How to Use Email Marketing to Grow Your Fitness Studio


Marketing campaigns are essential for every small business to survive and thrive in today’s economy. Without advertising, no one will know about your business and what it has to offer. While print, radio and television ads offer opportunities to get the word out to your community, the internet has made it more affordable and easier than ever before to successfully conduct a marketing campaign. Now you can target specific groups of prospects and customers and get the word out no matter where they are, or what device they’re using.

Smartphones, tablets and easy access to wifi and data plans means that your clients can read their email no matter where they are. Savvy business owners are using email marketing to ensure that current, potential and previous clients stay aware of their company. Even better, platforms like WellnessLiving has made it possible for you to automate your email marketing campaigns, saving you and your business time and money (even more so if you’re using an all-in-one solution!) However, it can be difficult to come up with content ideas for your campaign. If you’re in need of some email marketing ideas, read on!

Seasonal Health Tips & Offers

Your clients come to your fitness studio for a specific reason and that’s to get healthy. You can keep your business in the forefront of your customer’s minds by sending out occasional tips on healthy living, whether it be specific at-home exercises they can do, workout tips, weight loss strategies, recipes, seasonal fitness tips or recommended fitness gear. You can also send out information on seasonal offers – established members of your studio and prospects alike appreciate that you’re thinking of them when it comes to saving money! These offers and tips are great ways to boost attendance during times of the year when attendance seems to slow down, like summer.

Reaching Out to Lapsed Members

When customers get busy or start to feel unmotivated in their fitness goals, they often stop coming into the studio. A great way to re-engage those customers is to send them emails motivating them to return with special offers geared just towards getting their mojo back. Sometimes an email stating, “We miss you!” is all the motivation lapsed members may need to come back – after all, out of sight is out of mind, which is the last place you want your studio to be. Other content you can include in re-engagement emails include schedules, client success stories, and information on class instructors.

Build a Sense of Community with Current Members

If your clients feel like they belong at your studio or fitness center, then they are more likely to keep coming back. One way to ensure that they feel like a part of your community is to send birthday messages, studio anniversary messages, and congratulatory messages when clients meet fitness milestones. These personalized emails help clients feel valued. You can also send out newsletters, class schedules, nutrition guides and upcoming events.

Creating Automatic Email Campaigns

You can do all of the above automatically with WellnessLiving! Our fitness studio software makes it simple to set up events and milestones as trigger points for emails to be sent to specific groups of clients. The emails are sent out without extra work from you, and you’ll be able to see the results of your email marketing campaign right from our visual reporting dashboard. For example, a client may be running on low on pre-paid visits or their membership may be expiring soon. Your WellnessLiving automated marketing campaign will recognize those triggers and send out reminder emails to that client. Other automated campaign options include purchase, visit, client win-back, retention, lead capture and more.

Get Those Emails Rolling Out to Clients

WellnessLiving makes it easy to generate, send and keep track of emails that will keep your clientele interested and invested in your studio. Your studio will reap the rewards of maintaining an active and loyal customer base by specifically targeting your prospects and customers with strategic email marketing campaigns.

If you’re interested in finding more about how WellnessLiving can help streamline your business operations while saving you money every month in unnecessary software and credit card fees, click here to get your free demo or call us at 1-888-668-7728 today.