraordinary. The studio’s evolution saw it outgrow its humble beginnings, moving to a location three times its original size in 2020. More than merely a Pilates studio, Peggy’s establishment has evolved into the ultimate wellness space, offering a diverse range of services such as fascial stretch therapy, workshops, and events for its dedicated members.

Over seven years ago, Momentum Pilates made the strategic decision to transition to WellnessLiving, and the results have been nothing short of phenomenal. Underpinned by WellnessLiving’s robust system, the studio witnessed a threefold increase in revenue, now boasting an impressive schedule of 50 weekly classes. This growth can be attributed to WellnessLiving’s comprehensive automation of marketing, client interactions, payment processes, task management, and more.

During his engaging CEO Tour, Len Fridman, the CEO and co-founder of WellnessLiving, personally immersed himself in the Momentum Pilates experience. Participating in an interactive and enjoyable Pilates class, Len delved into Peggy’s remarkable journey with Pilates and gained insights into how WellnessLiving empowers Momentum Pilates to deliver top-tier services to its community.

Read on to discover the transformative impact of WellnessLiving’s integrations and business management tools on streamlining operations and fostering sustainable growth for studios like Momentum Pilates.

CLICK HERE to take the next step in elevating your Pilates studio by embracing the ultimate, all-in-one platform, and watch your revenue soar by up to a whopping 57%.

Momentum Pilates at a Glance

📍Location: Kingston, Ontario

📍Business Name: Momentum Pilates

📍Business Owner: Peggy Cuthbert, Owner, Pilates Instructor, and Fascial Stretch Therapist

📍Website: www.momentumpilates.ca

📍Business Size: Large

📍Joined WellnessLiving Date: August 4, 2016

📍Switched From: Mindbody

📍Active Subscriptions: Professional Plan ; FitVID on Demand ; FitLIVE (Zoom Integration) ; White Label Achieve Client App

📍Number of Partner Program Referrals: 1

Meet Peggy Cuthbert, Owner, Pilates Instructor, and Fascial Stretch Therapist

Peggy’s fitness odyssey has taken her across the diverse landscapes of Canada, each step contributing to her profound journey. In the vibrant city of Toronto, Ontario, amidst pursuing a degree in French, she unearthed her passion for fitness and simultaneously emerged as an aerobics instructor.

Transitioning to Montreal, Quebec, Peggy delved into the world of dance, a pivotal chapter where Pilates made its entrance into her life. With the rhythm of dance guiding her, she ventured to British Columbia, pioneering Pilates instruction for fellow dancers at a time when this transformative exercise was virtually unknown, nearly a quarter-century ago.

The turning point arrived in 1999 when Peggy achieved certification with STOTT PILATES. This milestone ignited a flame of passion, enthusiasm, and an unwavering commitment to helping individuals unlock the transformative benefits of Pilates. Her journey is a testament to the enduring power of dedication and the profound impact one can have on others through the pursuit of one’s true calling.

When did Momentum Pilates open?

Peggy’s extraordinary journey brought her to Kingston, where she dedicated herself to managing health and fitness programs while imparting her knowledge through Pilates classes at the YMCA. Despite finding fulfillment in her role, the desire to forge her own path and establish a business became an unshakable dream. In 2006, fueled by determination, Peggy turned her entrepreneurial aspirations into reality with the inception of Momentum Pilates.

What began as a humble basement studio evolved, ascending to the second floor of a building, and eventually finding its current expansive location. Undeterred by challenges, Peggy took a bold leap in 2020, investing in renovations and relocating to a space three times larger than its previous home. This strategic move reflected Peggy’s commitment to growth, allowing Momentum Pilates to flourish and meet the evolving needs of its vibrant community.

What does Momentum Pilates offer?

The gamble proved to be a triumph, propelling Momentum Pilates into a phase of vibrant expansion. Presently, the studio boasts an extensive array of offerings to cater to its flourishing community, including:

• Personalized Pilates Experiences: Tailored 1:1 and semi-private Pilates appointments.
• Diverse Pilates Classes: Over 50 weekly in-person classes featuring Pilates Barre, Reformer, HIIT Reformer, Reformer & Tower, Mat & Tower, Mat Pilates Melt, Gentle Mat & Reformer, Pilates Chair & Tower, Essentrics, TRX Pilates, Pilates Chair & Tower 50+, and Pilates Sculpt: 50+.
• Virtual Fitness Options: More than 15 weekly virtual classes covering Reformer, Pilates Barre, HIIT Reformer, Mat Pilates MELT, MELT Strength, MELT, Essentrics, Yoga/Life Stretch, Reformer 50+, and Pilates Sculpt: 50+.
• Momentum Video Membership: Access to a comprehensive video library featuring Mat Pilates, Reformer Pilates, Pilates for Runners, Happy Healthy Hips, and regularly updated new classes.
• Holistic Therapies: Inclusive of fascial stretch therapy, aromatherapy massage, and taktil massage.
• Educational Workshops and Events: Engaging sessions like “Intro to Pilates for Curlers” to enhance the Pilates experience.

This diverse range of offerings underscores Momentum Pilates’ commitment to providing a holistic wellness experience, ensuring that members have access to a variety of classes, therapies, and events to suit their individual preferences and fitness goals.

Why did Momentum Pilates switch to WellnessLiving?

Like many studios, Momentum Pilates initially relied on Mindbody for its business operations. Over time, however, the user experience became cumbersome, and the challenges with customer service grew increasingly frustrating.

In 2016, Peggy, the owner of Momentum Pilates, made a decisive move. What convinced her to switch to WellnessLiving? The sleek look, intuitive interface, and overall usability. Mindbody had also been consistently raising their prices, without improving the product. Since the studio transitioned, the transformation has been remarkable.

According to Peggy, “It’s been a ‘night and day’ difference. The shift to WellnessLiving not only saved us money and resolved operational challenges but also provided more value and ushered in a superior customer experience. The Customer Solutions Team at WellnessLiving goes beyond issue resolution; they actively contribute to our studio’s growth, offering services that align with Momentum Pilates’ evolving needs.”

With the robust features of WellnessLiving, Momentum Pilates has achieved substantial success and growth.

“Our revenue has tripled, and we’re now offering an impressive schedule, featuring over 50 in-person classes, 15 virtual classes, and an on-demand video library,” adds Peggy. “From streamlined booking and payments to seamless client interactions and efficient task management, we owe it all to WellnessLiving!”

How was the transition to the new software?

Transitioning to a new platform is a substantial decision for any business. Admittedly, sticking with your current software provider might seem more straightforward, avoiding the complexities of data migration and adapting to a new system. However, for Peggy, the decision to make the switch has proven immensely valuable.

“It was worth it. Whenever we needed support, they’ve been there for us,” she expresses. “In the early stages, we admittedly didn’t harness the platform’s full potential. Yet, the Customer Excellence Team consistently reached out, guiding me on innovative ways to leverage the system for optimal business management and growth. The pivotal moment came when I started utilizing WellnessLiving to its full capacity, incorporating features like the lead capture form, reports, and task manager—that’s when our revenue truly began to soar. It has undeniably been a transformative journey for us!”

24/7 Customer Support & Continuous Growth

WellnessLiving consistently supports Momentum Pilates, offering a plethora of resources to ensure optimal growth and utilization of the system. Peggy can easily reach out through email, phone calls, or access various community-driven channels, including engaging webinars, a comprehensive Knowledge Base, and the dynamic Community Forum.

Peggy emphasizes, “The webinars are invaluable in helping us grasp new features and enhancing our proficiency with existing tools. The Knowledge Base is a treasure trove with in-depth articles that usually provide the answers to my questions. In case I need more clarification, a simple call or email suffices, and they promptly guide me through with a screen capture video, detailing each step. Moreover, if there’s a specific functionality missing, our requests on the Community Forum are not only heard but often integrated into the software sooner or later.”

Lead Capture Widget & The Client Journey

The most compelling approach to expanding your lead list involves an offer they can’t refuse. Utilizing WellnessLiving’s Lead Capture Widget, Momentum Pilates seamlessly integrates a form into their website. Prospective clients simply click a button on the homepage to schedule an Intro Session & Consultation, enabling the effortless collection of vital lead details such as name, address, and email.

Peggy emphasizes, “Embarking on a new exercise routine is often challenging, so we prioritize making it as seamless as possible. Immediate notifications and emails alert me as soon as a new lead registers, and with the Lead Management Report, I effortlessly track all leads during the trial period. This enables us to promptly reach out, present suitable options, and efficiently schedule their inaugural class. Clients are consistently amazed by our swift response and streamlined customer service. Whether they sign up for a trial class or a full membership, our conversion rate from lead to client is about 90%, which is truly remarkable!”

White Label Achieve Client App

In 2022, Momentum Pilates harnessed the power of the White Label Achieve Client App, opening up significant opportunities for Peggy to boost bookings and propel growth.

Peggy explains the impact, stating, “Many of our clients are seniors without computers, making the app a convenient gateway to our business. Now, they can seamlessly book, pay, and check-in for classes directly from the app. This newfound convenience fosters consistency, enabling them to achieve better results and keeps them loyal to our brand.”

Furthermore, the app empowers clients of Momentum Pilates to:

• Effortlessly view the schedule, add classes to their calendar, and receive timely reminders.
• Purchase gift cards, classes, memberships, and products.
• Earn loyalty points, track their progress, and redeem rewards.
• Leave positive, 5-star reviews directly on the app, automatically syncing with the website.

Virtual Tools—FitLIVE & FitVID on Demand

In the face of the pandemic’s challenges, WellnessLiving emerged as a lifeline for studio owners, offering robust virtual tools like FitLIVE (formerly known as Zoom integration) for livestreaming classes and FitVID on Demand for delivering on-demand video content.

Peggy highlights the unexpected shift, stating, “We had no intention of incorporating a virtual component into our studio, but the pandemic changed everything, making it a necessity crucial to our survival. We owe our current standing to FitLIVE and FitVID on Demand.”

While in-person classes continue to be a cornerstone of the business, the addition of livestreamed and on-demand video classes not only adds value to memberships but also provides an alternative for clients unable to make it to the studio.

The versatility brought by these virtual offerings has become instrumental in adapting to the evolving landscape. Every month, Peggy evaluates their virtual services, add livestream classes and on-demand videos to ensure there’s something new for members to try.

Elevate Staff App

Undoubtedly, the tool that has wielded the most profound influence on Momentum Pilates is the Elevate Staff App, offering Peggy a powerful resource to maintain a well-organized and engaged team.

Peggy highlights, “The staff app is a game-changer for us, empowering our team to efficiently manage their day-to-day tasks. Our staff can effortlessly monitor class attendance, a critical aspect as our instructors are compensated based on attendance numbers. Plus, WellnessLiving consistently enhances the app, ensuring our business operates at peak efficiency!”

Task Manager

An indispensable tool for Momentum Pilates is the task manager, a pivotal organizational feature that streamlines day-to-day operations through automatic communication for staff assignments. This tool empowers Peggy to efficiently create and allocate tasks to specific staff members at every stage of the client journey.

Peggy elaborates, “The task manager is essential for us. As soon as a lead registers for an intro session, we initiate a task to ensure a staff member promptly follows up with them. Furthermore, we strategically use tasks to facilitate staff communication with clients through personalized messages. Whether it’s checking in on their satisfaction with their membership, offering upgrade options, or reminding them of upcoming membership renewals or expirations, the task manager ensures no crucial client touchpoint is overlooked.”

Automated Marketing Suite & Retention Campaigns

Communication is important at each stage of the client’s journey, especially for retention. Within WellnessLiving’s marketing suite, Peggy can set triggers for automated and personalized emails, SMS messages, or push notifications. Here are her top retention/loyalty campaigns.

• Reminders: She nudges clients to renew their membership or update their credit card.
• Win-Back Campaigns: Peggy will re-engage with a special offer when clients haven’t booked for several days, weeks, months, or years.
• Request Feedback: For feedback, Peggy can send a survey or ask for a 5-star review after a client has completed a class or service.
• Celebrations: Momentum Pilates recognizes clients on their birthdays with a free class.

Forms

From welcoming new clients to gathering impactful feedback, Peggy seamlessly manages the entire process using WellnessLiving’s fully integrated, drag-and-drop form builder—Forms.

The Forms feature has proven instrumental for Momentum Pilates, enabling Peggy to craft intuitive intake forms that efficiently gather valuable data, seamlessly stored in client profiles. Additionally, Forms empowers her to effortlessly create and distribute client surveys, facilitating the collection of insightful feedback to continually enhance the studio’s offerings.

Client Profile

Peggy finds immense value in the seamless integration of data when clients complete lead or intake forms, ensuring that the information is promptly saved and organized within their individual profiles. Members enjoy the convenience of effortlessly accessing and updating their profiles, encompassing personal details, credit card information, communication history, purchase records, goals, progress, notes, and more.

According to Peggy, “The client profile is instrumental in deepening our understanding of our members while optimizing workflows and overall business operations. For example, when a credit expires and payment processing encounters an issue, a simple email to the client guides them on updating their profile with the latest credit card information. This feature significantly simplifies processes for both our staff and clients.”

Rewards Program

Yet another exceptional engagement feature for the Momentum Pilates community is our built-in rewards program. This unique program empowers clients to accumulate points through regular class attendance and successful friend referrals.

Peggy enthusiastically shares, “Our clients relish the opportunity to earn points, which they can later exchange for exciting products in our store, such as grippy Pilates socks. It’s a delightful and rewarding experience for them, acknowledging their loyalty and the value they bring through referrals!”

Advanced Reporting & Dashboards

Harnessing the power of data is pivotal for business triumph, enabling Momentum Pilates to mold their strategies, foster growth, and execute impactful, data-informed decisions. Peggy is thrilled with the capability to showcase her preferred reports directly on her dashboard, providing valuable insights into leads, sales, memberships, payroll, and various other metrics.

Peggy elaborates, “The flexibility to filter reports and monitor diverse client and membership categories, such as clients on trial periods, longstanding members, and those who have paused their attendance, is a game-changer for us. It significantly enhances our ability to tailor our approach to different client segments.”

What does receiving the #StandwithStudios Grant mean to you?

In March 2023, Momentum Pilates proudly joined the ranks of the #StandwithStudios Grant Program awardees. Peggy received a generous grant, a year’s subscription of software, and an invaluable opportunity to propel her business forward.

Peggy expresses her gratitude, stating, “The moment I received the call, I was truly blown away and immensely thankful. The timing couldn’t have been better, coming right after the lockdowns. This grant has been a tremendous boost for our business, enabling us to redirect funds from software fees, invest in studio enhancements, expand our class offerings, and acquire additional equipment. It has truly meant the world to us, injecting much-needed momentum into our studio!”

Partner Program

As a dedicated participant in our Partner Program, Peggy passionately advocates for WellnessLiving whenever the opportunity arises. Her commitment not only fosters a thriving community but also rewards her with $500 upfront and an additional $20 every month for the lifetime of each successful referral.

Peggy emphasizes, “I can’t fathom being with any other platform. Everything seamlessly integrates into one comprehensive system at a reasonable price, coupled with the exceptional customer support that simplifies the entire process and ensures success.”

Ready to crush your growth goals with WellnessLiving?

If you’re in search of an all-in-one system to propel your growth goals, providing a personal touch and mirroring the service quality you deliver to your members, WellnessLiving is your ideal solution.

Peggy emphatically states, “Technology means nothing unless you have people behind it who genuinely care about your success, and that’s precisely what WellnessLiving does!”

As Momentum Pilates charts its course for an even brighter future, Peggy eagerly anticipates delving into more features that WellnessLiving has in store. These include harnessing the power of our website design and management tool Presence, our QuickBooks integration, Finance powered by Autymate, and our visual email editor for elevating marketing templates.

Now is the perfect time to shape your future success just like Peggy. Explore how WellnessLiving, the #1 value-driven software, can seamlessly streamline your operations, boost revenue, and more! Book your free demo today.